This week, at the Google I/O event, the company presented its upcoming advancements for the future of Artificial Intelligence and its integration into daily life, such as real-time translation and an autonomous virtual assistant. However, it also introduced a series of new tools specifically designed for businesses to increase their online visibility.
According to Dan Taylor, Vice President of Global Advertising Strategy at Google, generative AI represents a novel approach for brands to make their mark online, as this technology has altered user behaviors and “at this moment, traditional marketing tactics cannot keep up with this reality”.
Therefore, the company unveiled a series of AI tools, with the aim of simplifying work and product creation so that businesses can expand their reach in each of their activities. Among the most significant are:
Agent Capabilities in Google Ads and Google Analytics
Google announced that it will soon globally offer AI agent assistance capabilities in Google Ads and Google Analytics to help advertisers set up high-performance campaigns, from onboarding and campaign creation to reporting and troubleshooting.
As reported by the company, this agent will learn from the data, offer personalized recommendations, and proactively display insights and trends in Google Analytics, facilitating decision-making. “Not just an AI agent to help you make a good decision, but also to help you understand the decision you are making,” explained Taylor.
Asset Studio
Now available globally in English, this is a workspace that centralizes the latest versions of Google’s creative tools, such as Veo and Image, the company’s leading video and image generation models, which will help create visual elements for campaigns without the need for a professional photographer or videographer.
AI Max for Search Campaigns
“People’s time online is becoming more unpredictable and multimodal,” commented Taylor, referring to how users navigate through their devices, apps, and even consume various types of content simultaneously.
Therefore, he announced AI Max in the Google Search section to maximize campaign performance by extending business reach to new queries that were previously inaccessible, while providing the granular controls and reporting transparency they need
In this regard, the company highlighted that advertisers who activate AI Max in Search campaigns usually see a 14% increase in conversions or conversion value with a similar Cost of Acquisition/Advertising Return on Investment.
AI-Driven Measurement and Marketing Agent
Finally, the search giant also announced a series of updates to enhance measurement tools and first-hand data strategies, such as Data Manager, a focused space to collect, store, and activate first-party data from any source.
Furthermore, it revealed an AI agent that will be integrated later this year in the United States in Chrome, aimed at innovating in the task management of marketing professionals, as it will provide proactive, step-by-step guidance in Google properties, simplifying complex issues like tagging and identifying new growth opportunities by understanding the individual goals of a business’s marketing teams.
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Lucas Monroe tracks the latest trends in mobile and 5G innovation. His work spans hardware analysis, telecom breakthroughs, and ecosystem development in next-gen connectivity.