Apple ‘Pro and Tell’ Event: Confirmed and Rumored Pro Products Landing This Week

Apple’s October slate of announcements isn’t finished yet — and this week’s presentation could be the most significant of the month.

After the “Welcome home” event a couple of weeks ago that introduced Apple HomeView, the company is set to host a second hardware showcase. This time, rumors point to a major update for MacBooks, including an OLED screen and, for the first time in MacBook history, a full touchscreen option. On a lighter note, one of my colleagues grew impatient waiting for Apple’s move to touch and already retrofitted his MacBook Pro with a touchscreen panel.

Over the weekend, Bloomberg’s Mark Gurman reinforced the chatter that new MacBook models are imminent, but he also hinted at a twist. According to his report, the touchscreen OLED MacBook Pros will ship with M5 Pro and M5 Max processors, while a different, non-touch 14-inch MacBook Pro could arrive with Apple’s newer M6 chip. That split in chipsets would be an unexpected quirk in Apple’s rollout.

Apple has also just made official a refreshed iPad mini 8, so there’s more than just MacBooks on the table. Below is what to expect at Apple’s “Pro and tell” event this week — including timing, likely product reveals, and what the changes may mean for buyers.

When and how the event will happen
Apple’s “Pro and tell” presentation is scheduled for Wednesday, October 28. The company’s marketing chief, Greg Joswiak, teased the event in a manner similar to the earlier October showcase, and press have been invited to an in-person media opportunity in Los Angeles at 10 a.m. PT / 1 p.m. ET / 5 p.m. GMT on Wednesday.

There hasn’t been much clarity about a worldwide livestream, and Apple’s tendency recently has been to stagger announcements, sometimes rolling out press releases and short videos ahead of or instead of a single global broadcast. Given that Apple surprised the public with the iPad mini 8 today, it looks likely the company will continue releasing details in the days before the in-person media event. Once the products are formally revealed, Apple will let journalists get hands-on at the press event — and outlets like Tom’s Guide will be on hand to report live impressions and first looks.

If the leaks pan out, we could see as many as four new devices announced by Wednesday. Below I break down each product that’s been discussed in rumors and leaks.

Confirmed: iPad mini 8

Apple has already confirmed the iPad mini 8, and it brings several meaningful upgrades over the previous model. The display grows slightly from 8.3 inches to an 8.5-inch Super Retina XDR OLED panel, replacing the LCD used in the mini 7. That change delivers improved contrast and deeper blacks while also allowing Apple to slim and shave weight from the chassis.

The new mini also gains IP67 water and dust resistance and moves to the A20 Pro processor, promising a noticeable jump in performance compared with its predecessor. Apple has posted full details on the iPad mini 8, including pricing and configurations, so if you’re interested in the smallest iPad, there’s now an official spec sheet to consult.

Rumored: MacBook Pro OLED

The headline device many expect is an OLED MacBook Pro that includes a touchscreen display. If Apple delivers a full touch MacBook, it would mark the biggest design and interaction shift for the MacBook line in years and will likely prompt substantial updates to macOS to make touch interactions feel natural. Apple has had years to refine touch input on iPadOS, so adapting macOS for finger input would be a major engineering but not an impossible one.

An OLED panel would be a big visual upgrade: richer black levels, higher perceived contrast, and potentially improved power efficiency in scenarios where dark content dominates. Reports suggest these touchscreen MacBook Pros will be offered in both 14-inch and 16-inch sizes and will be thinner and lighter than the current models.

Per Gurman’s latest reporting, these touchscreen OLED MacBook Pros may ship with M5 Pro and M5 Max processors rather than the newer M6. That means Apple could be launching two distinct MacBook Pro lines at once — a touch-enabled OLED lineup on M5 silicon and another path for M6-based machines. Expect premium pricing: early rumor estimates put the 14-inch OLED model near $2,399 and the 16-inch configuration up to $3,599, though official pricing will be confirmed by Apple at the event.

Rumored: M6 MacBook Pro (14-inch)

Alongside the rumored OLED touchscreen Pros, Apple may also update the base 14-inch MacBook Pro with the M6 chip introduced in the Mac mini earlier this year. This entry-level Pro update would be more evolutionary than revolutionary — faster internal silicon while otherwise keeping the same overall design.

Some rumors have suggested Apple could replace the current display notch with a hole-punch front camera on this 14-inch model, but outside of that change, the rest of the exterior could remain largely identical to the present 14-inch MacBook Pro.

Rumored: M6 iMac

There’s also chatter about an iMac refresh that swaps in the M6 processor. Like the rumored M6 MacBook Pro, this iMac upgrade would probably be an internal performance bump rather than a full redesign. The existing 24-inch iMac uses a 4.5K Retina display (4,480 x 2,520 resolution) with up to 500 nits of brightness, and reports indicate Apple is likely to keep that screen and chassis unchanged for the 2026 model.

For customers hoping the iMac will gain touch capability, this week’s leaks don’t point to that feature arriving. Touch for the all-in-one appears to remain off the table — at least for this refresh.

What prices and timing might look like
If you’ve noticed tech prices are trending upward this year, you’re not imagining things. The iPad mini 8 starts at $699 for the Wi‑Fi model and $849 for Wi‑Fi + Cellular — a significant increase from the $499 starting price of the iPad mini 7. Given that jump, it’s reasonable to expect the new MacBooks and the iMac to command higher prices than earlier generations.

Apple will almost certainly begin taking pre-orders on Wednesday, October 28 (the iPad mini 8 is already slated for pre-order availability on that date), with shipping expected to begin in November for many models. If you’ve delayed upgrading for a while, this could be the moment to pull the trigger — or to wait a bit if you’re trying to save money.

We’ll be watching for price drops on outgoing models the moment Apple lists new hardware; those discounts are often the best immediate way to pick up still-capable machines at lower prices. With Black Friday less than two months away, there’s also a decent chance of meaningful discounts on previous-generation Macs and iPads later in the season — worth considering if the new features aren’t must-haves for you.

Final thoughts
Apple’s late-October event could reshape the Mac lineup if the OLED touchscreen rumor proves true, and the confirmed iPad mini 8 shows Apple is continuing to refresh its tablet family. Expect Apple to roll out a mix of press releases, short videos, and at least one in-person showcase where media can test the new products. Tom’s Guide will be covering the event live and publishing hands-on impressions as soon as devices are available to test, so keep an eye out for our updates.

Similar Posts

• Touchscreen MacBook Pro Debut: Apple Confirms Oct. 28 Event — What to Expect
• Apple Event Late October: Is a Second Event Coming After Oct. 13?
• iMac Switching to OLED Screen Soon: Future Models to Get Major Display Upgrade!
• Apple Teases Major Announcements This Week: Here’s What to Expect
• Apple Hikes Prices: AppleCare+ Gets Costlier for Users

Tobias Nguyen

Tobias Nguyen covers mobile technology and social media trends. He combines a background in digital marketing with a passion for emerging tech to provide readers with data-driven insights and practical tech usage tips.