Sony continues its diversification strategy with the Bravia 3 series, launched alongside the higher-spec Bravia 5 TVs. These are LCD TVs with Direct LED backlighting (across the entire screen surface) targeting the entry-level segment in 2025. Available in sizes ranging from 43 to 85 inches, this model adopts a pragmatic approach by focusing on the basics: a decent Ultra HD panel, Sony’s image processing technology, and a comprehensive Google TV interface.
The Japanese manufacturer opts for simplicity with the Bravia 3, eschewing advanced technologies like QLED or OLED but betting on an attractive price-quality ratio to appeal to consumers looking for a versatile TV without breaking the bank.
The X1 4K HDR image processor, inherited from Sony’s higher-end models from previous years, handles content upscaling and image optimization using algorithms developed by the manufacturer. HDR compatibility is supported with HDR10, HLG, and Dolby Vision formats, allowing the TV to adapt to various market standards. Sony’s own Triluminos Pro technology enhances color reproduction by expanding the available color space. The panel supports 50/60 Hz frequencies, but not beyond.
Against its competitors, the Bravia 3 faces formidable rivals in this segment. Samsung offers its Q7F series models. LG counters with its QN85 range, featuring a QLED panel and a powerful image processing processor. TCL is also competitive with its C6K models, which also use QLED technology at a competitive price. Hisense offers its A6 (non-QLED) and E7 and A7 series TVs, all 60 Hz, equipped with the VIDAA U system and aggressively priced. In this highly competitive environment, Sony must leverage its image processing expertise and reputation for reliability to stand out.
Sony Bravia 3 65S3Technical Specifications
| Model | Sony Bravia 3 65S3 |
|---|---|
| Dimensions | 1452 mm x 909 mm x 334 mm |
| Maximum Definition | 3840 x 2160 pixels |
| Screen Size | 65 inches |
| HDR Compatible | HDR10, Dolby Vision |
| HDMI Ports | 4 |
| Surround Compatible | Dolby Atmos, DTS-X, DTS-HD |
| Number of Speakers | 2 |
| Speaker Power | 20 watts |
| Audio Output | Speakers, Optical |
| Operating System (OS) | Google TV |
| Voice Assistant | Google Assistant |
| Energy Efficiency | E |
| Product Sheet |
The tested Sony Bravia 3 TV was provided by the brand.
Sony Bravia 3 65S3Design: Plastic, Two Feet, and a Curved Back
The Sony Bravia 3, tested here in the 65-inch version, adopts a modern and sleek design that aligns with the aesthetic tradition of the Japanese brand. The lines are clean and minimalist, with relatively thin bezels that frame the panel without reaching the level of fineness seen in premium models. The matte black frame adds a touch of elegance to the whole, even if it’s clear that Sony has made compromises on materials to maintain an attractive price. The overall construction inspires confidence, with meticulous assembly that showcases the manufacturer’s manufacturing expertise.
The understated Sony logo, placed at the bottom of the screen, subtly signifies brand affiliation. This is where the infrared receiver and light sensor are located.
The rear features a textured black plastic finish that effectively masks fingerprints and dust. The thickness remains moderate for an LED model (7cm at the thickest part), although it is far from competing with OLED TVs. The ventilation grilles are discreetly integrated to efficiently dissipate heat generated by the internal electronics. There is no cable management system on the back. The only accessories are two hooks that attach to the feet and still allow some cable management toward the back. However, these may be overlooked in the large box.
The screen is mounted on two inverted Y-shaped feet that are 34 cm deep, ensuring perfect stability. It is not possible to adjust their height, but you can choose between two positions: spread or close together. In the former case, expect a spacing of about 45 cm, while in the latter, you’ll need a piece of furniture at least 116 cm wide to accommodate the TV. This latter configuration is conducive to setting up a soundbar in front. Note that the screen is raised about 7 cm from the base.
For those who prefer a wall-mounted installation, the TV is compatible with VESA 300 x 300 mm mounts (from 55 inches up and 200 x 200 mm below), a common standard that facilitates the choice of an articulated arm or fixed support.
The TV does not aim to impress with its aesthetics but rather relies on a classic and timeless approach. This simplicity may be perceived as a lack of originality by some, but it ensures long-term harmonious integration. The finishes, while not exceptional, are adequate for this price range and show that Sony remains serious about quality control.
Sony Bravia 3 65S3Connections: All Essentials Included
The connectivity of the Sony Bravia 3 covers the essentials of current needs without extras, with a well-thought-out set of ports for versatile family use. The TV has four HDMI inputs (2 x 2.1 and 2 x 2.0), all located on the right side of the device to facilitate access during wall installation.
For USB, Sony has opted for a hybrid configuration with one USB 2.0 port and one USB 3.0 port, allowing different types of devices to be connected as needed. The USB 3.0 port is particularly useful for playing 4K content stored on external drives, while the USB 2.0 port is sufficient for less bandwidth-intensive accessories. Support for file formats is extensive, including modern video codecs such as AV1, VP9, and HEVC.
Network connectivity relies on an RJ45 Ethernet jack for wired connections and a Wi-Fi 6 module for wireless links. This Wi-Fi 6 compatibility is a significant advantage for households equipped with modern internet boxes, enabling optimized throughput for 4K streaming. Integrated Bluetooth 5.3 allows the connection of wireless audio accessories, such as headphones or speakers, expanding personalized listening options. The Chromecast built-in feature and Apple AirPlay 2 compatibility enable content streaming from smartphones and tablets.
The classic antenna input and satellite socket complete the equipment for terrestrial and satellite channel reception. A CI+ 1.4 slot allows the insertion of a decoding module for pay channels. The digital optical audio output ensures connection to an external audio system, while the eARC function via HDMI allows enjoyment of high-resolution audio formats with a compatible soundbar. This connectivity, while not revolutionary, effectively covers most uses.
The Remote Control: Same Design, No Backlight
The remote control provided with the Sony Bravia 3 features a classic and functional design that prioritizes ease of use. It has the same button layout as the higher-end models but lacks a backlight system. Unfortunately.
Its compact size and comfortable grip make it pleasant to use daily. The buttons are well-spaced and large enough, providing precise control and satisfying feedback.
Although made of plastic, the materials used have a neat finish that resists fingerprints well. By default, the remote control uses infrared, but fortunately, it can be paired with the TV via Bluetooth, not only to avoid the need to point it directly but also to enjoy all its features, including the integrated microphone.
Shortcuts to popular streaming platforms (Netflix, Disney+, Prime Video, YouTube, and Crunchyroll) are directly accessible via dedicated keys. Add to these a dedicated key for Sony Pictures Core streaming service. The Google Assistant button enables voice search and control, a particularly handy feature for navigating menus or launching applications. The remote’s responsiveness is satisfactory, with no noticeable latency during commands. Conveniently, the remote operates on a rechargeable battery via a USB-C port.
Sony Bravia 3 65S3The Image in Subjective Mode
The Sony Bravia 3 relies on an LCD panel with direct LED backlighting (covering the entire screen surface), a proven technology that achieves acceptable performance at a controlled cost.
This provides relatively even light distribution across the display surface on our test model, avoiding dark or overly bright areas that can affect some TVs with peripheral backlighting. However, it should be noted that on our test model, although there is some uniformity, it is not absolutely perfect from one end of the diagonal to the other. This is due to the relatively limited number of zones here. Remember, this model uses LEDs offering less precise zoning than with Mini-LEDs. At Sony, this technology is available starting from the Bravia 5 series and higher.
The X1 4K HDR image processor is at the heart of this TV’s video processing. Inherited from Sony’s higher-end ranges, this processor implements sophisticated algorithms to optimize each image in real time. The X-Reality Pro 4K technology analyzes the source content and applies appropriate corrections to enhance sharpness, reduce noise, and optimize details. This approach is particularly effective on Full HD content upscaled to 4K, where the processor convincingly creates additional details.
The Triluminos Pro technology is there for color reproduction by expanding the available color space. This technology, developed by Sony, displays a broader spectrum of colors than conventional LCD screens, aiming to approach cinema industry standards. Colors gain saturation and naturalness, especially in skin tones and natural landscapes. Compatibility with HDR10, HLG, and Dolby Vision allows the TV to adapt to different high dynamic range content standards available on the market. The HDR10+ format is still missing, while it is present from all other manufacturers, except LG. This format allows for dynamic management of brightness on compatible content platforms, which is significant.
The image modes offered cover the main uses: Vivid for sports content and entertainment shows, Standard for balanced everyday use, Cinema for films with a rendering more faithful to the director’s intentions, Professional for the best image quality, and Game to optimize responsiveness during gaming sessions. Also note the possibility of activating Photo and Graphics modes, if necessary. The Dolby Vision mode, when content allows, automatically deploys optimized settings for this advanced HDR technology.
Interestingly, this series benefits from a light sensor that automatically manages the screen brightness according to the lighting conditions in the room.
In our tests with Netflix 4K HDR content and other platforms, the rendering is convincing with coherent blacks for an LCD screen and natural colors. It’s not on the level of Mini-LED panels, which are more detailed and offer deeper blacks. There are some blooming effects here. However, the “Sony touch” is recognizable, offering highly faithful sequences, especially in terms of color accuracy, which is just right. Moreover, dark scenes retain enough detail, although sometimes a slight gray veil characteristic of this display technology can be seen.
We did not notice any posterization effect (poorly managed gradients on background scenes).
On Blu-ray content, the fine detail reproduction is satisfactory, once again showing the effectiveness of Sony’s image processing. Visually, the brightness is not exceptional, and we would advise enjoying it in as dark an environment as possible.
Maya Singh is a senior editor covering tablets and hybrid devices. Her work explores how these tools reshape digital productivity and learning. She also contributes to feature editorials on emerging tech.
