https://touchreviews.net iPhone, iPad Games, Apps, Reviews, News Thu, 30 Jul 2015 08:09:28 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.3 Apple airs two new iPhone 6 and 6 plus TV Ads https://touchreviews.net/apple-airs-iphone-6-6-tv-ads/ https://touchreviews.net/apple-airs-iphone-6-6-tv-ads/#comments Wed, 26 Nov 2014 18:07:14 +0000 https://touchreviews.net/?p=23487 Read More]]> Apple aired two new iPhone ads this week titled “Gamers” and “Reservations”. Both ads are similar to the ones Apple aired when introducing the new iPhone 6 and iPhone 6 plus. The ads have been voiced over by Jimmy Fallon and Justin Timberlake.

The new TV ads highlight iOS 8 continuity feature and Apple’s A8 chip that enhances gaming on the new phones. In “Reservations” the ad shows how users can use any iOS 8 device to make a call. iPad and Macs connect to the iPhone over bluetooth and function as a speakerphone for the iPhone giving users the freedom to accept and reject calls from any Apple device that offers the continuity feature.

The ad titled “Gamers” shows off the graphics capabilities of the iPhone 6 and iPhone 6 plus. The ad feature the game Vainglory by Super Evil Megacorp that takes advantage of the high performance the new chip and Metal API offers.

iPhone 6 and iPhone 6 plus have proved to be the biggest launch success for Apple and the company is still catching up with the demand worldwide. The bugger screen phone has been more successful in the Asian market when compared to the US and the UK.

While Apple continues to advertise the features of its new phones its competitors Samsung and Microsoft are focusing on comparing their offering with Apple’s latest devices.

What do you think about the new TV ads from Apple? Do you like the new ads? Let us know your thoughts in the comments below.

]]> https://touchreviews.net/apple-airs-iphone-6-6-tv-ads/feed/ 0 Apple Posts New iPhone 5 TV Ad “Music Every Day” https://touchreviews.net/apple-iphone-5-tv-ad-music-every-day/ https://touchreviews.net/apple-iphone-5-tv-ad-music-every-day/#comments Mon, 27 May 2013 19:45:52 +0000 https://touchreviews.net/?p=22646 Read More]]> iPhone 5 Music every day

Apple recently aired a new iPhone 5 TV ad spot called “Music Every Day”. The ad campaign is similar to “Photos Every Day” ad spot. The latest advertisement from Apple highlights the fact that more people enjoy music on their iPhone that any other phone.

Both music and photos ad spots target the fact that Apple has a huge customer base and that the customer who use iPhones are very satisfied with their phones. This campaign is just an extension of the recent web campaign where Apple posted a new page to their website titled “iPhone 5 – Loving it is easy. That’s why so many people do.” In the online campaign the Cupertino, Calif. based company highlights the fact that the iPhone has received nine straight J.D. Power and Associates awards for customer satisfaction.

Apple is facing increasing competition from Samsung as the smartphone market is growing; both tech giants are looking to capture larger market share. Samsung recently unveiled the Samsung Galaxy 4, which boasts a number of new software features. Apple’s new iPhone won’t be unveiled before this fall, so it was natural for Apple to launch ad campaigns for the iPhone 5 to capture customers interest even as other companies launch newer products.

Even as Android device makers are offering devices in screen sized larger than 4 inches, Apple’s next iPhone would continue to feature the same 4 inch screen that we saw in the iPhone 5. The company is expected to introduce new hardware features such as a fingerprint sensor, new camera and ship the new iPhone 5S with iOS 7.

]]> https://touchreviews.net/apple-iphone-5-tv-ad-music-every-day/feed/ 2 Apple’s New TV Ad “Photos Every Day” Says iPhone is the Most Popular Camera https://touchreviews.net/apple-tv-ad-photos-every-day-iphone-most-popular-camera/ https://touchreviews.net/apple-tv-ad-photos-every-day-iphone-most-popular-camera/#comments Fri, 26 Apr 2013 12:44:19 +0000 https://touchreviews.net/?p=22578 Read More]]> iPhone TV Ad Photos Every Day

Late Thursday night, Apple aired a new iPhone TV advertisement, called “Photos Every Day” focused entirely on the device’s camera. This ad is very different than other iPhone commercials that have been aired in the past with words flashing across the screen, followed by a shot of an app that describes that word.

This ad is a full minute long and focuses entirely on people using the iPhone’s camera in everyday situations to take photos and videos on a hike, a run, at the beach, on a walk as well as to to take random photos of plants, art, family, friends, and shots of landscapes.

The ad also shows other Photos features in use, such as photo editing, Panorama, and flash. Apple has improved its camera on the iPhone greatly over the past few generations, adding flash in the iPhone 4 and as well as an 8 megapixel camera in iPhone 4S. As a result, they ended the ad with the following line:

Every day, more photos are taken with the iPhone than any other camera.

It is unclear if Apple also plans to do this with other features of the iPhone such as Siri or perhaps even iOS itself. However, this type of ad campaign, with shots of the device in use in real life has worked for Apple’s competitor, Samsung which has advanced quickly in the smartphone market with its line of Galaxy S smartphones.

So far, from comments across the web, it appears that customers are responding positively to this new ad direction. It will take some time to see if that does help push up iPhone sales in the near future.

{Via 9to5Mac}

]]> https://touchreviews.net/apple-tv-ad-photos-every-day-iphone-most-popular-camera/feed/ 7 Apple Inc. (AAPL) Adds “Why iPhone” Section to Website Post Galaxy S4 Announcement https://touchreviews.net/apple-inc-aapl-why-iphone-website-galaxy-s4/ https://touchreviews.net/apple-inc-aapl-why-iphone-website-galaxy-s4/#comments Tue, 19 Mar 2013 20:12:40 +0000 https://touchreviews.net/?p=22356 Read More]]> Why iPhone Apple

Apple Inc. (AAPL) launched a new online campaign, adding “Why You’ll Love iPhone” section to their website. The promotion which highlights a number of reasons why customers love the iPhone, is seen on the front splash page of the company’s website, as well as an email newsletter and a dedicated “Why iPhone” page.

There’s iPhone.
Then there’s everything else.

What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.

On the “Why iPhone” page, Apple highlights a number of key features that make the iPhone attractive to its customers including the detail in the iPhone’s design, the Retina display, battery life, powerful and efficient A6 chip, as well as the company’s eight consecutive J.D. Power customer satisfaction awards.

By introducing this new campaign only a day after Samsung released its Galaxy S4 smartphone, it appears that Apple is reminding consumers why the iPhone is deemed one of the best smartphones. Samsung has gotten a leg up in the market against Apple, airing people based ads as opposed to Apple’s ads focused on the product.

With this campaign, alongside its new iPhone 5 ad campaign which centers on apps, Apple appears to be focusing entirely on user experience and is hoping to attract customers through usability as opposed to focusing on technical specifications.

{Via MacRumors}

]]> https://touchreviews.net/apple-inc-aapl-why-iphone-website-galaxy-s4/feed/ 1 New iPhone 5 TV Ads – “Brilliant” and “Discover” https://touchreviews.net/iphone-5-tv-ads-brilliant-discover/ https://touchreviews.net/iphone-5-tv-ads-brilliant-discover/#comments Tue, 12 Mar 2013 17:19:15 +0000 https://touchreviews.net/?p=22305 Read More]]> New iPhone 5 TV ad spots

Apple is continuing their word-friendly ad campaign for the iPhone 5, posting two new television spots, called “Brilliant” and “Discover”. These ads, like the others, focus on several apps from the over 700,000 iOS applications available on the App Store. The apps are then described using several words such as ‘sweet’ and ‘rise’.

The two new ads join Apple’s previous spots, ‘Alive’, ‘Together’ and ‘Hollywood’ which all highlight several apps including Gojee, Cards, Mike V: Skateboard Party, Starbucks,iBooks, MyScript Calculator, Philips Hue, GarageBand, The Elements for iPhone 4, Apple Maps, Cleartune, Solar Walk, iPhoto, Yelp, Shazam, and Infinity Blade 2.

Apple continues to add to its number of television spots, focusing specifically on the applications available on the App Store instead of the actually technology on the phone. Late Apple CEO Steve Jobs mentioned on several occasions that the screen is the focal point of the device and that this is where the entire experience of the iPhone is.

Apple is expected to introduce the iPhone 5S this year and even a cheaper iPhone the following year, which will likely add more ads similar to this campaign, focusing on the use of the device as opposed to the technology in it.

{Via MacRumors}

]]> https://touchreviews.net/iphone-5-tv-ads-brilliant-discover/feed/ 4 Apple Airs Two New iPad TV Ads, ‘Alive’ and ‘Together’ https://touchreviews.net/apple-airs-ipad-tv-ads-alive-together/ https://touchreviews.net/apple-airs-ipad-tv-ads-alive-together/#comments Mon, 18 Feb 2013 06:45:35 +0000 https://touchreviews.net/?p=22141 Read More]]> iPad TV Ads

Apple has launched new TV ad campaigns, focusing on the App Store and the range of apps offered for iOS devices. On Sunday, Apple aired two new TV ads for its iPad and iPad mini, called ‘Alive’ and ‘Together’, highlighting the over 300,000 apps available for the device. The ads, both of which had a similar theme, showed a number of words flashing across the screen, stopping at a few to describe the device.

At the same time, applications from the App Store were in use on the iPad including AmpliTube, Style.com, GarageBand, TED, iMovie, iBooks, Dinosaur Zoo, Toca Hair Salon, Vimeo, Rockmate, Glow Hockey 2 HD, and FaceTime.The ads arrive after Apple launched a billboard campaign with a similar theme, and seem to accompany the billboards posted along many highways and train stations in major metropolitan areas.

Apple’s latest ad campaign appears to show a range of applications from gaming and reading, to built in features such as FaceTime. In a 9to5Mac report about the new Apple ad, the site posted a tweet from one of its users, which noted that the hands using the device in the new ads change depending on the type of app. At one point, a baby appears to be using one of the word identification applications in the ad, “Together”.

Apple’s ad campaigns have been highly successful in the past, particularly those introduced for the iPad mini following its release. Apple has always been focused on the usability of a device instead of the device’s technology since the introduction of the original iPad in 2010. However, the company appears to be refocusing its ads on the applications available for the device, which has also played a large part in the iPad’s success.

{Via MacRumors}

]]> https://touchreviews.net/apple-airs-ipad-tv-ads-alive-together/feed/ 3 Apple Airs Two New iPad mini TV Ads, ‘Books’ and ‘Photos’ https://touchreviews.net/apple-airs-ipad-mini-tv-ads-books-photos/ https://touchreviews.net/apple-airs-ipad-mini-tv-ads-books-photos/#comments Fri, 16 Nov 2012 19:51:50 +0000 https://touchreviews.net/?p=21592 Read More]]> ipad mini tv ad

Apple has aired two new iPad mini television ads in the United States, highlighting the iPhoto app on the full sized iPad and iPad mini as well as iBooks on both devices. During the iPad mini media event, Apple played and later aired the first iPad mini ad, called ‘Piano’. The new ads, called ‘Photos’ and ‘Books’ very cleverly show the similarities between the fourth generation iPad and iPad mini, and shows the mini as a fully capable device.

The first ad, ‘Books‘ focuses specifically on iBooks, and shows the full sized iPad and iPad mini opening books with different titles, showing the difference in size between the two devices. However, Apple specifically chooses book pairings that show the distinction between each device, including titles such as: The Sun Also Rises and The Valley of the Moon; East of Eden and How the West Was Won; and, Moby Dick and Gone Fishing.

This shows how Apple focuses on displaying the iPad mini as a full iPad experience with all of the same features of a full sized device. The ad ends with pages of a book being flipped while a person holds the iPad mini in one hand followed simply by the words, ‘iPad mini’.

The second ad called ‘Photos’ shows the full sized iPad next to the mini, the same way as the previous ad, but this time shows off the iPhoto for iOS application. The ad shows both iPads running the app and syncing up the same photos, with one half on the full sized iPad and the other on the iPad mini while classic song, Two of a Kind by Bobby Darin and Johnny Mercer plays in the background.

Apple cleverly signifies the power and similarity of the iPad mini to the full sized iPad entirely through the song and several pictures on the screen, going back to its strategy of letting the device speak for itself and not focusing on technical details.

{Via MacRumors}

]]> https://touchreviews.net/apple-airs-ipad-mini-tv-ads-books-photos/feed/ 0 iPhone 5 TV Ads – “Thumb”, “Cheese”, “Physics”, “Ears” https://touchreviews.net/iphone-5-tv-ads-thumb-cheese-physics-ears/ https://touchreviews.net/iphone-5-tv-ads-thumb-cheese-physics-ears/#comments Sun, 23 Sep 2012 14:58:20 +0000 https://touchreviews.net/?p=21153 Read More]]> iPhone 5 TV Ad

Following the launch of the iPhone 5, Apple is now airing a series of television ads promoting their latest product. Apple began airing the iPhone 5 TV ads late Friday on national networks in the US, and focused on numerous features in iOS 6 and the hardware of the iPhone 5.

One of the ads, called “Thumb” focused on how the iPhone 5 is the perfect size for the user’s thumb, while another called “Cheese” highlighted the new Panorama feature in iOS 6. A third ad called “Physics” focused on the larger 4 inch screen of the iPhone 5. Apple even aired an ad for the new EarPods called “Ears”, showing off how the new headphones have a one size fits all ear shaped design.

All four of the new ads are voiced by actor Jeff Daniels, known for his role as Will McAvoy on HBO’s Newsroom. The ads appear to take on a humorous and humanistic approach, and focuses solely on the actual usage of the device rather than the technical specifications of the device. The ads also do not target any specific demographic, depicting the iPhone 5 as an all inclusive device. This is common in Apple’s ads and the Cupertino company seems to be continuing this approach in marketing its products.

The four TV ads can be viewed below:

Thumb

Cheese

Physics

Ears

What do you think? Are you going to buy an iPhone 5 after watching these ads?

]]> https://touchreviews.net/iphone-5-tv-ads-thumb-cheese-physics-ears/feed/ 1 Apple’s New TV Ad – All On iPad https://touchreviews.net/apple-new-tv-ad-all-on-ipad/ https://touchreviews.net/apple-new-tv-ad-all-on-ipad/#comments Fri, 17 Aug 2012 15:08:42 +0000 https://touchreviews.net/?p=20821 Read More]]> All on iPad TV Ad - Apple

Apple recently released yet another iPad advertisement, and appears to be using the same strategy in all ads for the new iPad. The advertisement shows an iPad in use against a pure white background, as in all Apple ads. As the user runs through different features such as Twitter, iBooks, and AirPlay, each feature is narrated.

Read it. Tweet it.
Be surprised. Be productive.
Make a sale. Make some lunch.
Make it movie night.
Play a game. Or an old favorite
Do it all more beautifully, with the Retina display, on iPad.

This latest ad continues to show users all of the everyday features that the iPad is capable of and how exactly it would fit into someone’s lifestyle. This is the third ad released for Apple’s new iPad with Retina Display. Ads for the iPad now join the Cupertino company’s popular Siri ads as well as a recent string of ads dedicated to the Genius Bar and Apple’s services.

]]> https://touchreviews.net/apple-new-tv-ad-all-on-ipad/feed/ 0 Apple Airs Three Genius Mac TV Ads During Olympic Games Opening Ceremony https://touchreviews.net/apple-airs-genius-mac-tv-ads-olympic-games-opening-ceremony/ https://touchreviews.net/apple-airs-genius-mac-tv-ads-olympic-games-opening-ceremony/#comments Tue, 31 Jul 2012 17:14:47 +0000 https://touchreviews.net/?p=20731 Read More]]> Apple Mac Genius TV Ad

Apple often airs ads for its products during major award shows and sports events, and continued the tradition during the London 2012 Olympic Games opening ceremony by airing a series of 3 ads. However, these ads were not for the popular iPhone 4S, or the Siri personal assistant, but for Apple’s Genius Bar services.

The first ad, “Mayday” shows an Apple Genius aboard a plane, wearing his classic blue shirt when he gets approached by a frantic flight attendant who tells him that a passenger needs help editing an iMovie project. The Genius rushes over and helps the passenger in time for landing, and then runs over to another passenger who has trouble editing a keynote.

Following the release of “Mayday”, which aired at the beginning of the ceremony, Apple went ahead and aired “Labor Day”. In this ad, the Genius’ neighbor knocks on his door late at night to tell him that his wife has gone into labor, but veers off topic and begins to discuss iPhoto projects, Letterpress cards, and photo books. The Genius quickly describes some of the features of iPhoto and then says, “And we can talk about all of that, on the way to the hospital”.

At the end of the Olympic Game opening, Apple aired the third Genius Bar ad, called “Basically”. The ad showed the same Genius in the two previous ads standing at a food cart, when he is approached by a man who claims to have “basically” purchased a Mac.

The Genius begins to question the man and asks if his new “Mac” has iPhoto, iMovie, or Garageband and comes to realization that the computer he purchased was fake. Like all of the other Genius ads, Apple highlights some of the great features and applications only found on the Mac and ends the ad with the classic Apple logo, with the word “Mac” next to it.

These latest string of ads are very different than anything Apple has ever aired before, and does not focus on any specific feature. The ad instead focuses on the knowledge of the Mac and Apple services by Genius Bar employees.

{via Apple}

]]> https://touchreviews.net/apple-airs-genius-mac-tv-ads-olympic-games-opening-ceremony/feed/ 0 Apple Airs New iPhone 4S TV Ad Featuring Martin Scorsese https://touchreviews.net/apple-airs-iphone-4s-tv-ad-featuring-martin-scorsese/ https://touchreviews.net/apple-airs-iphone-4s-tv-ad-featuring-martin-scorsese/#comments Thu, 26 Jul 2012 19:58:59 +0000 https://touchreviews.net/?p=20688 Read More]]> iPhone 4S Siri Ad martin Scorsese

Since the introduction of Apple’s popular iPhone 4S last October, the company has gone ahead to air a number of ads for the smartphone’s groundbreaking personal assistant, Siri. Late Monday, Apple began to air a new commercial for Siri, this time using a different celebrity, director and producer Martin Scorsese.

Scorsese is best known for his work in popular and classic movies such as Goodfellas, Taxi Driver, and Raging Bull. In the ad, Scorsese uses Siri to search for traffic in Manhattan, find his friend, and reschedule appointments. The ad begins with Scorsese in a cab in New York City and continues on as follows:

Scorsese: What’s my day look like?

Siri: Another busy day today.

Scorsese: Are you serious?

Siri: Yes, I’m not allowed to be frivolous.

Scorsese: Ah, OK. Move my 4 o’clock today to tomorrow. Change my 11AM to 2.

Siri: OK, Marty. I scheduled it for today.

Scorsese: Is that Rick? Where’s Rick?

Siri: Here’s Rick.

Scorsese: Oh, no that’s not Rick. Now, how’s the traffic headed downtown?

Siri: Here’s the traffic.

Scorsese: Oh, it’s terrible, terrible. Driver, driver, cut across. Cut across. We’ll never make it downtown this way. I like you Siri, you’re going places.

Siri: I’ll try to remember that.

In the ad, Scorsese uses many apps, including Find My Friends, Maps, and Calendars. The ad then ends with Scorsese complementing Siri, saying, “I like you Siri, you’re going places” and Siri responding, “I’ll try to remember that”.

This is the fourth and most recent celebrity ad done by Apple to promote Siri. Apple has done Siri/iPhone 4S ads with Samuel L. Jackson, Zooey Deschanel and, John Malkovich in the past.

{via MacRumors}

]]> https://touchreviews.net/apple-airs-iphone-4s-tv-ad-featuring-martin-scorsese/feed/ 5 Apple Airs New iPhone 4S TV Ads Starring Jon Malkovich https://touchreviews.net/apple-airs-new-iphone-4s-tv-ads-starring-jon-malkovich/ https://touchreviews.net/apple-airs-new-iphone-4s-tv-ads-starring-jon-malkovich/#comments Sat, 26 May 2012 14:41:05 +0000 https://touchreviews.net/?p=20171 Read More]]>

Apple for the first time ever began to use celebrities in its iPhone TV ads only about a month ago. The first ads to use celebrities were for the company’s popular personal assistant Siri, starring Samuel L. Jackson and Zooey Deschanel.

After receiving very positive feedback of the work done by the Chiat/Day ad agency, Apple is continuing to use celebrities in its ads. In the latest series of ads, the Cupertino company is featuring John Malkovich to star as a user of Siri.

As of Wednesday, two different ads have aired starring Malkovich, the first called “Life” and another called “Joke”. In “Life” Malkovich talks to Siri about life and has the personal assistant explain the meaning of it. “Joke”, however shows off the more humorous side of Siri. The conversation between Siri and Malkovich in “Life” goes as follows:

Malkovich: Life.

Siri: Try and be nice to people. Avoid eating fat. Read a good book every now and then. Get some walking in. And try to live together in peace and harmony with people of all creeds and nations.

Malkovich: That’s pretty spectacular advice, actually. Thank you. I enjoyed this chat immensely. You are very eloquent.

Siri: That’s nice of you to say.

The ads take on a humorous tone and play on Malkovich’s odd persona and acting style. Appearing in films such as Dangerous Liaisons and of Mice and Men.

The ads are now airing across the country and will likely be added to other channels as the Cupertino company receives more information on the feedback of the ads.

{via MacRumors}

]]> https://touchreviews.net/apple-airs-new-iphone-4s-tv-ads-starring-jon-malkovich/feed/ 1 Apple Airs iPhone 4S TV Ads Starring Samuel L. Jackson and Zooey Deschanel https://touchreviews.net/apple-airs-iphone-4s-tv-ads-starring-samuel-l-jackson-zooey-deschanel/ https://touchreviews.net/apple-airs-iphone-4s-tv-ads-starring-samuel-l-jackson-zooey-deschanel/#comments Mon, 23 Apr 2012 18:42:40 +0000 https://touchreviews.net/?p=19898 Read More]]>

Apple is not known for use of celebrities to endorse their products. Of course, there were a few promotions a number years back, with The Black Eyed Peas and popular band U2 promoting iTunes and the iPod. However, Apple has never done a celebrity advertisement that showed faces and instead focused mostly on silhouettes.

Apple recently released two advertisements with actor Samuel L. Jackson and actress Zooey Deschanel. Samuel L. Jackson, known for his roles in movies such as Pulp Fiction and Snakes on A Plane and Zooey Deschanel, known for her role in the movie, 500 Days of Summer are both depicted as users of Siri.

Date Night iPhone 4S TV Ad

Rainy Day iPhone 4S TV Ad

Jackson and Deschanel ask Siri for a number of different things, including scheduling appointments, searching recipes, and playing music. The ad focuses on the celebrities using Siri in everyday situations, something that Apple has started to do recently, particularly with the introduction of Siri. This allows Apple to take a more personal approach to drawing in customers for the iPhone 4S and make it attractive to potential users. Siri launched last October with the iPhone 4S, and is still in beta stage, according to Apple’s website.

The ads were made by TBWA\Chiat\Day, who worked closely with Steve Jobs and other Apple executives on hundreds of Apple ads over the year. The ads feature branding for AT&T, Sprint, and Verizon at the end, as there are no brands mentioned in the ad itself. It’s interesting to see Apple begin to use celebrity endorsements for their products and reach even more customers, who are represented brilliantly by Apple’s choice of Jackson and Deschanel.

]]> https://touchreviews.net/apple-airs-iphone-4s-tv-ads-starring-samuel-l-jackson-zooey-deschanel/feed/ 3 Apple Inc. (AAPL) Highlights ‘iCloud’ in New TV Ad https://touchreviews.net/apple-inc-aapl-highlights-icloud-tv-ad/ https://touchreviews.net/apple-inc-aapl-highlights-icloud-tv-ad/#comments Tue, 28 Feb 2012 19:54:05 +0000 https://touchreviews.net/?p=19578 Read More]]>

Apple Inc. (AAPL) recently launched a new TV ad called “Harmony” which in 30 seconds highlights iCloud service for iOS and OS X. AAPL has been posting a series of iPhone 4S ads which show the all-new voice assistant Siri and the much improved camera and now with the latest ad the focus has turned to iCloud.

iCloud automatically stores music, photos, apps, calendars, contacts, documents and keeps all your iCloud enabled devices in sync. When Apple introduced iOS 5 during WWDC 2011 Steve Jobs took to the stage to talk about iCloud and repeatedly said, “it just works”. The new TV ad in a similar theme conveys that iCloud is “Automatic. Everywhere.”

The ad begins with the all-new welcome screen in iOS 5 which gives you an option to use iCloud and then goes on to show an album being purchased on iPhone 4S which then shows up on iPad 2 and MacBook Air. Then photos, calendar, app purchases, contacts update and iBooks are all shown to sync between different devices.

With the introduction of iCloud users can not only keep their iOS devices in sync but can also backup to the cloud, set up the device without connecting to iTunes and with iTunes Match they can upload their entire music library to the cloud.

iCloud is a free service available on devices running iOS 5 or higher however, if you need to add more space for backup then you could purchase additional storage right from your device.

]]> https://touchreviews.net/apple-inc-aapl-highlights-icloud-tv-ad/feed/ 2 Apple Releases New iPhone 4S TV Ads ‘Rock God’ and ‘Road Trip’ https://touchreviews.net/apple-new-rock-god-road-trip-iphone-4s-tv-ads/ https://touchreviews.net/apple-new-rock-god-road-trip-iphone-4s-tv-ads/#comments Tue, 14 Feb 2012 16:07:48 +0000 https://touchreviews.net/?p=19415 Read More]]>

Apple has been experiencing heavy sales with the iPhone 4S, the company sold more than 4 million devices during the launch weekend. With the success of the iPhone 4S, Apple has been consistently releasing TV ads to get the word out about Siri personal assistant and other features.

On Thursday to follow up a number of other successful ads, Apple released two new ads, one called “Rock God”. The ad shows a teenager, one the target audience of Apple’s iOS products, using an iPhone to search a number of things from buying a guitar to searching music notes.

At the end of the ad, after playing guitar with a band, the teenager then tells Siri, “Call me Rock God” and Siri follows up with, “From now on, I’ll call you ‘Rock God’. OK?”.

Apple also released another TV ad called ‘Road Trip’ which shows a couple asking Siri for directions for a number of cities and restaurants, and driving to these locations, followed by another search on Siri.

Apple appears to be releasing ads targeting varied audiences and advertises Siri in almost all of its ads, except for the first string of ads released following the announcement of the iPhone 4S which highlighted the better 8 MP camera and Apple’s iCloud service.

]]> https://touchreviews.net/apple-new-rock-god-road-trip-iphone-4s-tv-ads/feed/ 3 Sprint to Throttle “off-network” data usage, No “Truly Unlimited” Data For iPhone 4S / 4 Users https://touchreviews.net/sprint-throttle-off-network-data-usage-unlimited-data-iphone-4s-4-users/ https://touchreviews.net/sprint-throttle-off-network-data-usage-unlimited-data-iphone-4s-4-users/#comments Fri, 06 Jan 2012 16:55:11 +0000 https://touchreviews.net/?p=19093 Read More]]> Since the introduction of the iPhone 4 and 4S on Sprint, the carrier has been airing numerous TV ads, highlighting their “Unlimited Data” for the iPhone. However, on Thursday, a statement from Sprint CEO Dan Hesse revealed that Sprint is doing exactly what they said they wouldn’t, throttling top 1% of data users on their network. This means that those who over use what is supposed to be unlimted data, are going to be downgraded to slower 2G speeds.

For those that want to abuse it, we can knock them off,” [Sprint CEO Dan] Hesse said at an investor conference Thursday. He said Sprint pares back data use for about 1% of users, a practice known as throttling.

[…]

“You’d be shocked how much data you use in a month,” Sprint asks in a recent television advertisement. “What happens if you go over? With Sprint, you don’t have to worry; only Sprint offers truly unlimited data.

In a Sprint ad, with AT&T and T-Mobile, Sprint points out that T-Mobile throttles its users, not carrying out what they promised. It seems now that Sprint has come to the realization that they must cut back in order to prevent a meltdown of their networks.

Hesse later clarified his statement, pointing out that users who roam on partner networks, such as Verizon with their Sprint iPhone and use more than 300 MB will be throttled.

However, it is interesting to note that most buildings and offices in major cities such as New York City and Los Angeles, often prevent the Sprint network from operating on the iPhone properly. In that case, many users are limited to partner networks and will have used well over 300MB on their iPhone over the course of a billing period.

]]> https://touchreviews.net/sprint-throttle-off-network-data-usage-unlimited-data-iphone-4s-4-users/feed/ 2 Apple Air New iPhone 4S TV Ad, Santa https://touchreviews.net/apple-air-iphone-4s-tv-ad-santa/ https://touchreviews.net/apple-air-iphone-4s-tv-ad-santa/#comments Mon, 19 Dec 2011 21:45:27 +0000 https://touchreviews.net/?p=18863 Read More]]> On Sunday, Apple aired a new iPhone 4S TV ad, dubbed Santa. The ad aired on nation wide television networks, only a week away from Christmas. The ad shows Santa Claus, delivering presents to children, with the assistance of Siri on iPhone 4S. Santa asks Siri for directions to different houses and searches for weather in cities around the world. The ad even highlights messages when Ms. Claus sends Santa a message.

Apple’s Santa ad will help bring in sales for the Christmas season, which is a time when retail stores experience the heaviest sales, from those buying gifts for their friends and families. Apple, over the last week, has also been posting iPod touch banner ads across popular web sites such as NYTimes, in order to increase iPod sales this holiday season and advertise its list of popular iOS devices.

]]> https://touchreviews.net/apple-air-iphone-4s-tv-ad-santa/feed/ 3 Apple Airs New 4th Gen iPod touch Ad “Share the fun” https://touchreviews.net/apple-fourth-4th-gen-white-ipod-touch-ad-share-fun/ https://touchreviews.net/apple-fourth-4th-gen-white-ipod-touch-ad-share-fun/#comments Sat, 26 Nov 2011 03:03:59 +0000 https://touchreviews.net/?p=18654 Read More]]> 4th gen White iPod touch TV Ad Share the Fun

On Thursday, Apple aired a new ad for their widely popular 4th Gen iPod touch and highlighted multiple features of the device including Twitter integration and Game Center. With Game Center, the iPod touch is advertised as a gaming device and has been proven to outsell Nintendo in the portable gaming market.

The new ad, dubbed “Share the fun” shows a number of youngsters enjoying features of iOS 5, including iMessage among others and plays an upbeat song (Tongue Tied by Grouplove) which goes really well with the overall theme of the advertisement. Apple did not launch an all new 5th gen iPod touch this year, as they have done in past years, instead added a white version of the 4th generation device to the iPod touch family.

The new ad rarely shows the older black device, only the white version and is airing on every major channel in the United States. Apple aired the TV ad on Thanksgiving day, one day prior to Black Friday, a day of major sales on retail products. As Apple looks forward to the holiday season, it is showing customers that the iPod touch is a great option as a Christmas present.

{via Apple}

]]> https://touchreviews.net/apple-fourth-4th-gen-white-ipod-touch-ad-share-fun/feed/ 1 Apple Airs New iPad 2 TV Ad “Love” https://touchreviews.net/apple-new-ipad-2-tv-ad-love/ https://touchreviews.net/apple-new-ipad-2-tv-ad-love/#comments Tue, 22 Nov 2011 22:41:16 +0000 https://touchreviews.net/?p=18651 Read More]]> On Tuesday, Apple began airing their new iPad 2 TV ad, dubbed “Love”. The ad is narrated by Peter Coyote, as with all of Apple’s recent iPhone and iPad commercials. Peter Coyote says the following, while scenes of the iPad 2 in real life situations flash by:

For some it’s a lifelong passion [shows basketball plays]. For others, it’s something discovered yesterday [shows music mixer]. We all have things that speak to us [shows 3D car model]. They drive us to get up early [shows landscape painting]. And stay up late [shows iMovie]. Getting lost in the things we love has never felt quite like this [shows dinosaur animation].

Apple has taken a very personal approach with their iPhone and iPad commercials in recent months, appealing more to the simplicity and real time use rather than the technical side of the product. The iPad 2 has seen great success in the year 2011, as Steve Jobs predicted and continues to rack up sales with its phenomenal string of advertisements.

Apple will likely release 2-3 more ads as December approaches in order to rack up holiday sales and make sure that the iPad 2 and iPhone 4S reach above and beyond last quarter’s sales figures.

Will you be picking up an iPad 2 this holiday season? How effective do you think these ads are?

]]> https://touchreviews.net/apple-new-ipad-2-tv-ad-love/feed/ 3 iPhone 4S TV Ads Highlight Siri, Camera and iCloud https://touchreviews.net/iphone-4s-tv-ad-siri-camera-icloud/ https://touchreviews.net/iphone-4s-tv-ad-siri-camera-icloud/#comments Mon, 31 Oct 2011 22:54:14 +0000 https://touchreviews.net/?p=18347 Read More]]> Apple announced the new iPhone 4S on October 4th and since then has experienced a large number of sales, more than any quarter in the past. On Thursday, Apple aired the first iPhone 4S TV ad on select networks, highlighting the new personal assistant feature, Siri.

The first ad aired  begins with a woman who tells Siri that she has a flat tire, and goes on to show multiple people asking Siri things. The ad then ends with a woman, who simply says, “I’m locked out”, followed by Siri’s response. The ad ends with Apple’s message, “Say hello to the most amazing iPhone yet.”

Since then, Apple aired 3 new ads highlighting Siri, once again, the updated camera, as well as iCloud. The second Siri ad gives more insight into how Siri works and the numerous things that it can search.

The camera ad features a person taking a picture and then editing it right on the phone and eventually goes on to say, “iPhone 4S, the most amazing iPhone yet”.

The iCloud ad is also similar to the other three, in that it highlights the cloud features and ends with the same tag line. Apple is beginning to roll out these ads to all major channels in the United States, and appears to air them simultaneously on multiple channels.

{via Apple YouTube}

]]> https://touchreviews.net/iphone-4s-tv-ad-siri-camera-icloud/feed/ 3 Apple Releases New AirPlay and FaceTime iPhone 4 TV Ads https://touchreviews.net/apple-new-airplay-facetime-iphone-4-tv-ads/ https://touchreviews.net/apple-new-airplay-facetime-iphone-4-tv-ads/#comments Mon, 11 Jul 2011 17:39:19 +0000 https://touchreviews.net/?p=17024 Read More]]> Apple AirPlay iPhone 4 TV Ad

Apple recently aired two new ads on television that toted the same, “If you don’t have an iPhone” tag line and showed some of the features of the iPhone. No new features were highlighted, however, Apple did go further into detail on some features introduced in iOS 4. The first ad, highlighted the features of Airplay and how photos and videos can be streamed onto a HDTV directly from the device.

The second advertisement released by Apple, featured FaceTime and briefly showed all of the different devices that currently run FaceTime.

The “If you don’t have an iPhone” ad campaign started in late March and continued into Summer 2011. However, this time, the ads end with “just one more thing that makes an iPhone an iPhone.”

Apple introduces new tag lines in a series of advertisements and usually releases ads in installments of two. Apple will likely change the ad campaign once again, following the release of iOS 5, which is pegged for a September release, alongside a rumoured iPad 3 or iPad HD.

{via MacRumors}

]]> https://touchreviews.net/apple-new-airplay-facetime-iphone-4-tv-ads/feed/ 4 iPhone 4 beats Verizon’s Sales Records, New TV Ad Aired https://touchreviews.net/iphone-4-beats-verizon-sales-record-new-tv-ad/ https://touchreviews.net/iphone-4-beats-verizon-sales-record-new-tv-ad/#comments Sat, 05 Feb 2011 17:41:23 +0000 https://touchreviews.net/?p=14126 Read More]]> Verizon Test Man with iPhone 4

With Verizon opening iPhone 4 preorders to existing customers, they surely didn’t expect quite the demand that we all did! Despite website issues the iPhone 4 managed to break Verizon’s first day sales record, and that’s only for sales to existing customers!

VERIZON WIRELESS HAS RECORD SALES ON FIRST DAY OF iPHONE 4

Available to General Public on Feb.10

BASKING RIDGE, N.J. – At 8:10 p.m. EST yesterday, Verizon Wireless ceased online orders of iPhone 4 to existing customers and ended the most successful first day sales in the history of the company.

“This was an exciting day,” said Dan Mead, president and chief executive officer for Verizon Wireless. “In just our first two hours, we had already sold more phones than any first day launch in our history. And, when you consider these initial orders were placed between the hours of 3 a.m. and 5 a.m., it is an incredible success story. It is gratifying to know that our customers responded so enthusiastically to this exclusive offer — designed to reward them for their loyalty.

“I am proud of our employees who worked tirelessly to strengthen and scale our systems, enabling unprecedented customer orders through our website. Overall, it was a very good day,” he added.

Mead also said customers will have another opportunity at being among the nation’s first to own an iPhone 4 on the Verizon Wireless network.

“Yesterday’s launch set the pace for next week when we open up sales to everyone across America.”

The general market launch of the iPhone 4 on the Verizon Wireless network will occur on February 10. The company will open its more than 2000 Verizon Wireless Stores at 7 a.m. It will also be available at all Apple store locations, Best Buy, select Wal-Mart stores, and on-line at verizonwireless.com and apple.com.

With Verizon opening it’s 2000 stores nice and early on February 10th to make the handset available to everyone it’s fairly safe to say their poor staff could be in for a busy day! As if record sales isn’t enough for Verizon they’re also airing a new TV ad to help sales even further.

Are you rushing out to buy a Verizon iPhone? Have you already preordered? Let us know in the comments if you have and if you’re switching from AT&T!

]]> https://touchreviews.net/iphone-4-beats-verizon-sales-record-new-tv-ad/feed/ 1 Apple’s iPhone 4G Ads to demonstrate video chat https://touchreviews.net/iphone-4g-tv-ad-video-call/ https://touchreviews.net/iphone-4g-tv-ad-video-call/#comments Wed, 26 May 2010 17:09:13 +0000 https://touchreviews.net/?p=6890 Read More]]> iPhone HD Commercial

When the new iPhone 4G will be unveiled during Steve Jobs WWDC 2010 keynote event we will finally be able to see the TV Ad which according to Engadget is being filmed by Sam Mendes (director of American Beauty)

They further claim that next iPhone is internally referred as Mammoth / N90 and iPhone 4G / HD commercial will feature a video chat  between a mother and daughter.

A trusted source has confirmed to us that the ads will feature at least one spot where a mother and daughter are having a video chat conversation using the new front-facing camera that’s been spied on the face of that iPhone floating around Vietnam and Northern California,

The website was also able to discover the actors tweet who were auditioning for the new commercial.

iPhone 4G / HD leaks during the last few weeks provide enough evidence that the next iPhone will use Apple’s custom A4 processor, have a front and rear-facing camera with LED flash, a larger battery and higher screen resolution.

iPhone HD Commercial (Concept Video)

[Engadget] ]]> https://touchreviews.net/iphone-4g-tv-ad-video-call/feed/ 0