Figma’s Bold New Strategy: From Ideation to Launch, Covering the Entire Product Cycle!

By doubling its product portfolio with the launch of Sites, Make, Draw, and Buzz, Figma has reached a new milestone. The company aims to provide its users with a seamless and coherent environment that supports every phase of product development, from the initial idea to launch, and even into marketing.

Designing a Logical Suite Centered on the Product Cycle

“Many of you have asked how these eight products (the four introduced in spring 2025 along with Figma Design, FigJam, Slides, and Dev Mode) fit together,” stated Yuhki Yamashita, Chief Product Officer at Figma. “Our view is that these products together help you move from an idea to a product delivered to your users.”

This pathway is now tangible through Figma:

• FigJam facilitates collaborative idea exploration.
• Slides helps in formulating these ideas into pitches or presentations.
• Make allows for the creation of interactive prototypes in minutes.
• Figma Design and Draw are used to refine visual execution.
• Dev Mode enhances collaboration between designers and developers.
• Sites manages the publishing of projects on the web.
• Buzz supports marketing efforts with tailored marketing assets.

“It’s thrilling to see how you can complete this entire journey from start to finish on a single platform,” summarizes Yuhki Yamashita.

Separate but Interoperable Tools to Reduce Complexity

Instead of merging all these functionalities into one interface, Figma has chosen a modular approach. “Putting everything into one tool would make it too cumbersome,” explains Noah Levin, VP of Product Design. “Instead, we design distinct, yet interconnected products.”

This interoperability is evidenced by straightforward, real interactions: “Copy-paste always works. For instance, you can copy a design from Figma and paste it into Make to turn it into a dynamic prototype. An asset created in Buzz can be reused in Sites.” This also applies to launching each tool independently.

The idea is to maintain power for experts while simplifying the interface for other user profiles. “If you’re a designer, you can engage a design mode. If you’re a marketer, Buzz allows you to alter visuals without needing to navigate the entire Figma interface,” illustrates Noah Levin.

Enhancing Enterprise Collaboration: An Ecosystem Against Fragmentation

Figma also aims to address a structural issue encountered in many businesses: tool fragmentation.

“Many teams use dozens of solutions, which complicates tracking and maintaining consistency,” emphasizes Noah Levin. “Having Buzz, Sites, and Make within the same environment allows for content centralization, asset reuse, and consistent brand logic.”

We don’t ask our customers to do everything with us. We simply offer them a more coherent base.

Nevertheless, the platform remains open: “90% of our enterprise clients use plugins or partner integrations. We don’t require them to do everything with us. We just provide a more coherent base.”

This coherence is not only about files but also roles: “If one designer excels in illustration and another in storytelling with Slides, they should be able to collaborate naturally. In Figma, this is possible, even remotely.”

A Product Strategy Driven by User Needs, Not Competition

When asked about overlaps with other market tools like Canva, Webflow, or Adobe, Figma’s leaders reject any confrontational approach. “We never think about how to copy what someone else is doing,” asserts Noah Levin. “Instead, we look at what people are already doing in Figma, sometimes despite its limitations. And we build from there.”

This listening approach led to the creation of FigJam, then Slides, Buzz, Sites, and Make. “Many brilliant ideas never see the light of day because it takes too long to validate them,” observes Yuhki Yamashita. “With Make, you can turn a design into a test with a few prompts. You try it out, see if it works, and then move on to another idea.”

An Expanding Platform, True to Its Initial Promise

With this new generation of products, Figma seeks to become much more than just a simple interface design tool. Without the ambition to replace everything or merge everything, the platform offers an increasingly seamless, interconnected, and collaborative experience, designed to reduce the time between an idea and its launch.

“Our job is to help you get unstuck,” sums up Noah Levin. “To help you shape your ideas.”