From the recent unveiling of Pulse to the anticipated release of its first physical products in 2026 involving former Apple employees, what are the limits for OpenAI?

Indeed, according to the latest updates from Wired, OpenAI is poised to take a significant leap in its growth strategy by introducing a new social network focused on AI-generated videos.

Rumors suggest that this initiative would utilize Sora 2, its video generation model, aiming to deliver an experience akin to TikTok, but with content exclusively produced by AI.

Designing a Full-Fledged Social Network

Documents reviewed by Wired indicate that OpenAI’s developing social network would feature a stream similar to TikTok’s, including a “For You” recommendation algorithm, as well as typical social media functions.

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Users of this AI-driven TikTok alternative would be able to like, comment, or “remix” posts. However, unlike TikTok, there would be no option to upload personal multimedia files. Users would be restricted to clips with a maximum length of 10 seconds for now, generated directly through Sora 2.

An identity verification feature would also allow users to verify their identities to use their own images in creations. Other users would then have the ability to tag them or reuse their likeness in collaborative videos.

A notification system would also alert individuals whenever their image is used, even if the clip is never published.

A Strategic Offensive Against TikTok, Meta, and Google

Although this project is currently just speculative, with it, OpenAI could potentially introduce a new way of interacting with AI-generated video. OpenAI could also leverage the uncertain atmosphere surrounding TikTok in the United States to position itself as a formidable alternative.

Nevertheless, the competition promises to be fierce. Recently, Meta launched its “Vibes” feature to create and share short videos within its Meta AI app. Meanwhile, Google has implemented its Veo 3 model into YouTube, paving the way for content generated directly on the platform…

OpenAI will also need to navigate regulatory and legal challenges, as such a tool could place the company in a similar predicament to Midjourney’s with Disney, where it faced accusations of copyright infringement.