Netflix Unveils Sleek New Interface and AI Enhancements Across All Devices

Netflix has unveiled new interfaces and features that will gradually be introduced on large screens and iPhone devices. The platform is adopting a content presentation style that has become popular on social media and other streaming services. The homepage will now feature a large carousel of thumbnails that expand when reviewed, similar to what is done by Prime Video.

Additional information will now be displayed directly on the main page for each program: this includes the time of a live broadcast event, the synopsis, any awards received, the number of seasons, and more. Previously, such details were relegated to a secondary level. The programs highlighted on this page—which still contains thematic sections as you scroll—will also be updated more frequently to provide more tailored suggestions.

The major sections and the search engine, which were previously accessed via a hidden side panel, are now constantly visible and accessible from a row at the top of the screen.

The dominant color of the interface will also be more dynamic and will adapt based on the color present in the program’s descriptive page when opened.

Netflix has not provided a specific timeline for the rollout of this new interface, only stating that it will occur over the coming weeks and months. It is hoped to be available on Apple TV, although no specific details have been provided on this aspect.

Another aspect of the announcements pertains to the iPhone version, which will test a search engine powered by AI. This allows for more detailed queries about the nature of the content being searched for, using natural language phrases instead of just keywords or names of actors or films.

Lastly, Netflix is set to test a vertical view to display snippets of programs and encourage viewers to start watching (or to set them aside or share them). This vertical navigation clearly borrows from TikTok, and has also been seen on Spotify to quickly discover and browse new tracks with minimal search effort.

While Netflix is following in the footsteps of social media trends, it had previously offered such a view featuring snippets selected for their humorous content. Regarding this vertical video feed and the new search engine, Netflix has not specified whether the United States will be the only region initially served or if other countries will have access at the same time.