Apple’s Firm Stance on Free Music and Ad-Funded Services
Four years ago, Apple decisively rejected the idea of a free, ad-supported version of Apple Music. This position was reiterated this week during an interview with the National Music Publishers’ Association. The head of Apple Music made it clear that offering their music service for free was not aligned with the company’s philosophy, indirectly criticizing competitors by stating, “I find it crazy that after 20 years, the industry still provides music for free. It’s a huge mistake… As a company, we view music as an art form and would never want to give away art for free.” Oliver Schusser further emphasized, “We are the only service that does not offer a free version, and this is not due to financial reasons. We do not have a free service and we do not plan to introduce one.”
No Free Versions for Other Apple Services
Apple’s approach is not just limited to pro bono scenarios (aside from the infamous U2 album giveaway, which is a separate matter). Oliver Schusser’s definitive statements also shut down any speculation about a potential free, ad-supported version of Apple TV+. Although there were whispers in 2024 about Apple possibly exploring a hybrid model for Apple TV+ that would be partially ad-funded, there have been no further developments or updates on this front. Apple remains consistent in its strategy of keeping its artistic and entertainment offerings exclusive to paying customers.
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Ethan Rivers focuses on Android smartphones, emerging mobile platforms, and operating systems. With a critical yet fair perspective, he evaluates devices on performance, design, and ecosystem compatibility.