Apple Inc. (AAPL) Acquires HTML5 Web App Startup, Particle

Particle Apple HTML5

On Wednesday, Apple Inc. (AAPL) acquired HTML5 web app company, Particle. AAPL has acquired other companies in the past in order to develop a key part of one of their projects or create an entirely new one. CNET initially reported that Apple acquired the San Francisco based startup and that … Read the Full Story →

Apple’s iAd not for iPhone / iPad Apps Targeting Kids

iAds not for Kids Apple

Macstories recently reported on a fellow Apple app developer,Mike Zorner, whose app, Dex, hit rock bottom with an iAd fill rate of 0%. This made Zorner curious as to what was causing his iAd fill rate to drop so suddenly. When Zorner emailed Apple, he received the reply below. Bummer. … Read the Full Story →

Apple Posts iAd Network Highlight Video

When Steve Jobs introduced the iAd network he was particularly very excited about Apple entering into the mobile advertising industry. iAd promises to deliver “The emotion of TV. The interactivity of digital. The power of mobility.” Worlds most advanced mobile operating system (iOS) certainly deserves unique and creative ways for … Read the Full Story →

Apple’s (AAPL) European iAd Lineup and Launch Confirmed

Apple (NASDAQ:AAPL) has today confirmed that it will launch iAd (its iOS based mobile advertising network) in Europe next month. Although this is much later than Apple had been expected to roll out the service in Europe, they’ve come out of the gate running with a premium portfolio of launch advertisers. … Read the Full Story →

Apple to introduce iAd for Video Content?

Publishers who want to deliver premium content/service to their audience for free often have to rely on advertisements. Serving ads for publishers providing video content is very limited on Apple’s iOS devices due to the absence of Adobe Flash, however this might change as Apple is rumored to be working … Read the Full Story →

In-app Purchases Outstrip Ad Revenue on Apple’s iOS

Flurry Advertising Revenue Shift iOS

Flurry, the mobile app analytics company, has released figures that show that Advertisement Revenue is now the poor cousin of in-app purchases (virtual goods) on the iOS platform. Their survey was apparently conducted using data collected from a cross section of leading social networking and social gaming apps for iPhone, iPad … Read the Full Story →

Adidas Pulls Out of Apple’s iAd Due to Repeated Rejections?

Reports are circulating that Adidas – the sports equipment and clothing manufacturer – is the latest high profile company to pull out of Apple’s iAd service. Fashion powerhouse Chanel has already given iAd a miss, and apparently Adidas has had enough of Apple’s meddling, saying enough is enough after repeated rejections. … Read the Full Story →

Apple iAd Gouges Other Advertisers for Mobile Ads Market Share

When Apple introduced iAd there were plenty of the usual nay-sayers around to predict that Apple’s foray into mobile advertising would not end well. And initially Apple seemed to be positioning their iAd advertising network to be a monopoly they controlled on the iPhone, iPod Touch and iPad. They seemed … Read the Full Story →

Apple iAd Global Roll-out [JCPenney Ad]

iAd Nissan

Apple’s iAd has been a little slow at filling the available inventory and has been criticized for long production process. Mobile advertising is a new platform for Apple and they want to have complete control and offer the most interactive experience. Participating brands and developers who have integrated iAd into their apps have reported … Read the Full Story →

Apple’s iAd now allow in-app downloads

iAd apps download app store

During WWDC 2010 Apple introduced its mobile ad network for iOS devices called iAd. According to Steve Jobs the new interactive ad network for iPhone, iPod touch and iPad would provide developers an additional source of income and enable them to develop more free apps by integrating iAds. The initial … Read the Full Story →

Apple and Friends Keep an Eye on You With iOS 4

iOS 4 went live on June 21 around 1PM EST. The update is jam-packed with over 100 new features including multitasking and folders. Before updating you were met with Apple’s new Software License Agreement, which I’m sure all of you were quick to accept. I was lucky enough to grab … Read the Full Story →

First iAd placeholders spotted in iOS 4 Apps

iad iOS 4

With iOS 4 going live today expect to see a lot of iAds in apps in the coming days on the iPhone and iPod Touch. At the moment iLounge are reporting that apps from Avantar, who produce OneTap Movies and Yellow Pages, have placeholders for iAds showing up in them … Read the Full Story →