Apple Watch’s ‘Carbon Neutral’ Label Banned in Germany: Could the EU Be Next?

September 10, 2025

Apple Watch : le label Carbon Neutral interdit en Allemagne, bientôt dans l'UE

German Court Prohibits Apple from Claiming Apple Watch as “Carbon Neutral”

Apple has been ruled by a Frankfurt court in Germany to discontinue labeling its Apple Watch as “carbon neutral,” following a lawsuit lodged by the environmental group Deutsche Umwelthilfe, as reported by Reuters. The dispute wasn’t centered around the concept of carbon neutrality itself—wherein the emissions produced by manufacturing the watch are offset through environmental initiatives, such as carbon credits—but rather the effectiveness of these initiatives.

To substantiate its carbon neutrality claims for its smartwatch, Apple has particularly highlighted an eucalyptus plantation project in Paraguay. The environmental group argues that these monocultures harm biodiversity and require significant water use, earning them the nickname “green deserts.” The court also pointed out that leases for 75% of the project area were not secured beyond 2029, making the future of these initiatives uncertain, and thus Apple could not guarantee their continuation. The court stated in its ruling, “The future of the forest project is uncertain.”

Environmental Group Celebrates Legal Victory Against Greenwashing

Deutsche Umwelthilfe has expressed satisfaction over this legal win against greenwashing. “The supposed CO2 storage in commercial eucalyptus plantations is limited to just a few years, the contractual guarantees for the future are inadequate, and the ecological integrity of monoculture areas is not assured,” said Juergen Resch, the director of the group.

An Apple spokesperson remarked that the court ruling “largely confirmed our strict approach to carbon neutrality,” but did not clarify whether the company would appeal the decision. However, appealing might not be in the company’s interest as the spokesperson mentioned that Apple plans to gradually phase out the use of the “Carbon Neutral” label within the European Union. This decision precedes new legislation set to take effect in September 2026 that will regulate the use of such terms.

Similar Posts

Rate this post

Leave a Comment

Share to...