Meta has launched a mobile app for its proprietary AI, Meta AI, aiming to compete with ChatGPT and Gemini. The app includes a social component but is currently unavailable in France.
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Meta AI on WhatsApp, Facebook, Instagram, Messenger, and even at the beach or market—now, Meta AI is accessible right in your pocket, everywhere and all the time. Mark Zuckerberg’s company has made its AI ubiquitous across its platforms, though it has yet to prove useful. The AI has made its way onto iOS and Android smartphones via a dedicated app. Although the app is listed in app stores, it remains non-operational in France for the time being.
A Meta AI App to Rival ChatGPT and Gemini
After facing challenges integrating its AI across its social platforms in Europe, Meta has unveiled the Meta AI mobile app. This standalone version is designed to function similarly to OpenAI’s ChatGPT and Google’s Gemini apps. Powered by the Llama 4 language model, this new app allows users to interact with Meta’s “intelligent” assistant, which can answer questions, generate images, and engage in natural-sounding voice conversations using full-duplex technology.
“Now, you can experience a personalized AI, designed around voice conversations, with Meta AI in a standalone app,” announces Meta.
Meta AI aims to set itself apart from competitors by tailoring responses based on the context and data from the user’s Facebook and/or Instagram profiles, as usage of the app requires linking to these networks. The app emphasizes deep personalization, taking into account individual preferences and habits shared with the assistant, such as “your passion for travel or learning new languages,” according to Meta.
Discover Feed: A Look at What Might Not Interest You
“Like all our platforms, Meta AI is designed to connect you with people and content that interest you,” Meta warns. Indeed, one unique feature of the Meta AI app is its social aspect. The service includes a Discover feed that allows users to share their interactions with the assistant, whether conversations, generated images, or creative prompts. Who hasn’t wondered what you talk about with an AI?
The Meta AI app includes a news feed, a space to share and explore how others are using AI. You can view the top shared suggestions or customize them. And as always, you are in control: nothing is shared in your news feed unless you post it.
This community feed is intended to foster discovery, inspiration, and collective experimentation with AI, rather than increase intrusiveness or provide meaningless content. Users will be able to like, comment on, or remix these posts, in true Meta fashion.
Data Vacuum and Eyewear Merchant
This new data vacuum from Meta is now available on the French App Store and Play Store. However, you won’t be able to test it. While it took months for the firm to deploy Meta AI across its social networks in Europe due to stricter regulations on the continent, especially concerning personal data use and user consent, the same issues affect the standalone AI assistant app. While Meta notes in its blog post that Europe is excluded from this initial rollout, no information is provided during the app’s download or launch.
Indeed, after linking your Instagram and/or Facebook account to the Meta AI app and thus agreeing to an initial data usage, you will find an oddly empty application. No screen allows for entering prompts or conversing with the AI; only a few settings are accessible. However, Meta will not hesitate to offer you its future Ray-Ban glasses, which can film, record, and stream without anyone’s knowledge, all for a modest sum of 400 euros.
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Jordan Park writes in-depth reviews and editorial opinion pieces for Touch Reviews. With a background in UI/UX design, Jordan offers a unique perspective on device usability and user experience across smartphones, tablets, and mobile software.