The professional social networking platform has seen a significant rise in usage in France, highlighting the need to understand the most effective ways to utilize it…
In recent years, LinkedIn has surged in popularity, establishing itself as a key social network alongside X (formerly known as Twitter). However, many professionals are still unfamiliar with how to effectively use the platform. To shed light on this, a recent study by Metricool analyzed 577,180 posts.
The report provides insights into the types of content that should be prioritized and those that drive the highest engagement among users.
From the 47,735 LinkedIn pages examined, Metricool highlighted the rising importance of a media format that was previously exclusive to other social networks…
Videos Take the Lead on LinkedIn
Following the success of platforms like TikTok, Instagram, and more recently, YouTube Shorts, it’s both natural and logical for videos to start appearing on LinkedIn. According to Metricool’s research, videos are now the most engaging type of content on the social network, particularly within the app.
In its report on the results from the last quarter of 2024, Microsoft confirmed this trend, noting a significant increase in engagement rates. Video impressions have increased by 73%, with views up by 52%. Not only are impressions and views on the rise overall, but interactions have also increased significantly.
Surveys See a Sharp Increase
Experiencing a 206% increase year over year, surveys still hold tremendous potential on LinkedIn. These types of posts are currently underutilized, yet they are now generating record levels of engagement on the platform.
Metricool’s analysis points out that these posts allow businesses to engage with their audience much more quickly, especially on the app, where mobile users can participate in surveys with just a click.
Numbers Explained by New Features
The explosive growth in video content on LinkedIn is not surprising. The platform has recently introduced a dedicated video feed and optimized video displays to enhance fluidity.
The same is true for surveys, which have had their designs updated to reflect current trends. Although LinkedIn has not yet announced its future features, it is highly likely that upcoming additions will also drive significant engagement…
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Samantha Klein is a seasoned tech journalist with a sharp focus on Apple and mobile ecosystems. With over a decade of experience, she brings insightful commentary and deep technical understanding to the fast-evolving world of consumer technology.