While Pinterest recently found itself in the spotlight following rumors of an upcoming competitor from Google, the social media network has kept a relatively low profile regarding its strategy since the advent of artificial intelligence.

As other platforms like Meta engage in partnerships, such as with Midjourney, Pinterest appears to be taking a different route. The social network has just rolled out a new set of tools to manage the presence of AI-generated content in its feed.

This is a significant move for a platform where visual inspiration is key, especially as images from generative models become increasingly common.

Adjusting the Visibility of AI-generated Content

According to a press release dated October 16, Pinterest users can now fine-tune their recommendations to see fewer AI-generated images. Specifically, the feature allows users to decrease the visibility of such content in certain categories like beauty, art, fashion, and home decor, which are areas heavily affected by the proliferation of artificially generated visuals.

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The feature is very user-friendly, as it simply requires users to check or uncheck the boxes for the domains where they want to limit AI content, allowing for immediate and reversible changes at any time.

By introducing this feature, Pinterest becomes the first major platform to offer such control to its members, addressing a growing demand from users who seek more authenticity in the available content. This strategy is in stark contrast to the approach taken by Meta, which plans to add AI-dedicated accounts on Facebook and Instagram.

Transparency and Customization at the Heart of Pinterest’s Strategy

This functionality continues the efforts that Pinterest has been developing over the past several months. In April, the company had already introduced a label that is applied to images detected as generated or altered by AI tools like Midjourney or ChatGPT. These labels, now more visible, enhance the transparency regarding the origin of the visuals.

For Matt Madrigal, Chief Technology Officer at Pinterest, the goal is to provide a perfect balance between human creativity and technological innovation, without undermining AI-generated content.

According to him, these new settings will allow everyone to further personalize their experience, ensuring that each content feed truly reflects what inspires us.

With 57% of content now being produced by AI according to a recent study, Pinterest aims to stand out by focusing on trust and clarity…