While video content has struggled to gain traction on Facebook since its inception, especially compared to other social networks like TikTok or Instagram, Meta is determined to change this with an upcoming update.

For several months now, the social network has been making efforts to reconnect with Generation Z by introducing new features and revising various parts of its interface.

Until now, Facebook’s focus had been on relationships, such as the redesign of the “Friends” tab in March, but it seems Meta is now turning its attention to videos…

All Videos on Facebook to Become Reels

In a Tuesday blog post on Facebook, the company confirmed its decision to adopt the vertical Reels format for all future videos in the coming months, completely abandoning the traditional horizontal format.

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In exchange, Facebook announced that Reels will not have a time limit, whereas currently this format is mostly used for very short videos. By making this shift, Facebook aims to make video sharing easier, especially from smartphones.

More User-Friendly Creative Tools

To encourage Facebook users to post videos on the platform, the content editing tools are set to be completely revamped.

In the upcoming version, directly via the Facebook app, users will be able to edit videos, add visual effects, music, and other features such as noise reduction.

The “Videos” Tab Transforms into “Reels”

Reels will not only dominate the video content but will also take over the format’s name on the social network. After a complete overhaul of the “Videos” tab last year to accommodate all video formats, including Reels in full-screen mode, Facebook seems ready to take a step further.

Going forward, users will no longer see a “Videos” tab on the network, but rather a “Reels” tab that will feature recommendations of varying lengths based on your profile.

While this change might seem minor, it is actually a strategic move by the social network. With Facebook facing criticism for the increasing average age of its user base, which is rapidly aging compared to other competing networks, adopting the preferences of younger generations is one of the ways to stay relevant.