Founded in 2002, it appears that after 23 years, the social network LinkedIn might finally be emerging as a formidable challenger to Instagram, Facebook, and particularly X.

Indeed, since Elon Musk took over the reins at Twitter, many users have decided to abandon it in favor of LinkedIn, the professional networking site.

Is 2025 the Year of LinkedIn’s Coming of Age?

With the influx of new users, ranging from highly popular influencers and international celebrities to French personalities like the host Arthur, LinkedIn is rapidly evolving.

Having completely overhauled its algorithm and introduced new features such as vertical video content, even marketing professionals are scrambling to grasp the platform’s new dynamics.

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However, if 2025 is to be LinkedIn’s year of maturation, one must still learn how to use it effectively.

Introducing the “Create on LinkedIn” Mini-site

Recognizing that newcomers to the platform were struggling to navigate it, LinkedIn has launched a mini-site called “Create on LinkedIn” filled with useful advice.

The platform provides tips on how to increase engagement as well as precise statistics that go beyond mere advice.

For beginners, LinkedIn has added a “Learn the Basics” section that elaborates on the network’s functionalities in detail. Although it’s regrettable that these resources are currently only available in English, LinkedIn may consider translating them due to the growing popularity of the network.

Creation Aids Accessible to Everyone

Beyond educational content, the LinkedIn team has also included tools that simplify content creation in the “Creator Tools” section.

In the video segment, LinkedIn points out that the first three seconds are the most crucial, urging content creators to be concise and direct in their approach. The section also details technical specifications for creating videos in the correct format and with the best resolution.

Regarding text-based post creation, LinkedIn advises maintaining authenticity in your posts, even if they aren’t perfect. As the network has long been perceived as overly professional and somewhat staid, this move aims to refresh its image.

LinkedIn also highlights polls as an excellent way to engage with your audience. This is no surprise given that this type of content saw a 206% increase from one year to the next, according to a recent study.