The new TV ads highlight iOS 8 continuity feature and Apple’s A8 chip that enhances gaming on the new phones. In “Reservations” the ad shows how users can use any iOS 8 device to make a call. iPad and Macs connect to the iPhone over bluetooth and function as a speakerphone for the iPhone giving users the freedom to accept and reject calls from any Apple device that offers the continuity feature.

The ad titled “Gamers” shows off the graphics capabilities of the iPhone 6 and iPhone 6 plus. The ad feature the game Vainglory by Super Evil Megacorp that takes advantage of the high performance the new chip and Metal API offers.

iPhone 6 and iPhone 6 plus have proved to be the biggest launch success for Apple and the company is still catching up with the demand worldwide. The bugger screen phone has been more successful in the Asian market when compared to the US and the UK.

While Apple continues to advertise the features of its new phones its competitors Samsung and Microsoft are focusing on comparing their offering with Apple’s latest devices.

What do you think about the new TV ads from Apple? Do you like the new ads? Let us know your thoughts in the comments below.

Apple is continuing their word-friendly ad campaign for the iPhone 5, posting two new television spots, called “Brilliant” and “Discover”. These ads, like the others, focus on several apps from the over 700,000 iOS applications available on the App Store. The apps are then described using several words such as ‘sweet’ and ‘rise’.

The two new ads join Apple’s previous spots, ‘Alive’, ‘Together’ and ‘Hollywood’ which all highlight several apps including Gojee, Cards, Mike V: Skateboard Party, Starbucks,iBooks, MyScript Calculator, Philips Hue, GarageBand, The Elements for iPhone 4, Apple Maps, Cleartune, Solar Walk, iPhoto, Yelp, Shazam, and Infinity Blade 2.

Apple continues to add to its number of television spots, focusing specifically on the applications available on the App Store instead of the actually technology on the phone. Late Apple CEO Steve Jobs mentioned on several occasions that the screen is the focal point of the device and that this is where the entire experience of the iPhone is.

Apple is expected to introduce the iPhone 5S this year and even a cheaper iPhone the following year, which will likely add more ads similar to this campaign, focusing on the use of the device as opposed to the technology in it.

{Via MacRumors}

Apple has launched new TV ad campaigns, focusing on the App Store and the range of apps offered for iOS devices. On Sunday, Apple aired two new TV ads for its iPad and iPad mini, called ‘Alive’ and ‘Together’, highlighting the over 300,000 apps available for the device. The ads, both of which had a similar theme, showed a number of words flashing across the screen, stopping at a few to describe the device.

At the same time, applications from the App Store were in use on the iPad including AmpliTube, Style.com, GarageBand, TED, iMovie, iBooks, Dinosaur Zoo, Toca Hair Salon, Vimeo, Rockmate, Glow Hockey 2 HD, and FaceTime.The ads arrive after Apple launched a billboard campaign with a similar theme, and seem to accompany the billboards posted along many highways and train stations in major metropolitan areas.

Apple’s latest ad campaign appears to show a range of applications from gaming and reading, to built in features such as FaceTime. In a 9to5Mac report about the new Apple ad, the site posted a tweet from one of its users, which noted that the hands using the device in the new ads change depending on the type of app. At one point, a baby appears to be using one of the word identification applications in the ad, “Together”.

Apple’s ad campaigns have been highly successful in the past, particularly those introduced for the iPad mini following its release. Apple has always been focused on the usability of a device instead of the device’s technology since the introduction of the original iPad in 2010. However, the company appears to be refocusing its ads on the applications available for the device, which has also played a large part in the iPad’s success.

{Via MacRumors}

Following the launch of the iPhone 5, Apple is now airing a series of television ads promoting their latest product. Apple began airing the iPhone 5 TV ads late Friday on national networks in the US, and focused on numerous features in iOS 6 and the hardware of the iPhone 5.

One of the ads, called “Thumb” focused on how the iPhone 5 is the perfect size for the user’s thumb, while another called “Cheese” highlighted the new Panorama feature in iOS 6. A third ad called “Physics” focused on the larger 4 inch screen of the iPhone 5. Apple even aired an ad for the new EarPods called “Ears”, showing off how the new headphones have a one size fits all ear shaped design.

All four of the new ads are voiced by actor Jeff Daniels, known for his role as Will McAvoy on HBO’s Newsroom. The ads appear to take on a humorous and humanistic approach, and focuses solely on the actual usage of the device rather than the technical specifications of the device. The ads also do not target any specific demographic, depicting the iPhone 5 as an all inclusive device. This is common in Apple’s ads and the Cupertino company seems to be continuing this approach in marketing its products.

The four TV ads can be viewed below:

Thumb

Cheese

Physics

Ears

What do you think? Are you going to buy an iPhone 5 after watching these ads?

Apple has been experiencing heavy sales with the iPhone 4S, the company sold more than 4 million devices during the launch weekend. With the success of the iPhone 4S, Apple has been consistently releasing TV ads to get the word out about Siri personal assistant and other features.

On Thursday to follow up a number of other successful ads, Apple released two new ads, one called “Rock God”. The ad shows a teenager, one the target audience of Apple’s iOS products, using an iPhone to search a number of things from buying a guitar to searching music notes.

At the end of the ad, after playing guitar with a band, the teenager then tells Siri, “Call me Rock God” and Siri follows up with, “From now on, I’ll call you ‘Rock God’. OK?”.

Apple also released another TV ad called ‘Road Trip’ which shows a couple asking Siri for directions for a number of cities and restaurants, and driving to these locations, followed by another search on Siri.

Apple appears to be releasing ads targeting varied audiences and advertises Siri in almost all of its ads, except for the first string of ads released following the announcement of the iPhone 4S which highlighted the better 8 MP camera and Apple’s iCloud service.

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