Introducing Prisca Eliezer Tuzola, CEO and co-founder of Imagine Data, who will be speaking at the zero to one Lyon event on May 28th. She shares her insights on data-driven marketing and her journey as an entrepreneur.
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At the upcoming zero to one Lyon, a tech startup event on May 28th, partnered by BDM, we spoke with Prisca Eliezer Tuzola, co-founder and CEO of Imagine Data. Her startup is advancing an AI tool designed to help B2B teams better identify business opportunities and align marketing, sales, and leadership around common pipeline goals. This was an opportunity to discuss major data trends in business, her entrepreneurial journey, and her advice for women looking to enter the tech field.
Prisca Tuzola, CEO and Co-founder, Imagine Data
Prisca Eliezer Tuzola, an entrepreneur and CEO at Imagine Data, comes with a strong background in B2B marketing. She quickly noticed a gap between available data and decision-making. Today, she is focused on developing solutions that provide clarity, better alignment, and data-driven growth management for teams.
Data as the Backbone of B2B Marketing: Current State of French Companies
Today, French companies are well aware of the strategic importance of data. The question is no longer “Do we need data?” but “How can we effectively utilize it?”.
Despite having robust tools like CRMs, marketing tools, and analytics platforms, data remains fragmented and underutilized, often disconnected from revenue generation.
The real challenge lies not in accessing data, but in structuring, interpreting, and leveraging it for decision-making.
This is where many organizations are currently struggling.
From Imagine Communication to Imagine Data: The Shift Towards Data and AI in Marketing
At Imagine Communication, I was deeply involved in addressing corporate marketing challenges. It became apparent that marketing decisions were often not based on clear data insights. Decisions were typically intuition-driven, supported by disparate tools, lacking alignment with sales teams and business objectives.
The issue was not marketing itself, but how data was being underutilized.
This realization led to the creation of Imagine Data: to turn data into actionable decisions and bring clarity to marketing management.
Imagine Data at the Crossroads of AI and B2B Marketing: Addressing Needs and Future Vision
Imagine Data fulfills a simple yet critical need: helping B2B companies understand what to do, when, and why. Marketing teams today have access to vast amounts of data but lack the tools to convert this into actionable insights.
Our solution serves as a decision-making system that:
- unifies data,
- identifies key signals,
- and recommends actions aligned with both the pipeline and revenue.
The Ambition of Imagine Data
« In the medium term, our ambition is clear: to set a new standard for marketing and go-to-market strategies by transforming how companies make decisions. »
Entrepreneurial Challenges in the B2B Data Sector: Complexity, Competition, and Diversity
Yes, there were challenges, as with any new venture.
The first challenge lies in the complexity of the subject, as we are at the intersection of data, AI, marketing, and product development.
The second challenge is the competitive market, filled with many tools but few that truly differentiate themselves.
Lastly, there are also human challenges, especially in a sector that remains highly technical.
However, these challenges forced us to clarify our positioning, focus on genuine value, and develop a product that is useful, not just innovative.
What Founding Imagine Data Taught Me About Entrepreneurship
Starting Imagine Data taught me that clarity is a crucial skill.
In a complex environment, it’s essential to simplify, prioritize, and make rapid decisions.
I also learned to embrace uncertainty, adapt continuously, and stay focused on delivering value.
And above all, execution makes all the difference.
Advice for Women Entering Tech or Data Fields Today
Don’t wait until you feel “ready.”
In tech and data, no one meets all the criteria right from the start.
Prisca’s Advice for Entering Tech or Data
What matters is your ability to learn quickly, surround yourself with the right people, and dare to step forward.
It’s also crucial to move beyond the myth of needing perfect legitimacy, which is built as you progress, not beforehand.
Finally, focus on a problem that truly captivates you, as it will sustain you over the long haul.
Upcoming Appearance at zero to one Lyon: Key Discussion Points
The main theme of my speech will be: Today’s marketing challenge is not a lack of data, but a lack of decision-making.
I will discuss the misalignment between marketing, sales, and leadership, and the challenges of connecting marketing actions to revenue.
More importantly, I’ll explore how we can transition from “measured” marketing to genuinely “managed” marketing.
Join us at zero to one Lyon
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Jordan Park writes in-depth reviews and editorial opinion pieces for Touch Reviews. With a background in UI/UX design, Jordan offers a unique perspective on device usability and user experience across smartphones, tablets, and mobile software.