Apple Unveils 2025 Back to School Offer in France: Grab the Details Now!

Apple has recently unveiled its 2025 Back to School promotion on the Education Store in France and Europe, starting three weeks later than in North America. This year, Apple is offering a free accessory (or a discount on more expensive accessories) with a somewhat broader selection than usual for purchases of a MacBook Air or MacBook Pro, an iMac, an iPad Air, or an iPad Pro (note that the Mac mini is no longer eligible). This bonus is in addition to the existing discount on eligible products at the Apple Education Store. The promotion will be available until October 21, 2025.

This promotional event is exclusively for students, their parents, teachers, and educational institution staff. It provides an opportunity to receive a gift in addition to the discount already available on the Apple Education Store each summer. Access to the Apple Education Store is open, but you must be able to authenticate yourself via UNIDAYS before placing an order.

When purchasing a MacBook Air or MacBook Pro, the Back to School offer allows you to choose from a Magic Mouse, Magic Trackpad, Magic Keyboard, AirPods 4 with active noise cancellation, or AirPods Pro 2 for an additional €80. For the iMac, the options are more limited as it already comes with a keyboard and mouse (or trackpad); you can choose between AirPods 4 with active noise cancellation, and AirPods Pro 2 for an additional €80. For the iPad Air and iPad Pro, the choices include an Apple Pencil Pro, a €139 discount on a Magic Keyboard, AirPods 4 without active noise cancellation (or with active noise cancellation for an extra €50), or AirPods Pro 2 for an additional €130.

Here are the discounts already offered by the Apple Education Store on the products included in the Back to School offer in France:

• MacBook Air 13.6″ with M4 chip starting at €1,069 instead of €1,199 (-11%)
• MacBook Air 15.3″ with M4 chip starting at €1,369 instead of €1,499 (-9%)
• MacBook Pro 14.2″ starting at €1,779 instead of €1,899 (-6%)
• MacBook Pro 16.2″ starting at €2,669 instead of €2,899 (-8%)
• iMac starting at €1,439 instead of €1,499 (-4%)
• iPad Air 11″ starting at €659 instead of €719 (-8%)
• iPad Air 13″ starting at €909 instead of €969 (-6%)
• iPad Pro 11″ starting at €1,099 instead of €1,219 (-10%)
• iPad Pro 13″ starting at €1,449 instead of €1,569 (-8%)

If you were planning to purchase a Mac (excluding Mac Studio and Mac Pro) or an iPad (Air or Pro), the Back to School offer is timely for savings if you are eligible for the discounts at the Apple Education Store. However, be aware that sometimes better deals can be found through occasional retailer promotions (see our comparison tools and deals), especially for the MacBook Air M4 which has seen significant discounts recently. You can find the full conditions of the offer on this page, and place your order through the Apple Education Store.