WhatsApp Sets Monthly Message Limit: How Will It Affect Your Chats?

To combat unwanted communications, WhatsApp is set to impose restrictions on the number of unanswered messages that can be sent from a single account.

WhatsApp is currently testing the implementation of a message limit for both individual and business accounts. The aim is to curb the issue of spam by preventing accounts from sending a large volume of unsolicited messages. To ensure that legitimate users are not unfairly impacted, the app plans to only set this limit for messages that remain unanswered, which are likely unsolicited.

The limit will be set on a monthly basis, although the exact quota that WhatsApp will implement is still under consideration as the platform experiments with different strategies. According to Meta, as reported by TechCrunch, this feature will be rolled out in various countries over the coming weeks. The WhatsApp team believes that the message threshold will generally not be reached by the majority of users, so most will see no change in their user experience.

WhatsApp to Target Unanswered Messages

However, individuals who spam or businesses that use WhatsApp for sending out communications could find their activities restricted. For businesses, this new limit could pose a challenge. It is not uncommon for messages sent by businesses to go unanswered, but that does not necessarily mean the recipients are uninterested in the content. Consideration must also be given to group administrators who disseminate informational messages that do not typically require a response. It will be important to see how WhatsApp plans to address these scenarios.

The app has already implemented measures to prevent spam and unwanted messages. WhatsApp has imposed limits on businesses regarding the sending of promotional messages, thus already curbing excessive outreach by any single entity. Additional restrictions and controls have also been introduced for message sharing to combat the spread of misinformation. If this new feature is well-calibrated, it should be warmly welcomed by the majority of users.