According to the latest rumours based on schematics posted by GeekBar, Apple’s upcoming iPhone 6 could feature NFC and include 1GB RAM. Rumours about Apple including NFC aren’t new there have been many reports even before the introduction of iPhone 5 suggesting that Apple was looking to include Near Field Communications technology. However, Apple introduced AirDrop and PassBook but left out NFC.

This year once again we are hearing about the possibility of NFC in iOS devices. The leaked schematics appears to be design for a NAND flash component according to 9to5Mac.

Todd DeRego, a SoC memory engineer, says that the schematic does not have enough signals for it to be a DRAM interface. He also points out that the AP_TO_NAND text refers to an application processor to NAND link, indicating this memory is actually used as a way of storing the booting firmware and not the main memory of the iPhone. Although the RAM claim is almost certainly untrue, the NFC claim cannot be so easily dismissed.

iPhone 5S just like iPhone 5 features 1GB RAM. Apple hasn’t felt the need to follow in the footsteps of its competitors who market the amount of RAM their smartphone has. Instead Apple has always focused on user experience, even with a dual core 64-bit chip it beats a quad-core Samsung Galaxy S4 in benchmarks.

iPhone 6 release date is expected to be announced at a special media event on September 9th. The new iPhone is widely rumoured to be available in two screen sizes and feature sapphire glass in the high end model.

Refining existing products and continually experimenting with new materials has been an integral part of Apple’s new product development strategy. Securing long term deals for components that are used in iOS devices has become fairly common. From touch screens, flash storage to even bulk booking of courier services, Apple’s strategy has been to invest in long term healthy supply of components.

Apple uses Sapphire to protect the iPhone camera lens and now the iPhone 5s also uses it as a protective cover for Touch ID sensor. According to a new report published by AllThingsD, Apple is building a factory in Arizona to boost the manufacturing of sapphire. GT Advanced Technologies earlier this week announced that they have secured a multi-year deal with Apple to manufacture sapphire in the Arizona facility.

As a part of the deal between the two companies GT will supply and manage sapphire production and in return Apple will prepay approximately $570 million. The new facility will result in more than 2000 jobs in engineering, manufacturing and construction according to Apple spokeswoman Kristin Huguet. It was also revealed that the facility will run on 100 percent renewable energy from day one.

GT is expected to research and develop larger capacity furnaces to increase the production of sapphire and as a result reduce cost of the component. Apple’s increased interest in sapphire is certainly an indication of it becoming an integral part of future devices from the company.

Many are speculating that sapphire could possibly replace Corning Gorilla Glass, which has been used in more than 1.5 billion devices worldwide. This is based on the fact that sapphire is used in the high end watches. However, corning has come forward and published articles on why they don’t view sapphire as a threat.

Although sapphire is a leading product for the cover of watches and camera lenses, many of its features are not well suited for use in the consumer electronics industry.

According to tests performed by Corning, sapphire fails to provide the same durability when used at the same thinness as Gorilla Glass. However, the company agrees with the fact that sapphire is is harder to scratch.

It’s possible that Apple may use sapphire in the rumoured iWatch. Since watches are more prone to scratches the use of sapphire could make the product more resistant to scratches.

Apple is expected to introduce the new smart watch dubbed as “iWatch” in 2014. The watch is rumoured to provide a ‘connected’ experience. It will also feature sensors to track health related data. Samsung has already launched its own smart watch called Samsung Gear but the reviews haven’t been favourable. It will be interesting to see if Apple’s idea of a smart watch excites customers and if it manages to become a ubiquitous part of our lives.

Apple has released its first TV ad for the iPhone 5s dubbed “Metal Mastered”. This comes just a few days after the company released print ads on the back of many top magazines. The new iPhone 5s ad shows gold taking liquid shape and flowing over the body of iPhone 5s as it turns it gold. It then shows a finger unlocking the device using Touch ID.

This year Apple launched two new iPhones, a plastic version and the flagship model. The company chose to promote the iPhone 5c first and even features in on the homepage as the page loads the first time. Many reports suggest that the company was facing low production yield for the iPhone 5s therefore it could be a thoughtful strategy to promote the model that is available in bulk. Since the iPhone 5c is comparatively easier to manufacture and with internals same as previous gen iPhone the availability wasn’t an issue.

Analysts believe that iPhone 5s outsells iPhone 5c in all major countries. The second round of marketing efforts seem to pass the spotlight to iPhone 5s, the flagship model. The new phone features faster 64-bit A7 processor, improved camera and fingerprint sensor.

The new advertisement plays the song “Ooh La La” by Goldfrapp in the background. This years choice of songs isn’t unique for Apple as it has been used for products such as Motorola KRZR, cometic products etc.

Shipping date estimates for the iPhone 5s have improved since last week as the company finally catches up with pent-up demand. We can expect more advertisements from Apple as the company prepares for yet another blockbuster holiday season.

Check out the new ad below. What do you think about this new advertisement from Apple? Let us know what you think in the comments below.

Apple has announced that Burberry CEO, Angela Ahrendts, will join the company as senior vice president of retail and online stores. The new position has been created for Ahrendts who will report directly to CEO Tim Cook.

Burberry and Apple had recently partnered together to capture Spring / Summer 2014 runway show using the new iPhone 5s. Burberry showcased beautiful photos and slo-mo videos that were captured using only the new iPhone 5s. Both companies share the same passion for design and conveying a sense of emotion attached to its products.

After the departure of Ron Johnson, Apple struggled to fill the position of the next retail head. Cook later hired John Browett who was then the CEO of Dixons. However, in less than a year he was fired as he didn’t seem to fit in the Apple culture.

Burberry is an iconic British brand known for its luxurious fashion products. A quick look at their online stores suggest that the high end luxury brand believes in simplicity, innovation in product design and engaging customers in digital marketing.

Disciplined execution, constant evolution and balance across channels, regions and products underpin the management of the business.

Innovative product design, digital marketing initiatives and dynamic retail strategies drive consistent performance.

Ahrendts will join Apple next year, in spring. Prior to Burberry, she worked for Liz Claiborne Inc. as executive vice president and earlier in her career she served as president of Donna Karan International.

Apple CEO, Tim Cook, commented, “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

Christopher Bailey, chief creative officer at Burberry will replace Ahrendts. It will be interesting to see how Ahrendts takes over Apple’s online and physical retail stores as the new head in 2014.

Apple Inc. (AAPL) will announce its Q4 FY13 earnings on October 28 during a conference call at 2:00 p.m. PT. AAPL CEO Tim Cook and CFO Peter Oppenheimer will discuss the results during the live earnings call.

The company set an all new record this year with the iPhone sales. Apple Inc. sold 9 million devices (iPhone 5s and iPhone 5c) during the launch weekend. Even though Apple did not release individual sales figures many reports published online have suggested that iPhone 5s sales were greater than the iPhone 5c.

Apple witnessed high demand for the iPhone 5s and because of the low yield rates of the fingerprint sensor the shipping date for many customers was pushed to October. The company is still struggling to meet the demand as the online store still mentions shipping in October as opposed to within 24 hours for the iPhone 5c.

iOS 7 has been a huge success for Apple has more than 200 million devices were upgraded to the latest operating system during the first week. Even iTunes Radio saw massive adoption with over 11 million unique listeners. The launch of the new streaming music service could have resulted in boost for the iTunes Match service as with the subscription iTunes Radio goes ad free.

Apple will be questioned about the rumored Apple television set and iWatch and the company as usual is unlikely to provide any update related to future products.

The shares of AAPL have improved in the recent past however it hasn’t recovered to the all time high of $700. At the time of writing the shares are trading at $490.97 and the company’s market capital is valued at $445.8 billion.

Today Apple issued a press release announcing two new phases of the iPhone 5s and iPhone 5c launch. It was revealed that the company will launch the new iPhones in 35 new countries on October 25 and in additional 16 countries on November 1 which will include India.

During the iPhone keynote event Apple CEO, Tim Cook, announced that the company will bring its new iPhone lineup to all major markets by the end of 2013. In the next two months the Cupertino, Calif., based company will add a total of 51 countries that will sell the iPhone 5s and iPhone 5c.

iPhone 5s and 5c will be available on Friday, October 25 in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, French West Indies, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Reunion Island, Romania, Russia, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan and Thailand. iPhone 5s and 5c will also be available on Friday, November 1 in Albania, Armenia, Bahrain, Colombia, El Salvador, Guam, Guatemala, India, Macedonia, Malaysia, Mexico, Moldova, Montenegro, Saudi Arabia, Turkey and UAE.

In recent years India has started to emerge as a focus area for Apple. New product launches now typically become available within two months of official launch in the U.S. Sales of iPhone in India since the introduction of iPhone 5 have increased significantly and the company has been making efforts to partner with new distribution partners.

Apple distribution partner Redington in India has partnered with local banks to provide 0% interest EMI payments to buy any product offered at the retail stores. Various schemes such as reduction on price on exchange of any smartphone has also helped to fuel sales.

iPhone 5s is worlds first smartphone to feature 64-bit A7 chip. The new iPhone has improved camera sensor and dual-tone flash that helps capturing better photos in low light conditions. Apple also introduced Touch ID, a fingerprint sensor that allows users to effortlessly unlock their devices.

Many expected iPhone 5c to be low cost iPhone to taget the price sensitive Indian market, however as it turned out iPhone 5c features a new plastic design with the same internals as the iPhone 5. The new colorful iPhone is expected to retail at the same price as iPhone 4s in India. While iPhone 5s will replace the pricing of iPhone 5.

iPhone 5s is expected to be available in limited supply and the gold iPhone could possibly see huge demand. If you are looking to buy the new iPhone on November 1 be sure to book your phone in advance at the nearest retail store or visit the store early.

Apple is rumored to hold another special keynote event to announce the next gen iPad lineup on October 22. According to AllThingsD’s sources Apple will unveil iPad 5, second gen iPad mini, release OS X Mavericks and could share an update on Mac Pro’s availability.

The iPad focused event had been rumored to be held in October earlier. Apple announced the iPad mini in October last year and the iPad product lineup had been due for a refresh. The fifth generation iPad is widely expected to share the design language of iPad mini which could result in a thinner and lighter design with slimmer bezel. The new 9.7 inch iPad could run on 64-bit A7 chip that was first introduced in the iPhone 5s. Sources familiar with the matter believe that even the second gen iPad mini could feature the A7 chip.

Apple introduced Touch ID in iPhone 5s this year to encourage more customers to set a passcode and yet find it easier and very intuitive to unlock their device. It is not clear if this fingerprint technology will make it to the iPad. However, it is possible that the new iPad 5 could feature the Touch ID.

Second gen iPad mini has long been rumored to feature a retina display and many leaks in the recent past suggest that second gen iPad mini will finally feature the high resolution display.

The time and venue of the event is still unknown. AllThingsD has a good track record of predicting dates for Apple events. While there has been no official confirmation it is very likely that the iPad keynote event will be held on October 22, 2013.

The new iPhone 5s and iPhone 5c have proved to be a huge success for Apple with more 9 million devices sold during the launch weekend. This is the highest sales for the opening weekend the company has ever recorded. Apple launched new two new iPhones this year with iPhone 5s boasting faster processor, new Touch ID and camera improvements while on the other hand iPhone 5c had the same internals as iPhone 5 but with an all-new look.

According to a new report published by Canaccord, iPhone 5s sales figures topped at all the major U.S. carriers. Samsung’s Galaxy S4 had taken the top spot on Verizon, Sprint and T-Mobile for a while however, in September Apple took over as the top smartphone company in terms of sales.

When Apple unveiled the sales figures it did not breakdown the figures for different models. However, this new report sheds some light on the performance of iPhone 5c. The new $100 cheaper iPhone with plastic body performed well on AT&T and Sprint at second position and came third on Verizon and T-Mobile.

Some analysts believe that out of the 9 million iPhone sales in the launch countries iPhone 5s figures could be around 7 million and the remaining could be of the iPhone 5c. With such impressive figures Apple’s strategy to grab more market share could certainly be seen as huge win.

In a market where cheap Android phones outsell the iPhone, Apple has become aggressive by selling two new iPhones this year. Instead of selling iPhone 5 for $100 cheaper the company created an all-new design which would appeal to the young and ‘colorful’. Those who were hoping to buy iPhone 5 at a cheaper price would now have to shell out more money to buy the flagship iPhone.

Apple has updated its website to include iOS 7 tips and tricks for iPhone 5s, iPhone 5c and iPhone 4s. The new ‘tips and tricks’ page can be found in the footer under ‘More iPhone’ heading.

The tips and tricks section covers a wide range of apps and gestures included in iOS 7. While most features highlighted have been widely reported or showcased in the marketing videos there are a few notable tips and tricks on Apple’s website.

To view timestamp of each message in the Messages app you can now drag individual message bubble to reveal the timestamp. Maps has a new quick route icon over a location’s dropped pin to quickly view directions. Siri can now be taught you pronounce a particular name by saying “that’s not how you pronounce that”.

iTunes Radio stations can be set to play hits, variety or even discovery mode. This feature allows the selection of music for a specific station to play songs that you might not have heard before but would still enjoy it.

In Mail app now you can tap and hold the compose mail button to view drafts and then select a draft to start working on an email message. Safari now has new “links” button which displays all the links being shared on Twitter.

The purpose behind Apple publishing the tips and tricks for iPhone could be due to the drastic changes in iOS 7. Since the introduction of the original OS for the iPhone, iOS 7 brings new gestures and a number of changes to the way we interact with our iOS devices.

Have you found any other trick in iOS 7 that hasn’t been reported before? Let us know in the comments section below.

Apple Inc. has been steadily building its customer base. In 2007 it entered the smartphone business that introduced the company to many more users than its Mac and iPod business. The company has released hit products year after year breaking all its previous sales records.

The brand loyalty and recognition that Apple enjoys is second to none and now Interbrand has revealed that Apple topped Coca-Cola to become world’s most valuable brand. The soft drink giant enjoyed the number one position for thirteen long years and this year Cupertino, Calif. based company that revolutionised the computer, phone, music and tablet industry has taken over.

The brand ‘Apple’ is synonymous to top quality and customer satisfaction. This is one of the major reasons why loyal Apple fans continue to wait for days outside retail stores ahead of a major product launch.

Apple has been continually setting new standards for itself and the industry in general. With the recent iPhone 5s and iPhone 5c launch the company broke all records by selling more than 9 million devices. iOS 7 was a successful launch as more than 200 million iOS devices were upgraded to the latest operating system within the launch week.

Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s.

This announcement is just another testament of the impact of the Apple brand. The company is on track to announce another product update before the holiday season. New iPad and iPad mini are expected to be announced later this month.

The camera in iPhone 5s might not have received a major update in terms of megapixels but Apple certainly made some fantastic improvements to its camera system. iPhone 5s camera now has larger sensor, pixels and an aperture of f/2.2.

These enhancements coupled with dual-led flashlight allow the iPhone 5s to collect more light for better looking shots. In addition to these hardware improvements Apple introduced new software features too.

Probably the most exciting feature is slow-motion video that enables you to record video in 720p and then select part of the video to show the video at 120 frames. Some of the videos shot in the new slo-mo mode show how dramatic scenes can be created using just your iPhone camera.

Rishi Kaneria {via Daring Fireball} has posted a video on Vimeo that highlights iPhone 5s slo-mo camera capability by shooting it in different scenarios. The results are amazing and while viewing the video it is hard to imagine that such quality was possible on a smartphone.

Apple often takes a feature and simplifies it to an extent where the user can simply concentrate on creating content and technology becomes invisible. The user shoots the video just like normally they would and iPhone does all the rendering and stabilisation in the background. Apart from selecting which part of the video you want to slow down there is no other setting. This simple approach makes the new feature in iPhone 5s appealing and something that users would love to use again and again.

Check out the video below.

iPhone 5s Touch ID fingerprint sensor has been bypassed by a German hacker, who claims the process was fairly easy. When Apple announced the new iPhone 5s with fingerprint scanning technology the security and reliability of the new feature was questioned by many.

Earlier this month we published an analysis of the new biometric sensor by a security technologist who said, “… someone with a good enough copy of your fingerprint and some rudimentary materials engineering capability — or maybe just a good enough printer — can authenticate his way into your iPhone”. His analysis has now been proved to be accurate as the hacker whose nickname is ‘Starbug’ described the entire process as “trivial”.

The tools used to bypass the Touch ID  fingerprint sensor included scanning fingerprint from the front screen, high-res laser printer and printed circuit board etching kit. It took the hacker 30 hours for his first attempt but he claims that with proper setup the bypass can be accomplished within 30 minutes. The video shows the detailed process and even though the hacker claims the process is easy it does require skill, knowledge and experience to perform the hack.

iPhone 5s allows up-to 5 failed attempted and then locks the device with the fallback passcode. So, if someone manages to steal your iPhone, they would have only five trails to attempt a successful unlock. Also, it’s worth noting that Apple has included mandatory passcode unlock if the iPhone reboots or hasn’t been unlocked for 48 hours.

It is a well known fact that even the passcode can be bypassed using advanced software tools however, with the new activation lock thieves would possibly not be interested in stealing your phone. With activation lock the iPhone requires your Apple ID and password to turn off Find My iPhone, erase the device or reactivate and use the device.

Touch ID in the new iPhone 5s is an attempt by Apple to encourage more users to secure their device by setting a passcode yet not having to face the trouble to enter it again by again. You just place your finger over the home button and within 1-2 seconds the device unlocks.

Even though Apple’s Touch ID has been bypassed for the average user this shouldn’t be of much concern. Performing the hack to unlock the device would could still render the device useless without the Apple ID and password. The personal data can also be remote wiped anytime using Find My iPhone service.

The latest iPhone 5s and iPhone 5c from Apple went on sale in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on September 20th. Apple recently announced opening weekend sales figures of 9 million iPhones sold. However, the company did not give a breakdown for iPhone 5s and iPhone 5c separately.

Judging by the availability of iPhone 5s models at Apple stores and the slipping of shipping dates to October, it was easy to believe that iPhone 5s is clearly more popular. Now, a new report by Localytics gives us some more insight into how popular is the iPhone 5s vs. iPhone 5c. The analytics company examined 20 million unique iPhones and then analysed the breakdown by country.

The report reveals that China leads in terms of users’ preference for iPhone 5s over iPhone 5c. One of the results for the popularity could be the new gold color. Many analysts believe that in the Asian market gold color phone would be extremely popular.

One possible explanation: there was a lot of hoopla around the addition of the gold-colored iPhone 5s as a very attractive addition in particular for Asian markets so this hypothesis may hold true.

Except the UK all other major markets were reported to have a very high ratio of the 5s vs. the 5c. The reason behind this could be due to subsidies not playing a major role in buyers decision and the fact that the economy is still recovering.

Further, the report highlights that the United States accounts for 68% of all active iPhone 5s and 5c devices. In simple terms, these numbers clearly suggest that more users are opting to buy the all-new iPhone 5s than the iPhone 5c.

Apple’s iPhone 5s comes with improved camera, dual-tone LED flash, 64-bit chip A7 processor and Touch ID fingerprint sensor. This year the company added two new colors to the lineup, introducing space gray and gold. Even though iPhone 5c is available at $100 cheaper the launch weekend certainly suggests more interest in the faster flagship model than the more colorful 5c.

iPhone sales figures for the first weekend since the device went on sale on September 20th have been announced by Apple. This year the company set a new record high of 9 million sold units, these include both, iPhone 5c and iPhone 5s models.

This isn’t the first time Apple has broken its own previous high. With every new release of iPhone the company successfully manages to set new sales record. iPhone 4S recorded four million sold units during the first weekend and iPhone 5 recorded 5 million units. Even though this years figures set an all time high, they can’t really be compared. This year Apple is selling two new models and added China to the list of countries where the phone would go on sale.

Apple’s press release does not break the iPhone sales figures for the two different models however, analysts believe that iPhone 5s demand was much greater than iPhone 5c. The company is struggling to meet the demand for iPhone 5s as the availability has moved to October for many customers.

Apple also announced that iTunes Radio has been very well received by users as the company recorded over 11 million unique listeners during the launch weekend. iOS 7 was released to general public on September 18th and Apple revealed that over 200 million devices are already running the latest software.

iPhone is the most profitable and revenue generating business for Apple and as the company continues to break previous records, its clear that users are voting with their money.

The all-new iPhone 5s will go on sale on September 20th in ten countries and for the first time China will be one of them. This year Apple did not take any pre-orders for the iPhone 5S however, in China and Hong Kong the company started accepting reservations for iPhone 5c and iPhone 5s on September 17th.

Shortly after the iPhone 5s reservations went live, the stock for most models were sold out. It was reported that gold color was one of the quick sell outs. The reason behind Apple not taking pre-orders this year is because of limited supplies. We previously reported that Apple was facing issues with the fingerprint sensor and even though the smartphone will launch on schedule the supplies will be limited.

Stock selling out in China is a clear indication that the availability of the new iPhone 5s will be constrained worldwide. Customers in the U.S can either order the iPhone 5s online on September 20th or visit an Apple Store to buy it. However, due to limited stock it might be difficult to buy it on launch day.

Apple’s new iPhone 5s features Touch ID fingerprint technology, enhanced camera and 64bit A7 chip. The design is same as the iPhone 5 with minor changes to the overall look. iPhone 5s also features dual-tone LED flash for natural looking photos even in low light conditions.

iPhone 5s is available in 16GB, 32GB and 64 GB memory variations in white, gold and space gray colors. Are you excited about getting an iPhone 5s? Will you visiting the Apple Store or ordering it online? Let us know in the comments below.

After numerous rumors about Apple including a fingerprint sensor in iPhone 5S were published, we finally have the new iPhone with a biometric sensor that Apple calls Touch ID. The purchase of AuthenTec, a company that specialises in fingerprint lock technology made this feature possible in the new iPhone.

Apple is known for integrating hardware and software features seamlessly and the new fingerprint scanner is probably one of the best examples out there right now. Fingerprint scanning has been used in many devices before however, the ease of use on the iPhone sets a new standard. Instead of swiping your finger over the sensor Apple has made it as intuitive as touching the home button by placing the sensor right below it.

During the keynote presentation Apple’s SVP of marketing, Phil Schiller noted that half of the customer don’t set a passcode on their devices. By introducing Touch ID Apple is making it easier and hassle free for users to remember their pass-codes. With the iPhone 5S once you register your fingerprint your finger becomes your password and there is virtually no need to remember your passcode to unlock your phone.

When we think of setting up a passcode, the first suggestion is to make sure its unique and hard for someone else to figure out. But, with the new iPhone when you set your fingerprint as your password you’re setting a password which is easily available on anything you touch. Bruce Schneier, a security technologist, on his blog Schneier on Security {via GigaOM} has written an excellent piece on how secure is the biometric technology. Schneier notes that it is possible to hack fingerprint locks using various techniques.

… someone with a good enough copy of your fingerprint and some rudimentary materials engineering capability — or maybe just a good enough printer — can authenticate his way into your iPhone

In an old episode of MythBusters, it was shown that after securing fingerprints of a person by making him touch the cover of a CD, an exact replica of the ridges in the finger was created. This was then used in different formats, using 3D thumbprint imprinted ballistics gel, 3D thumbprint imprinted latex strip and photocopy of a scanned image of the fingerprint.

The hack worked on all occasions. Some fingerprint scanners also look for body temperature or moisture and even that could be replicated by licking the latex strip to create a sweaty feel.

Schneier notes that the technology becomes more vulnerable if the database that stores fingerprints is centralised. However, in the case of iPhone 5S it will be encrypted on the new A7 chip.

Apple recently shared some new information regarding the new fingerprint sensor and Touch ID. A spokesperson for the company mentioned {via Wall Street Journal} that in addition to the Touch ID a user will have to setup a passcode.

In an event of failure to recognize the fingerprint iPhone will use your passcode as a fallback. In case the phone is rebooted or hasn’t been unlocked for 48 hours the fingerprint scan won’t be accepted as means to unlock the phone.

Given the fact that Apple realises that it isn’t impossible to bypass the fingerprint sensor, the company has put in place such security measures to ensure the iPhone is protected in any scenario.

The iPhone 5S event didn’t pack any surprises this time. Everything Apple announced had already been leaked through various leaks published online. Even the name of the fingerprint scanner was leaked just minutes before Apple event went live.

So, what is the all-new iPhone 5S all about you ask? Apple hasn’t changed its strategy since the original iPhone. It continues to introduce an all-new design every two-years so it wasn’t a surprise that iPhone 5S design remained the same as its predecessor. However, there are three notable differences: Metal ring, Camera and Performance.

The home button in iPhone 5S has a metal ring around it. This ring has been put in place to support the new Touch ID (fingerprint) scanner. Now unlocking your iPhone will be as easy as placing your finger or thumb on the home button and gaining access to your device. During the keynote presentation Phil Schiller mentioned that half of the iPhone users do not set pass codes. As smartphones increasingly carry more and more sensitive data securing the access to our device is of huge importance.

Apple believes that by introducing Touch ID customers will appreciate how easily they can protect their device with seamless integration of a fingerprint scanner under the home button. You can even use your Touch ID to authenticate iTunes, App Store and iBooks purchases. It’s worth noting that Apple is not allowing developers to take advantage of this new feature and is keeping it closed atleast for now.

There has been a lot of talk about customers privacy and how companies handles all the sensitive data. Apple clearly mentioned that Touch ID data is not stored on iCloud and is never shared with Apple. It is locally encrypted on the all new A7 chip.

The iPhone 5S takes another huge leap in terms of its CPU and graphics performance if we go by the numbers Apple provides. The company claims that iPhone 5S is twice as fast CPU and graphics performance when compared with iPhone 5. Mobile technology is evolving at an unprecedented rate. Just 6 years after the introduction of the original iPhone, the new iPhone 5S promises to provide 40 times faster CPU and 56 times faster graphics performance.

A7 chip is a 64 bit which is the first ever on any smartphone. But, the chip is not the only “firsts” for Apple’s smartphone. The camera system has been overhauled and now the new iPhone features dual-led flash which the company calls True Tone flash. Where traditionally companies place two white LED’s Apple has integrated white and amber color LED flashlight. The company claims that the dual-tone flash enables the iPhone to take more natural photographs in which the skin tones appear true to life.

Apple has also introduced new slow-mo mode where you can record video in 120fps to capture that perfect action in a video and create a dramatic effect. There’s an all-new burst mode as well, now the iPhone can take unto 10 shots in 1 second and even selects the best shot for you and deleting the rest is as easy as tapping one button.

iPhone 5S will be available in three metal finishes. Last years slate has been discontinued and now theres gold, silver and space gray finish available. Battery performance hasn’t seen any significant gains except for a better standby time.

iOS 7 and all Apple apps have been optimised to take advantage of the new 64bit A7 chip. Apple has also introduced new M7 coprocessor that collects data from motion sensors like gyroscope and accelerometer and feed the info to A7 without causing much battery drain.

Overall iPhone 5S features the beautiful design of the iPhone 5, is twice as fast, has enhanced camera system and now it will recognise your fingerprint. iPhone 5S is certainly “forward thinking” in every sense.

iPhone 5S keynote event is now live at the Town Hall Apple Campus. We’re expecting Apple to announce all-new iPhone 5S and a low cost iPhone 5C. The company will also share release date of iOS 7 and OS X Mavericks.

Apple has in the past streamed live video stream of the WWDC keynote event, however this year the company has not shared a live stream of the iPhone event. Last year Apple TV was updated with “Apple Events” channel for the streaming. Even though a live stream is not available many tech bloggers will be at the iPhone event to cover the event. Links to live coverage of the iPhone 5S keynote event can be found here: Engadget, Ars Technica, The Verge, Macworld, AllThingsD, CNET, SlashGear.

We will be posting tech specs, release date, photos, videos, pre-order dates and everything you need to know from today’s event as it concludes later this morning. According to various rumors and reports iPhone 5S will feature Touch ID sensor (fingerprint), faster A7 processor, dual-led flashlight and updated camera software.

Apple will also announce iPhone 5C, a low cost iPhone to make the smartphone more affordable for everyone. This could lead to significant increase in market share for Apple in a market where Android dominates with mid-priced smartphones.

iOS 7 and OS X Mavericks golden master seeds could be released today to the developers and could be made available to general public on September 17th just before the release of iPhone 5S.

A page from the user guide of the upcoming iPhone 5S has allegedly leaked online which suggests the new fingerprint scanner will be called ‘Touch ID sensor’. Apple’s iPhone 5S is about to be unveiled at a media event at 10:00 AM PT in Cupertino, Calif. and now this photo has been uncovered by Nowhereelse.fr.

The user guide photo shows the home screen of the iPhone 5S running iOS 7 and marking labels on the physical buttons of the device. Clearly the home button carries an additional label “Touch ID sensor”. The style of the home button with a silver ring is consistent with previous leak of iPhone 5S packaging photo.

Fingerprint / Touch ID Sensor could be the main highlight feature of the new iPhone 5S. It has been widely reported that Apple’s use of the fingerprint technology as a means to authenticate or unlock the device is very easy and seamless. The additional silver ring on the home button will act as a sensor to record the users fingerprint with accuracy.

The all-new iPhone 5S will also feature dual-led flashlight, new A7 processor and new camera software to support slow motion video recording. We’re just minutes away from the new iPhone being announced. The release date for the new iPhone 5S is expected to be around September 20th. Pre-orders for the new iPhone could go live as early as September 13th.

With the new Touch ID sensor iPhone 5S could be an attractive upgrade for users with previous gen iPhone. We will report on all the tech specs of the new iPhone as soon as the live keynote event is over and all details are available.

We’ve been reporting about the rumors and various leaks surrounding the fingerprint sensor in iPhone 5S. Photos of the home button flex cable that leaked last week was a strong indicator about the inclusion of the new sensor in iPhone 5S. Additionally, packaging of the upcoming iPhone was also leaked that showed silver button on the home button.

All the recent leaks and rumors have provided significant proof that we will indeed see Apple announce the new iPhone 5S with a fingerprint sensor. Analysts have repeatedly predicted Apple’s purchase of Authentec to be closely tied in with the fingerprint sensor making it to the iPhone. Now, The Wall Street Journal has also confirmed the rumor based on sources close to the matter.

Placing a finger on a computer or smartphone has long been proposed as a way to avoid the need for passwords to authenticate users of computers and other devices. People familiar with the matter said last week that Apple will include a fingerprint scanner on the more expensive of two iPhones it is expected to unveil Tuesday at an event at its Cupertino, Calif., headquarters.

Even though Apple’s iPhone may not not be the first smartphone to feature a fingerprint scanner, it is believed that Apple’s implementation of the feature is the easiest and seamless. Using fingerprint data to unlock devices or use as a replacement for passwords has been available on computers and phones however, the accuracy and reliability has always been a concern.

iPhone 5S will be unveiled at a media event being held today at the Town Hall Campus in Cupertino, Calif. It will be interesting to see how Apple uses the fingerprint scanning technology to make iPhone even more secure and easy to use.

The new iPhone 5S is expected to be unveiled in less than two hours at Apple’s media event being hosted at the Cupertino, Calif. Town Hall auditorium. Banners resembling the media invite have been put up at the gate entrance. It shows colorful circles with Apple logo in the middle.

iPhone 5S keynote event will go live at 10:00 AM PT. This years media event theme is, “This should brighten everyone’s day.” It is widely believed that Apple will announce iPhone 5S and iPhone 5C at today’s keynote event.

According to various rumors we’ve published in the past iPhone 5S will retain the same design as the iPhone 5. The highlight features in the hardware could be new fingerprint sensor, dual-led flashlight and new A7 processor. The camera sensor is rumored to have new slow motion recording feature. A patent filing we reported on yesterday also suggested that the home button fingerprint sensor could also feature NFC for contactless financial transactions.

Apple is also expected to announce the all-new low-cost iPhone 5C model which will have a polycarbonate body with the same design and tech specs as the iPhone 5. A special media event scheduled for September 11 for Chinese media could suggest deal with China Mobile to carry iPhone 5C on its network. With over 700 million subscribers, a deal with China Mobile could prove to be a huge win for Apple.

In addition to iPhone 5S and iPhone 5C, Apple will share updates on iOS 7 and OS X Mavericks release date. Are you excited about today’s event? Will you be upgrading your iPhone based on the rumors about the iPhone 5S? Let us know what you think in the comments below.

A new patent filing by Apple suggests that the fingerprint sensor in iPhone 5S could be combined with NFC for the rumored iWallet technology. Near Field Communications (or NFC) supports data transmission over short ranges, perfect for financial transactions.

Recent photo of the alleged iPhone 5S packaging revealed that the upcoming iPhone 5S home button will have silver ring around it to act as a sensor to read your fingerprints. Now, the patent which was filed back in March 2012 contains artwork which resembles the home button of iPhone 5S. The patent explores the possibility to embed NFC circuitry below the home button.

 Contactless payment system is not widespread in the US, however it has seen significant adoption in the UK, South-East Asian and mainland Europe. Apple has in the past not shown any interest in NFC publicly but, the company continues to make investment in “iWallet” product.

An electronic device may have electrical components such as sensors. A sensor may have sensor circuitry that gathers sensor data using a conductive structure. The sensor may be a touch sensor that uses the conductive structure to form a capacitive touch sensor electrode or may be a fingerprint sensor that uses the conductive structure with a fingerprint electrode array to handle fingerprint sensor signals. Near field communications circuitry may be included in an electronic device. When operated in a sensor mode, the sensor circuitry may use the conductive structure to gather a fingerprint or other sensor data. When operated in near field communications mode, the near field communications circuitry can use the conductive structure to transmit and receive capacitively coupled or inductively coupled near field communications signals. A fingerprint sensor may have optical structures that communicate with external equipment.

The European patent application has just been assigned to Apple which has lead many to speculate if Apple will indeed introduce NFC capable iPhone 5S. Contactless payment is a faster and easier to make payment when compared with the swiping, signing or entering pin method. However, risk about losing an NFC device capable of making financial transactions is certainly one of the disadvantages. NFC combined with fingerprint sensor could provide the ultimate security to authenticate any financial transaction.

Apple is known to adopt new technology only after thinking about its usefulness. It’s possible that the company stayed away from NFC until the inclusion of a fingerprint sensor in the iPhone.

iPhone 5S and iPhone 5C are rumored to be unveiled at a keynote event at a special media event on September 10th. Do you think iPhone 5S will finally include NFC? Let us know what you think in the comments below.

Apple’s upcoming iPhone 5S is widely rumored to feature a fingerprint sensor. New photos leaked by C Technology show packaging of the alleged iPhone 5S with the home button supporting a silver ring around it.

The photo of iPhone 5S box shows the front face of the new iPhone with iOS 7 home screen. The authenticity of the picture is hard to prove however, leaks and reports published in the past suggests that these may be real. We recently posted the news about  the photo of iPhone 5S home button flex cable appearing on the web. The cable had a new square  extension which points towards the inclusion of a new fingerprint sensor.

It’s interesting to note that during an episode of TWiT (This week in tech), Clayton Morris of Fox News shared that the new iPhone 5S home button will have a silver ring around it according to his sources. AppleInsider has published a detailed analysis of the possible use a silver ring around the home button of the next-gen iPhone.

According to the report, Apple could be using a smart sensor capable of inserting a low frequency RF signal as the finger touches the silver ring. The technology then recognises your fingerprint even as you touch the home button eliminating the need for any new swiping gestures. The whole experience could be seamless where the user would touch the home button and the iPhone will authenticate the user and unlock the phone.

Apple Inc. acquired Authentec for $356 million in 2012 which fuelled rumors about the possibility of the new fingerprint sensor. The company is known to acquire smaller companies for its talent for innovation in specific fields.

The inclusion of a silver ring around the home button as a mere design change would be against Apple’s design principles so it is certainly possible for the silver ring to be an integral part of the new hardware.

Apple will be unveiling the new iPhone 5S on September 10th as it hosts a media event to announce the release date.

iPhone 5S release date will be announced on September 10th during the special media event. However, a few customers are already excited about the launch and have been spotted camping outside Apple’s Fifth Avenue Store.

Major Apple product launches have received great first day response and customers often camp days in advance in anticipation of the release. This year campers have again set out their chairs on the streets waiting to be the first ones to buy the new iPhone 5S.

Apple’s new iPhone is expected to be released on September 20th in the US. The company is widely rumored to unveil two models this year. iPhone 5S will be the flagship model while iPhone 5C will be a more affordable option for the mass market.

According to reports and leaks in the past it is believed that iPhone 5S will feature A7 processor, dual-led flash, fingerprint sensor and advanced camera software. iPhone 5C is expected to support a plastic body with 4-inch retina display running the same hardware specification as the iPhone 5.

In addition to the media event in the US, Apple is also holding an event for the Chinese media in Beijing on September 11th. This move is being seen as a breakthrough deal with China Mobile, worlds largest telecom operator with over 700 million subscribers. Asian market is of strategic importance for Apple and the company is making more and more efforts to capture market share.

Are you excited about iPhone 5S launch? Will you visit the Apple Store on the first day to buy one? Let us know what you think in the comments below.

{via 9to5 Mac}

As the release date for the new iPhone 5S nears new details about the upcoming launch continue to be revealed in the blogosphere. Apple’s next-gen iPhone is widely rumored to add a new fingerprint sensor technology to the smartphone.

iPhone components have been leaked and photos of the parts have been published on the web many times. Earlier photos of the home button flex cable did not hint towards the addition of a new sensor however, now a new photo [Google Translate] has emerged which seems to confirm the new functionality.

Apple is known to test new features secretively, it is believed that the company used an external fingerprint sensor for testing purpose instead of incorporating the sensor internally. This could explain why the earlier leaks of the cables did not show the sensor. As iPhone 5S release date is around the corner and with mass production of the new device in full force the actual home button flex could have been leaked.

The photo shows an additional attachment to the home button and when it is compared with iPhone 5 is becomes clear that this could indeed be the new fingerprint sensor.

iPhone 5S will carry the same design as the iPhone 5 but will boast significant improvements over its predecessor. All-new A7 chip is expected to provide the new iPhone with 31% faster performance. With dual-led flash support low light photos on the new iPhone 5S could prove to be a very useful feature.

iPhone media event is scheduled for September 10th where Apple is widely expected to announce iPhone 5S, iPhone 5C, iOS 7 and OS X Mavericks related updates and launches.

Are you excited about swiping the home button to unlock the new iPhone 5S? Do you think adding a fingerprint sensor alone could be enough to upgrade from an iPhone 5 to 5S? Let us know your thoughts in the comments below.