When Steve Jobs introduced the iAd network he was particularly very excited about Apple entering into the mobile advertising industry. iAd promises to deliver “The emotion of TV. The interactivity of digital. The power of mobility.”
Worlds most advanced mobile operating system (iOS) certainly deserves unique and creative ways for brands to reach out to their audience. Apple’s iAd is setting new standards for mobile advertisement and raising the bar for the existing players. The level of interactivity these ads achieve is exactly what advertisers would hope to get when the big brands spend millions on their annual advertising budget.
The developers are also happy to adopt the iAd network in their apps as the CTR and CPM rates are very impressive which also motivates them to offer the best content to their customers at no cost.
Apple’s new ad network didn’t witness a perfect launch as it was initially criticized for low fill rates, long production times and then there were reports about Adidas and Chanel pulling out due to repeated rejections and excessive control.
However, now it seems that the Cupertino based company is all set to expand its network aggressively as they recently announced the lineup for Europe where they have managed to attract L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio.
Check out the iAd video highlight after the break.[via 9to5 Mac]