Apple Inc. (AAPL) Acquires HTML5 Web App Startup, Particle

Particle Apple HTML5

On Wednesday, Apple Inc. (AAPL) acquired HTML5 web app company, Particle. AAPL has acquired other companies in the past in order to develop a key part of one of their projects or create an entirely new one. CNET initially reported that Apple acquired the San Francisco based startup and that they acquired the company for its talents in the industry … Read More

Apple’s iAd not for iPhone / iPad Apps Targeting Kids

iAds not for Kids Apple

Macstories recently reported on a fellow Apple app developer,Mike Zorner, whose app, Dex, hit rock bottom with an iAd fill rate of 0%. This made Zorner curious as to what was causing his iAd fill rate to drop so suddenly. When Zorner emailed Apple, he received the reply below. Bummer. Hello Michael, We periodically review the apps in the iAd … Read More

Apple Releases ‘iAd Gallery’ App for iOS Devices

iAd Gallery

Only Apple can create excitement around ads in this day and age. When Apple launched iAd, its take on mobile advertisement, on iOS devices it aimed at providing an engaging platform for brands to connect to their audience. iAd campaigns reportedly have a very high CTR (click through rate) and the time people spend in exploring the advertisement is also … Read More

Tron is the First iAd for Apple (AAPL) iPad

Tron Apple iPad iAd_3

If you have a little bit of geek in you then you probably can’t help but be excited about Disney’s upcoming sequel “Tron Legacy”. As part of the advertising push for its debut this Friday, Disney have partnered with Apple (NASDAQ:AAPL) and used its iAd service to produce a rather beautiful Tron iAd for the iPad. The Tron iAd has about … Read More

Apple’s iAd Appearing in France Ahead of December Launch?

iAd France

Apple recently announced that they would be launching the iAd network in UK and France in December however, according to one of our readers based in France the ads have already started showing on a free app called SunLite (View in iTunes). iAd provides mobile ads for iOS devices and the brands which have committed to participate include L’Oréal, Renault, … Read More

Apple Posts iAd Network Highlight Video

When Steve Jobs introduced the iAd network he was particularly very excited about Apple entering into the mobile advertising industry. iAd promises to deliver “The emotion of TV. The interactivity of digital. The power of mobility.” Worlds most advanced mobile operating system (iOS) certainly deserves unique and creative ways for brands to reach out to their audience. Apple’s iAd is … Read More

Apple’s (AAPL) European iAd Lineup and Launch Confirmed

Apple (NASDAQ:AAPL) has today confirmed that it will launch iAd (its iOS based mobile advertising network) in Europe next month. Although this is much later than Apple had been expected to roll out the service in Europe, they’ve come out of the gate running with a premium portfolio of launch advertisers. Included in the initial launch in France and the UK … Read More

Apple to introduce iAd for Video Content?

Publishers who want to deliver premium content/service to their audience for free often have to rely on advertisements. Serving ads for publishers providing video content is very limited on Apple’s iOS devices due to the absence of Adobe Flash, however this might change as Apple is rumored to be working on iAds for video content which could be introduced very … Read More

In-app Purchases Outstrip Ad Revenue on Apple’s iOS

Flurry Advertising Revenue Shift iOS

Flurry, the mobile app analytics company, has released figures that show that Advertisement Revenue is now the poor cousin of in-app purchases (virtual goods) on the iOS platform. Their survey was apparently conducted using data collected from a cross section of leading social networking and social gaming apps for iPhone, iPad and the iPod Touch. Breaking down the information that Flurry … Read More

Adidas Pulls Out of Apple’s iAd Due to Repeated Rejections?

Reports are circulating that Adidas – the sports equipment and clothing manufacturer – is the latest high profile company to pull out of Apple’s iAd service. Fashion powerhouse Chanel has already given iAd a miss, and apparently Adidas has had enough of Apple’s meddling, saying enough is enough after repeated rejections. The issue, according to Business Insider, is the way Apple … Read More

Apple iAd Gouges Other Advertisers for Mobile Ads Market Share

When Apple introduced iAd there were plenty of the usual nay-sayers around to predict that Apple’s foray into mobile advertising would not end well. And initially Apple seemed to be positioning their iAd advertising network to be a monopoly they controlled on the iPhone, iPod Touch and iPad. They seemed to be ensuring that by locking other popular advertising networks … Read More

Apple iAd Global Roll-out [JCPenney Ad]

iAd Nissan

Apple’s iAd has been a little slow at filling the available inventory and has been criticized for long production process. Mobile advertising is a new platform for Apple and they want to have complete control and offer the most interactive experience. Participating brands and developers who have integrated iAd into their apps have reported that Apple’s iAd has been successful in engaging the audience … Read More

Apple’s iAd now allow in-app downloads

iAd apps download app store

During WWDC 2010 Apple introduced its mobile ad network for iOS devices called iAd. According to Steve Jobs the new interactive ad network for iPhone, iPod touch and iPad would provide developers an additional source of income and enable them to develop more free apps by integrating iAds. The initial launch was criticized for low fill rate and only the big brands … Read More

Apple and Friends Keep an Eye on You With iOS 4

iOS 4 went live on June 21 around 1PM EST. The update is jam-packed with over 100 new features including multitasking and folders. Before updating you were met with Apple’s new Software License Agreement, which I’m sure all of you were quick to accept. I was lucky enough to grab a GM copy of iOS 4 last week and updated … Read More

First iAd placeholders spotted in iOS 4 Apps

iad iOS 4

With iOS 4 going live today expect to see a lot of iAds in apps in the coming days on the iPhone and iPod Touch. At the moment iLounge are reporting that apps from Avantar, who produce OneTap Movies and Yellow Pages, have placeholders for iAds showing up in them already. The placeholders are easily recognisable as they look a … Read More