Bose, one of the best-known names in audio technology, has announced it is purchasing Skullcandy, the headphone maker famous for bold designs and youth-oriented products. With this deal, Bose intends to expand its reach into customer groups that historically have not been core to its business.
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The takeover will allow Bose to marry its acoustic engineering know-how with Skullcandy’s positioning among buyers who prioritize affordable audio gear. Neither company disclosed the transaction price, but both confirmed that Skullcandy will keep its brand identity and remain headquartered in Park City, Utah, where it was founded in 2003.
In Mexico, the acquisition brings together two brands that already share shelf space in the headphones market. Bose has carved out a place at the higher end of the price spectrum, while Skullcandy offers lower-cost options through its local store and distributors. Skullcandy’s Method 360 ANC — developed under the “Sound by Bose” collaboration — is already sold in Mexico with a list price of 2,999 pesos in the brand’s Mexican shop.
Bose is targeting new consumers, not just new tech
Bose’s decision to buy Skullcandy is part of an expansion strategy that goes beyond adding another label to its roster: the company aims to gain access to communities that have a close relationship with Skullcandy, notably within board sports such as skateboarding and snowboarding.
In an interview with Wired, Lila Snyder, Bose’s CEO, said one of the main reasons to acquire a company is whether its brand has a distinct resonance with consumer groups Bose has not yet reached. Snyder noted that Skullcandy gives Bose a customer base that is underrepresented among its current buyers. That also explains why Bose will continue Skullcandy’s operations in Park City — a town tied to mountain sports and an integral part of the brand’s identity.
The move is part of a broader transformation at Bose into a company that operates multiple brands and audio-related businesses. In 2024 Bose purchased McIntosh Group, the owner of McIntosh Laboratory and Sonus faber, two companies known for high-end audio equipment.
On the product side, Skullcandy brings a different value proposition: offerings aimed at consumers who want a mix of sound, style and affordability without paying top-tier prices for premium headphones.
An alliance that predated the purchase
The companies’ relationship is not new. Their collaboration began in 2025 through the Sound by Bose program, under which Skullcandy retained responsibility for product design and development while Bose contributed acoustic engineering expertise.
Their first joint product was the wireless Method 360 ANC, which introduced active noise cancellation to Skullcandy’s lineup. The partnership later expanded to include the Crusher 1080 ANC, unveiled in July 2026. Those headphones blend a signature Skullcandy trait — deep, physical-feeling bass — with Bose technologies aimed at improving noise cancellation, sound clarity and spatial audio experience.
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The partnership also addressed a need Skullcandy’s CEO Brian Garofalow had acknowledged: while the brand has built strong ties with its communities of users, product engineering has not always been its strongest suit. The acquisition is intended to leverage these complementary strengths — Bose brings research, technology and global reach; Skullcandy contributes consumer insight, distinctive designs and cultural relevance.
What will happen to Skullcandy headphones?
For now, Bose has not announced any changes to Skullcandy’s pricing, availability or product lineup, and it confirmed the brand will continue to operate independently within its premium consumer audio division.
No new product plans tied directly to the acquisition have been revealed, although Snyder told Wired that the devices released so far are only the beginning of what the two companies can create together.
The takeover also strengthens Bose’s strategy of competing across different market tiers — from accessible audio gadgets to luxury sound systems — without relying on a single brand to reach every type of consumer.
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Lucas Monroe tracks the latest trends in mobile and 5G innovation. His work spans hardware analysis, telecom breakthroughs, and ecosystem development in next-gen connectivity.