It might seem like a distant memory to some, but it has only been two years since Elon Musk decided to rename Twitter to X. At that time, the billionaire faced significant criticism, stating that the name change was part of a broader strategy to introduce major modifications to the platform.
Having owned the x.com domain for nearly two decades, the question arises: has this rebranding been successful or not? Let’s delve into the current state of affairs to find out.
Users Struggle with the Transition from Twitter to X…
Are you still unsure whether to call it Twitter or X? You’re not alone! According to a recent Sherwood report, some users are still confused by the name change.
To gauge the extent of this confusion, the company used Google Trends to analyze searches for “twitter login” and “x login.” Close examination of the data reveals that it has only just recently become more common for people to search for X rather than Twitter when trying to log in, almost two years after the transition.
Has the “Super App” Dream Faded?
When Elon Musk rebranded Twitter as X in October 2022, he envisioned creating a “super app.” While this concept may be relatively unfamiliar in Europe and the Americas, it’s a popular model in Asia, exemplified by the WeChat app.
The idea was to have a single app that could provide news, facilitate communication, and even handle transactions. However, nearly two years later, this ambitious project seems to have stalled. What’s more concerning is that Musk has stopped discussing this initiative publicly, although Linda Yaccarino, CEO of X, claims that the project is still ongoing.
Target of 600 Million Active Users by 2025—Progress Report
Back in 2022, Twitter reported having 217 million daily users. Around the same time, the New York Times disclosed Elon Musk’s targets, aiming to increase that number to 600 million monthly active users by 2025, and potentially up to 931 million by 2028.
While previous figures were based on daily users, X has theoretically expanded its user base. However, the company has not released any specific user statistics. This lack of detailed information is concerning, especially when coupled with other recent statistics showing that both X’s website and app are experiencing decreased traffic and fewer downloads than before.
Nearly two years into this transformative phase, it’s evident that Elon Musk’s lofty promises have yet to be fully realized—could this change in the future?
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Samantha Klein is a seasoned tech journalist with a sharp focus on Apple and mobile ecosystems. With over a decade of experience, she brings insightful commentary and deep technical understanding to the fast-evolving world of consumer technology.