Macstories recently reported on a fellow Apple app developer,Mike Zorner, whose app, Dex, hit rock bottom with an iAd fill rate of 0%. This made Zorner curious as to what was causing his iAd fill rate to drop so suddenly. When Zorner emailed Apple, he received the reply below. Bummer.
We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the needs of our advertisers. Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience.
We appreciate your understanding.
iAd Network Support Apple, Inc. 1 Infinite Loop Cupertino, CA 95014
It has also come to the attention of many developers that Apple is now removing iAds from any applications in the App Store that target kids.
While Apple has confirmed that Zorner’s app is not appropriate for iAds, they have not yet released a press statement as to whether all kids focused apps are being pushed away from iAds. The age group of kids for which this application is being scrutinized is currently a very small part of the iAd network, bringing in to question why Apple would attack such a small target market.
It is however clear that Mr. Zorner’s application, Dex was labeled as “Kids” only last week. It is not a widespread issue at this point, although more developers may come forward throughout the week if their apps are also affected. Stay with us throughout the week. We’ll keep you updated as this issue furthur develops.