iPhone, iPad Games, Apps, Reviews, News Thu, 30 Jul 2015 08:09:28 +0000 en-US hourly 1 iOS 4 Update for iPhone and iPod touch Now Available for Download Mon, 21 Jun 2010 17:37:11 +0000 Read More]]> The wait is finally over, iOS 4 for iPhone and iPod touch is now live and available for free download from Apple servers. If your device is connected to iTunes on you PC or Mac when you click the “Check for Update” option it will prompt you to download iOS 4.

iOS 4 Software Update Features List

iOS 4 update contains over 100 new features, including the following:

• Multitasking support for third-party apps*
– Multitasking user interface to quickly move between
– Support for audio apps to play in the background
– VoIP apps can receive and maintain calls in the
background or when device is asleep
– Apps can monitor location and take action while
running in the background
– Alerts and messages can be pushed to apps using
push and local notifications
– Apps can complete tasks in the background
• Folders to better organize and access apps
• Home screen Wallpaper*
• Mail improvements
– Unified inbox to view emails from all accounts in one
– Fast inbox switching to quickly switch between
different email accounts
– Threaded messages to view multiple emails from the
same conversation
– Attachments can be opened with compatible third-
party apps
– Search results can now be filed or deleted
– Option to select size of photo attachments
– Messages in the Outbox can be edited or deleted
• Support for iBooks and iBookstore (available from the
App Store)
• Photo and Camera improvements
– 5x digital zoom when taking a photo**
– Tap to focus during video recording**
– Ability to sync Faces from iPhoto
– Geo-tagged photos appear on a map in Photos
• Ability to create and edit playlists on device
• Calendar invitations can be sent and accepted wirelessly
with supported CalDAV servers
• Support for MobileMe calendar sharing
• Suggestions and recent searches appear during a web
• Searchable SMS/MMS messages**
• Spotlight search can be continued on web and Wikipedia
• Enhanced location privacy
– New Location Services icon in the status bar
– Indication of which apps have requested your location
in the last 24 hours
– Location Services can be toggled on or off for
individual apps
• Automatic spellcheck
• Support for Bluetooth keyboards*
• iPod out to navigate music, podcasts and audiobooks
through an iPod interface with compatible cars
• Support for iTunes gifting of apps
• Wireless notes syncing with IMAP-based mail accounts
• Persistent WiFi connection to receive push notifications*
• New setting for turning on/off cellular data only**
• Option to display the character count while composing
new SMS/MMS**
• Visual Voicemail messages can be kept locally even if
they have been deleted from the server**
• Control to lock portrait orientation*
• Audio playback controls for iPod and third-party audio
• New languages, dictionaries and keyboards
• Accessibility enhancements*
• Bluetooth improvements
• Better data protection using the device passcode as an
encryption key* (Requires full restore.)
• Support for third-party Mobile Device Management
• Enables wireless distribution of enterprise applications
• Exchange Server 2010 compatibility
• Support for multiple Exchange ActiveSync accounts
• Support for Juniper Junos Pulse and Cisco AnyConnect
SSL VPN apps (available from the App Store)
• More than 1,500 new developer APIs
• Bug fixes

Products compatible with this software update:
• iPhone 3G
• iPhone 3GS
• iPhone 4
• iPod touch 2nd generation
• iPod touch 3rd generation (late 2009 models with 32GB
or 64GB)

To troubleshoot your iPhone or iPod touch, or to view additional support information go to: iPhone support or iPod touch Support

For information on the security content of this update, please visit this website:

]]> 0 Reminder: iOS4 is a Free Download from Apple for iPhone, iPod touch Mon, 21 Jun 2010 14:41:03 +0000 Read More]]> Quick reminder for all you iPhone & iPod Touch users out there. Regardless of whether you have a new iPhone 4 on order, or better still in a FedEx plane, or van, heading towards you, you will be able to download iOS4 for FREE today from Apple for your existing iPhone / iPod Touch.

Heck, even if you don’t have an iPhone 4 on the way you can still download iOS4 for your existing device!

This is what Apple had to say on June 7, 2010 about iOS4 :

iOS 4 software will be available on June 21 as a free software update via iTunes¨ 9.2 or later for iPhone and iPod touch customers.

Keep refreshing your browser, or rather iTunes!

Also, those lucky people waiting for an iPhone 4 can expect iOS4 to be pre-installed when the device arrives.

Do let us know how your upgrade went in the comments.

[Apple] ]]> 6 WWDC 2010 Live Keynote Coverage. New iPhone 4G / HD, OS 4 and more Mon, 07 Jun 2010 14:17:21 +0000 Read More]]> Apple WWDC 2010

WWDC 2010 Live Keynote Coverage

You don’t need to refresh this page! Live updates will appear below:

Steve Jobs will kick off the Apple Worldwide Developers Conference 2010 on Monday, June 7th at 10 am Pacific with a live keynote presentation.

Apple is widely rumored to unveil the new iPhone 4G, provide iPhone OS 4 update, announce Safari 5 and introduce new cloud based music streaming and storage services.

We will bring you the all-in-one live feed from all popular news sources (Engadget, CNET, MacRumors, ArsTechnica, Wired, GDGT and more) and update you with the latest information. We will be updating you with the latest images and features of new iPhone (4G / HD), iPhone OS 4.0 and all other announcements. Live audio/video feed is unlikely to be available however, we will update this page if we find one.

We will also allow live comments and our team will be live a bit early to discuss the event. As soon as the download link to the WWDC 2010 keynote event is available we will update this page.

Don’t miss this event, bookmark and share this page today!

Check your time zone:

07:00AM – Hawaii
10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern
06:00PM – London
07:00PM – Paris

]]> 25 iPhone OS 4 features native flashlight support? Wed, 02 Jun 2010 00:04:13 +0000 Read More]]> Today a YouTube user posted a video which shows that iPhone OS 4 could possibly feature native flashlight support. It is still not confirmed if this is a feature or a bug in the fourth beta of upcoming iPhone OS.

You can activate the flashlight in iPhone OS 4 by tapping the sleep/wake button thrice. If this turns out to be a new feature then all the flashlight apps you bought from the App Store would become useless.

Is this a feature or a bug? Let us know in the comments.

]]> 2 iPhone 4G Hints in OS 4 and Features Round Up Sun, 30 May 2010 21:16:51 +0000 Read More]]> iPhone OS 4 News

Apple’s WWDC 2010 is scheduled to kick off on June 07 and Steve Jobs is widely rumored to unveil the new iPhone 4G / HD. If you have been following news reports and rumors about the new iPhone 4G then you would probably have a very clear picture of how the next iPhone will look and  know the exact hardware specification which will be offered.

The prototype leak and iPhone OS 4 beta code has revealed some interesting information about upcoming features and heres a round up of what we know so far.

iPhone 4G Hints in OS 4

The values for video capture in the third beta hint at a high resolution camera which could record 720p high-definition video.

iPhone OS 4 beta code had various references to error messages which prompted the user about video call being disconnected because the local Wi-Fi connection was lost.

Various news sources have confirmed that the code in iPhone OS 4 had reference to titles like “Flash is disabled” The design of the leaked iPhone 4G prototype also confirmed that next iPhone will support a camera with flash.

iPhone OS 4 Features Round Up

This has been one of the highly anticipated features for iPhone and Apple will finally allow you to customize the home screen of your device with new wallpapers in the background.

The average number of iPhone apps a user installs is increasing as more and more apps are made available. iPhone OS 4 will enable you to manage your apps with ‘Folders’ You will be able to group 9 apps in one folder to save the number of icons appearing on your home screen. This will also enable users to easily access the frequently used apps and games.

iPhone OS 4 will imporve the SMS app and now you’ll be able to Limit character count, Repeat alert, Show preview, Toggle MMS and group messaging and Toggle subject field viewer.

The fourth beta of iPhone OS 4 had an option in the settings menu which suggests that AT&T will finally be offering internet tethering on iPhone.

Apple provides seven multitaking services as APIs to developers which include Background audio, Voice over IP, Background Location, Push Notifications, Local Notifications, Task Completion and Fast app switching. These APIs will allow you to stream internet radio using Pandora in the background while you surf the internet and receive incoming Skype calls even when when the app is not active.

Multitasking is only supported on iPhone 3GS, iPod touch 3rd gen and iPad.

Mail app on iPhone OS 4 will include Unified Inbox, Multiple Exchange Accounts, Fast inbox switching, Threaded messages and the ability to open attachments with apps. This will certainly make emailing on iPhone much more efficient and provide an enhanced user experience. iPhone OS 4 will also add support for Gmail Archive.

If you love reading eBooks on the go then you will finally be able to access the iBooks library on your iPhone running OS 4.

iPhone OS 4 will add software support for orientation lock which will make reading eBooks and performing various actions on your iPhone in the orientation set by you and will not rotate the screen when you change your angle of viewing.

iPhone OS 4 will add new iPad-style spelling correction features to iPhone and iPod touch. If you misspell a word it will be underlined with red color and you will be able to correct it with suggested words which will appear in blue color.

With more than 50,000 games and entertainment titles on iPhone and iPod touch Apple realized the importance of native social gaming network. Game Center will include Matchmaking and leaderboards too.

iPhone OS 4 Rumors

]]> 5 iPhone OS 4.0 To Include More Bing Sat, 29 May 2010 17:15:04 +0000 Read More]]> bing microsoft logo

It appears the war between Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG) has escalated and to some it may seem that Apple has chosen the nuclear option. According to reports originating on TechCrunch, Apple is currently in talks to expand the breadth and availability of Microsoft services in iPhone OS 4.0. Traditional foes during the original Silicon Valley wars, increasingly Apple has taken a pragmatic, “enemy of my enemy” approach in Silicon Valley War 2.0. How ironic would it be if Microsoft, who once famously injected a 150 million life saving dollars into Apple, was in turn saved by their former nemesis?

Reports earlier this year suggested that Apple and Microsoft had been in talks to include Bing as an iPhone search option or replace Google entirely. If Apple is serious about ridding their operating system of Google-branded products, Microsoft and their Bing division certainly have the services to do it. Bing provides replacements for basic web search, image and video search, news, maps, and visual search. In some cases these products are more highly regarded than similar offerings from Google. Although we shouldn’t expect a wholesale expulsion of Google from the iPhone OS immediately, it certainly sets the stage for further moves if these first ones are successful. Microsoft has hungered for a way to get more eyeballs on Bing and the iPhone ecosystem is certainly prime real estate. Bing already offers a very popular iPhone application, it wouldn’t take much for Microsoft (NASDAQ:MSFT) and Apple to work together to integrate these services into the operating system. This integration could be as simple as letting a user choose which services they want right up to the eventual end game of wholesale Google replacement.

These negotiations with Microsoft demonstrate the incredible acumen with which Apple manages their products. Talking to Microsoft serves two primary purposes. First, Apple gives a company desperate for a foothold in the mobile space a chance for success. Apple is very good at selecting partners who are in need of the boost inclusion provides. Originally it was the music industry with the iPod and iTunes. After that it was the print industry with the iPad. Now Apple recognizes that partnering with Microsoft puts them in a position of power to deal for the services they need. When the iPhone was introduced in 2007, Google was in a similar situation. They wanted and needed a foothold in mobile that Apple was happy to provide. Now that Google has shown its desire to go an independent route, Apple is more than happy to move away from them.

Secondly, it gives Apple options. They can choose to use a contract with Microsoft as leverage with Google or as their exit strategy. If Apple isn’t quite ready to cut the cord with Google they could use an agreement with Microsoft to gain concessions from the search giant. Rumors have circulated about how much Google is paying Apple for relatively exclusivity on the iPhone platform but no hard numbers have ever been revealed. With Bing in their back pocket, Apple could sting their former friends in Mountain View with demands for more money or other concessions to maintain that exclusivity, or at least primacy, in the operating system. By the same token, Apple may well have decided the end has come for their partnership with Google and be readying a phased exit strategy. They’ll gradually introduce Bing-based services into 4.0 and subsequent releases until all traces of Google have been removed. It may be hard to see the break up happen but it may be time and best for both companies to go their separate ways.

What do you think of the Apple – Microsoft negotiations? Will the inclusion of Microsoft services help or hinder the iPhone OS? Do you Google or Bing? We’d be interested in hearing your thoughts on the subject.

]]> 2 Apple to discontinue iPhone 3G after iPhone 4G announcement? Mon, 24 May 2010 19:48:38 +0000 Read More]]> iphone3g

We reported just a scant few moments ago that analysts expect the iPhone 3GS to be reduced to $99 in the very near future. Most probably when the iPhone 4G / HD is announced officially at WWDC 2010.

We theorised that this may mean that the iPhone 3G will be phased out, and the low end iPod Touch with it too.

Boy Genius Report has just filed a report saying that it has heard that the iPhone 3G is no longer being shipped to AT&T stores in its 8GB configuration. And that orders for it are no longer being placed. Coincidentally this is also the amount of memory in the base iPod Touch model.

Both the iPhone 3G and the 8GB iPod Touch are not OpenGL ES 2.0 compatible, nor are they the most powerful devices in Apple’s iDevice portfolio. So not well suited to multi-tasking (in Apple’s opinion), a key part of iPhone OS 4.0.

I think its very easy to read into this that there will be sweeping changes to the current Apple iPhone and iPod touch lineup announced at WWDC. And we can expect iPhone 4G and new iPod touch to be more than 8GB and OpenGL ES 2.0 compatible by default. And to have more onboard RAM (like the iPhone 3GS) to deal with multitasking which will come on all new devices as part of iPhone OS 4.0.

I expect that the base model iPod touch will now be the 16GB model, which is more akin to the iPhone 3GS, and will therefore support multi-tasking better.

Apple is very obviously moving to consolidate its iDevice lineup for iPhone OS 4.0.

I also expect prices for the iPod touch 16GB will be the same as the price that the 8GB iPhone touch is currently. So perhaps hold off buying for a few days.

Will you be sad to see the iPhone 3G and the base iPod Touch model go? Or are you happy to have the opportunity to pick up a cheap iPhone 3GS, and better graphics and more RAM on all of Apple’s lineup? Let us know your thoughts in the comments.

]]> 0 iPhone 4G / HD and iPad to get LED flash Thu, 20 May 2010 17:12:57 +0000 Read More]]> iPhone OS 4 LED Flash 5

Almost everyday we read news about iPhone 4G / HD rumors and we can expect many more in the near future as Apple’s WWDC 2010 gets closer.

We recently reported that Apple seeded the fourth beta of iPhone OS 4 to developers which featured many new wallpapers for your homescreen and in the settings menu it had options for internet tethering.

9to5Mac is reporting that the iPhone OS 4 SDK code has enough evidence to convince us about the fact that the next generation iPhone (4G / HD) will feature LED flash. They also go onto to speculate that next gen iPod touch and iPad will also support a camera and LED flash.

The recent iPod touch prototype leak by Vietnamese website Tinhte also confirmed that new iPod touch will support a 2 megapixel camera however, there was no reference or evidence about LED flash.

Apple iPad has been often criticized because of the lack of camera but now it seems almost certain that second generation iPad will support a camera.

iPhone OS 4 LED Flash iPhone OS 4 LED Flash 3 iPhone OS 4 LED Flash 5 [9to5Mac] ]]> 2 Apple Seeds iPhone OS 4.0 Beta 4 to Developers. New Features Wed, 19 May 2010 15:40:52 +0000 Read More]]> iPhone OS 4.0 Beta 4 is now available for developers.. This is usual on alternate Tuesdays in the lead up to an iPhone OS launch. Releases may accelerate to every Tuesday as we get closer to WWDC, and the official final release of date.

We will of course keep you updated on what people discover in the new SDK in coming days / weeks.

So far it seems that developers have found some swanky new wallpapers for the new iPhone OS, and also some tell tale dialog changes which seem to suggest AT&T customers may finally be getting tethering.

Of course there is no detail of the costs that may well be incurred for activating that service. It’s likely that AT&T feel more comfortable doing this now that they have technology in place for the iPad which limits video download quality over 3G. Expect that to be put in place for the iPhone also.

Are you excited to finally be perhaps be getting Tethering for your iPhone? Let us know in the comments.

iPhone OS 4 tethering iPhone OS 4 Wallapers iPhone OS4 Wallapers 1 ]]> 0 iPhone OS 4 Beta brings new spelling features Sat, 08 May 2010 21:54:16 +0000 Read More]]> Developers are reporting that the new iPhone OS 4 beta will add new iPad-style spelling correction features to Apple’s iPhone and iPod touch.

OS 4 for iPhone will let users touch a word that is misspelt and then replace it with a suggested one. An incorrect word is underlined in red (a feature which exists in Mac OS X) and the correct suggested words are in blue. You simply tap the one you want to use and it replaces the word with one touch of the button.

These features are currently available only on iPhone OS 3.2 for iPad. iPhone OS 4.0 is expected to be released this summer.

Earlier this week we reported iPhone OS 4 beta 3 added software support for ‘orientation lock‘ and various references which suggest iPhone 4G will support HD video recording. You can follow our iPhone OS 4 coverage here.


[AppleInsider] ]]> 0 More details about Apple’s ‘iWallet’ plans emerge Wed, 05 May 2010 06:39:17 +0000 Read More]]> We reported last month about some of Apple’s (AAPLplans to turn the iPhone into your day to day device for financial transactions. In effect making it an “iWallet”.

We also theorised that their purchase of Siri would allow them to integrate purchases into a new kind of search engine as part of the iPhones OS.

Plans and Patents that Apple have seem to point towards the ability to fund your iPhone from a bank account or credit card, perhaps through iTunes, and then use it to buy plane tickets, concert tickets and other items or services.

Once at checkin at an airport, or the ticket turnstiles of a concert an NFC (Near Field Communications) antenna, which Apple has a method for implanting into touch screens, will allow transactions / tickets to be verified.

Now it seems Apple may be getting ready for yet another acquisition. That of Santa Clara based ViVOtech. A Contact-less/near field communications (NFC) payment systems software specialist.

Also yesterday a Press Release from Visa had this to say :

Visa Inc. and DeviceFidelity, Inc. are working to allow Apple iPhone(TM) users to make payments by simply waving their iPhone in front of a contactless payment terminal. The new technology, developed by DeviceFidelity and certified by Apple, combines a protective iPhone case with a secure memory card that hosts Visa’s contactless payment application, called Visa payWave. The technology will work for both iPhone 3GS and iPhone 3G devices.

Apple seem to be well advanced in their plans to make the iPhone our credit card of the future.

Are you excited to be able to use your iPhone to pay for things? Or does the security of all this worry you? Let us know in the comments.

]]> 0 Apple iPhone OS 4.0 Beta 3 Adds ‘Orientation Lock’ Tue, 04 May 2010 20:35:21 +0000 Read More]]> iPhone OS 4 Beta 3 Orientation Lock

We recently reported that Apple has released the iPhone OS 4.0 beta 3 and now Gizmodo is reporting their experience with the new beta and some new features.

iPhone OS 4 Beta 3 has improved the overall stability of the OS and also restores the ability to take screenshots which was missing in the earlier build. The update makes closing apps in the multitasking drawer easier by allowing you to close multiple apps at once.

The iPad has a dedicated hardware button for orientation lock as reading on the device could be quite frustrating if the device changed its orientation when you changed your angle of reading. iPhone OS 4 will add iBooks app and in order to counter the same issue on iPhone and iPod touch the beta 3 version of iPhone Os 4 adds software support for Orientation Lock.

Have you spotted any undocumented feature in iPhone OS 4 beta 3? Feel free to email us screenshots of any new features you find.

[Gizmodo] ]]> 0 Apple releases iPhone OS 4 SDK BETA 3 for developers Tue, 04 May 2010 18:41:48 +0000 Read More]]> 9to5Mac are reporting that Apple has released the third iPhone OS 4 SDK BETA and is available to developers in the iPhone Developer Center.

The previous Beta caused some problems for developers with camera functionality and file handling.

Hopes are high that not only will those issues be fixed, but perhaps developers might get to peek at some new features as Apple prepares for the iPhone OS 4 launch at the World Wide Developers Conference next month.

As we get closer to WWDC things that people will be looking for hidden in files in the SDK are possible references to more video conferencing information, and perhaps different screen resolutions or new device identifiers. As well as more information on Game Center and other iPhone OS 4 features, that are yet to be fleshed out in the “public domain”.

If we hear anything we’ll let you know. If you hear anything do let us know too. You know the place!

[9to5mac] ]]> 0 Apple adds ‘Gmail Archive’ to iPhone OS 4 Fri, 23 Apr 2010 04:28:24 +0000 Read More]]> GMAIL archive iPhone OS 4

Apple have added a Gmail “Archive” feature to the iPhone’s native Mail app. It works in a similar way to “Delete”, in that you swipe the mail you want to archive, but choose to archive instead of delete.

Seeing as Gmail accounts have “unlimited” space for archiving to this seems like a neat addition.

The Mail app will bring significant improvements in iPhone OS 4. You will also be able to manage your email accounts in a unified inbox, switch between inboxes more quickly, organize messages by threads, and even open attachments in third-party apps.

What other minor feature bumps are you hoping will show up in iPhone OS 4.0? Let us know in the comments.

[9to5Mac] ]]> 0 Apple Rumored To Be Interested in ARM Thu, 22 Apr 2010 19:45:21 +0000 Read More]]> Buying chip designers and manufacturers seems to be the new sport in Silicon Valley.

First Apple bought PA Semi and was then rumored to have purchased Intrinsity. Google recently purchased Agnilux. Now rumors are circulating Apple has it’s eyes on the biggest prize of all, ARM. Various news sites around the Internet, including Engadget and TUAW, are reporting a proposed deal around $8 Billion USD that would see the Cupertino giant acquire one of the biggest prizes in the mobile processor space.

To understand the magnitude of such a deal, you need to understand what purchasing ARM would mean. ARM Holdings, as the company is formally known, designs and manufactures processors and systems on a chip for many of the large companies in the mobile space. It either directly creates or licenses its designs to Microsoft, Nokia, Apple, and a host of other top corporations. ARM processors run the iPhone and iPad as well as the mobile devices of some of Apple’s key competitors.

It’s easy to see then that Apple’s motivation in buying ARM would be twofold. First, they would acquire the largest single manufacturer of mobile processors in the world. They could ensure a long term supply of processors for their iPad, iPhone, and any future mobile device platforms. They would no longer be beholden to an outside organisation for a key component. With the design know-how brought in-house, they could also dictate the design and function of future processors. If there’s anything Apple strives for, it is control over every aspect of the product development process. As TUAW points out in their article:

Last January, Apple COO Tim Cook stated, ‘We believe we need to own and control the primary technologies behind the products we make.’

The second motivation may be a tad bit more Machiavellian. By purchasing ARM, Apple puts itself in control of the fates of the mobile processors of their competition. While they would probably never dare to completely cut off their competition, they would certainly place themselves in a position where Apple benefited the most from the expertise and capabilities of ARM. And of course, they would be happy to make a profit off the backs of Microsoft and Nokia.

What do you think of an Apple-owned ARM? Would they become an unstoppable juggernaut by controlling every aspect of the design and manufacturing process of their devices? Do you think Apple should be allowed to purchase and consolidate a company like ARM? Leave us a comment and let us know.

[Engadget] [TUAW] ]]> 1 Lost iPhone 4G Prototype Is Real. Apple Reacts Tue, 20 Apr 2010 12:25:35 +0000 Read More]]> Apple iPhone 4G Prototype Real

Apple iPhone 4G Revealed [Update 3]

So it’s all over bar the wailing and screaming.

It turns out that Gizmodo had this iPhone 4G prototype for a week. They bought it for US$5000 from a guy who “found it in a bar”. Apparently it had iPhone OS 4.0 on it at that point, but was quickly disabled by Apple so that only a very high resolution iTunes sync screen could be seen. And yet in all the time Gizmodo had it they didn’t manage to make one shot of that screen? A lot of things there just don’t add up.

There are rumors that Steve Jobs spoke off the record with Gizmodo asking for the device to be returned. But they are just rumors.

Finally though Apple Senior VP and General Counsel Bruce Sewell sent a letter to Gizmodo asking for the device to be returned. This is the final confirmation that this is indeed a device of some sort that does originate from Apple.

The questions we need to ask now are:

Is this anything like the iPhone 4G or iPhone HD we expect to see in June / July? Bearing in mind that shots of this phone have been around since February I am not convinced that it is the final design. Apple are known to make many iterative design changes, and many prototypes, leading up to a final product definition.

Will Apple take action against Gizmodo? Even Gizmodo’s email back to Apple is strange, and somewhat disingenuous. They refer to the prototype iPhone as “stolen”, whereas Apple’s letter gives no indication of this information. So when did Gizmodo learn that it was stolen if they had not spoken to Apple before? And if they knew it was stolen, and have not spoken to Apple before now, they have broken the law?

Gizmodo have also posted a veritable novel where they publicly crucify the Apple employee who “lost” the phone, and give lots of background, without elaborating on their own involvement. They have technically received stolen property knowingly. But proving that the original guy who “found” the phone “stole” it is going to be hard, as he did allegedly try to contact Apple and even got a “ticket number” from them. Unfortunately for Apple the message didn’t seem to make it to the upper echelons of the company. And although Gizmodo bought the iPhone prototype they have always said it was Apple’s and all Apple had to do was ask for it back.

I wonder if Apple will take this any further. Personally I doubt it. But what was a low level employee doing with sensitive equipment off campus? On the one hand this kind of suggests this is a very old prototype. Perhaps even more goodness is yet to come in the real iPhone 4G?

We now know though, that an iPhone prototype exists which has a front and rear facing camera, a flash, a higher resolution screen, more than 64GB of on board storage, and perhaps a different kind of casing from any previous iDevice.

Do you think this it the iPhone we will see in June or July? Let us know in the comments.

Letter from Apple to Gizmodo :

apple legal iPhone 4G to gizmodo

[Gizmodo] [Image] ]]> 6 Apple drops unpopular “Rate on Delete” for iPhone OS 4.0 Apps Thu, 15 Apr 2010 17:06:59 +0000 Read More]]> Some developers who have been trying out iPhone OS 4.0 have noted that the “Rate on Delete” “feature” is not present in the new operating system.

This “feature” has been a controversial facet of the iPhone OS for some time. With a lot of developers feeling that the score people gave to their apps when deleting them may be arbitrary at best, and possibly vindictive at worst. So I doubt it will be missed by people with apps to sell.

It possibly will not be missed by users either, who may have even vented their frustration at another step to go through when removing an app, against the app they were deleting. In any case rating an app when you delete it, for any reason, is probably not the best time to do it – for anybody concerned. I am sure Apple have seen this in their own metrics.

It’s clear to see the “Rate on Delete” does not really work if you scroll through top apps in the App Store. Even supremely popular apps like “Tap Tap Revenge 3″ have almost the same number of 1 star ratings as they do 5 star ratings. And both the 1 and 5 star ratings are an order of magnitude larger than any intermediate scores. Very clearly not representative.

What’s your view on “Rate on Delete”? Will you miss it? Or was it an additional step in app removal you found tiresome?

Let us know in the comments.

]]> 1 Apple iPhone Developer Clause 3.3.9 iAd Competitive Advantage Thu, 15 Apr 2010 13:18:47 +0000 Read More]]> Apple was very clear in it’s statement of intent about iAds and iPhone OS 4.0. The company stated that it would not prevent third-parties from providing advert services to developers creating apps for it’s platform.

However, taking a closer look at the new iPhone Developer Contract, there is another clause that is causing some consternation for advertising firms like AdMob, Analytics companies such as Flurry, and even individual app developers who like to analyse their customers gaming habits to provide a “better gaming experience”.

The crucial part of Section 3.3.9 of Apple’s new developers agreement states the following :

The use of third-party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited.

There are many ways to interpret this.

Firstly, if you are collecting your own analytics and not sending it to another party then you seem to be in the clear. This would be my interpretation anyway. Further subsections of the clause do state that you need to let your customers know about data you are collecting. But then this is fairly standard fare in a world where we are supposed to respect our customers privacy; something Apple takes very seriously.

Getting into the nuts and bolts of the wording a little further we need to figure out what “Device Data” means. Is this referring to an iPhone’s specifications and information such as it’s UDID (a unique identifier each iPhone, iPod Touch and iPad has)? Or is it also referring to any data generated by your app?

Either way it can be seen as giving iAds a competitive advantage over the likes of AdMob, and also hobbling analytics companies like Flurry and Distimo; who offer plugins as well as direct monitoring for developers so they can track app usage, as well as allow them to create wide ranging industry reports on app sales and usage for general consumption. In Distimo’s case they actually hook directly into your Developer Account at Apple. I would have to wonder how this is affected, if at all, by this clause – as your device is not sending any data back to them in that scenario.

In simple terms what this clause could mean is that AdMob may potentially not be able to produce targeted ads, whereas Apple’s own iAds would be able to. It could also mean that any analytics data that other companies might like to collate for general consumption, or on the app developers behalf, would not be as fine grained as it has been able to be in the past.

Peter Farago, who runs marketing for Flurry, has said that they are still trying to interpret exactly what the clause means, but feels that there will be a way to work with Apple moving forward. I would tend to agree with that analysis.

Apple, as they have done with 3.3.1, has set a base line they can fall back to in any disagreement with another party. How, and when they actually enforce the strict wording of this contract is entirely up to them.

Flurry goes on to say :

It’s too early to tell. No one’s freaking out. There’s more to understand about it, and we’re dialoguing with Apple about it, but it looks we may have to modify the way we collect and distribute information.

Do you feel that some of these companies have been too free and easy with your personal data in the past? Or do you think Apple is simply trying to unfairly crush any and all competition?

Let us know in the comments.

]]> 1 Apple’s iPhone HD / 4G to be Revealed in June during WWDC? Wed, 14 Apr 2010 19:54:30 +0000 Read More]]> iPhone HD 4G WWDC 2010

With the iPad publicly available and the iPhone OS 4.0 out in the open, the only remaining item anticipated from Apple this year is the new revision of the iPhone hardware. Rumored to be called the iPhone HD, this new phone will now be the object of rumor and speculation until it goes public as well. As has been the case with past iPhone announcements, a new version of the software was revealed in the Spring and now a new version of the hardware should come out in the summer. Rumors surfacing today would seem to confirm Apple will hold to that schedule.

According to Apple and iPhone community site, Apple has reserved the same convention center they’ve used to announce previous iPhone versions for June 22nd. Although no official dates have been released yet for WWDC, this is within the usual timeframe of the Apple developer’s conference where the iPhone has been revealed in the past. If you get out your calendars you’ll also notice June 22nd is a Tuesday so that meshes with Apple’s modus operandi as well. While at this point we’re still doing a lot of reading of the tea leaves; the fact this date has been reserved, it falls within the usual dates of WWDC, and it’s on a Tuesday are fairly strong circumstantial evidence. I think it will be a pretty safe bet we’ll see a new iPhone on that day.

It should be very interesting to see what Apple does bring to the table in the new iPhone hardware. Much speculation has centered around what the new hardware will integrate. Judging from recent rumors of references to iChat in iPhone OS 4.0 the much desired forward facing camera is a lock. The new iPhone will also probably leverage the Apple-designed A4 system-on-a-chip currently powering the iPad. And of course, what will make this iPhone “HD”? With many of its competitors starting to make use of OLED and AMOLED screens, it is thought the new iPhone will get an upgrade in the display department.

Are you anticipating the new iPhone? Will the combination of upgraded hardware and software place the fourth generation iPhone back at the top of the smartphone market? Leave us your thoughts in the comments.

[Image] ]]> 8 News roundup on all things ‘Apple, iPad and Touch’ Mon, 12 Apr 2010 21:17:36 +0000 Read More]]> Last week we skipped the Weekly round up, simply because there was so much going on in the world of iPhone’s and iPad’s and Apple generally. Did you miss it?

What is interesting today as I review the last week is that a lot of the headlines are the same, or at least similar.

The iPhone has been hacked again. But this time it’s iPhone OS 4.0 that’s the victim. The iPad has been launched in the US and that also has been hacked. If you remember it was hacked before it was actually released!

AdMob advertising is now set to turn very firmly towards Android, but not for the reasons that AdMob intended. Most likely now because people developing for the iPhone have iAd from Apple to look forward to.

The iPad is selling well, and as we predicted Apple are having problems keeping the supply lines stocked.
Also Apple has upset a few people with changes to it’s Developer Contract… and caused a few ripples with some of it’s OS 4.0 features…

And the iPad review I think is the best of all at the end of this article.

iPhone hacked again!

As you all know Apple pushed out a Developer Preview of iPhone OS 4.0 on Thursday. It was hacked within hours. It’s clear that the hack was using an existing flaw in the OS, and it’s likely that this flaw will be plugged before the official release. However, the jailbreak method has not been made public yet just in case Apple don’t plug the hole and it can be used for a more significant OS update.

iPad hacked

We reported the week before last that “legendary” hacker Geohot had cryptically announced on his Twitter feed, and also on his blog, that he had potentially hacked the iPad. Since the iPad’s public debut this has been confirmed. Although again, it is not public yet. Other hackers have taken this and run with it, and we have seen videos and images of Cydia (an app that provides an alternative App Store to Apple’s) running on the iPad also.

iAd excites some iPhone Developers

As part of iPhone OS 4.0 Apple has introduced iAd. It’s an in-app advertising system which is native to iPhone OS. And is scheduled to be launched as part of iPhone OS 4.0 in the summer. Because it’s designed by Apple for iPhone OS the generally quality of the integration into iPhone apps promises to be more seamless than offerings like AdMob. And also more ambitious; offering videos which can be watched while your currently running app pauses, if you choose.

I would also guess that advertisers will be more thoroughly vetted than AdMob’s, and as such overall developers and customers can expect slightly higher quality ads. This may result in slightly better revenue for developers too. Whilst developers are still getting 60% of the revenue generated from Apple for ads their apps serve up. The same as from AdMob. I think we’re going to see more premium ads running through a system which Apple holds the reigns of. Expect a lot of developers to jump ship when this comes along, and AdMob to become more dependant on Android and jail-broken iPhones for business.

iPad selling like hot cakes

The iPad has indeed been selling in the 100’s of thousands. We were up to half a million units less than a week after launch when Steve Jobs was able to announce that figure on stage at the iPhone OS 4.0 event. Steve also confirmed that they were having problems keeping the supply line stocked and were working on that.

Apple causes Adobe, Unity and a few others some consternation

The iPhone OS 4.0 developer preview was made available for download right after the “sneak-peek” event last Thursday. In order to get it you had to agree to a new Developer contract. The key part of that developer contract was a clause (Clause 3.3.1) which now restricts what tools you can use to produce iPhone, iPod Touch and iPad apps.

Taken literally it means that things like Adobe’s upcoming tool in CS5 which can produce native iPhone apps from Flash apps is now not allowed to be used to produce products for sale through the iPhone App Store. Technically it also means that hugely successful and popular middleware developer tools like MonoTouch and Unity cannot be used either.

There has been a lot of hot debate in the last few days about how all this will pan out. Adobe have even started talking to government agencies in the US saying that this move by Apple will damage their business model. It’s all got rather ugly.
Steve Jobs has even taken to answering a few emails on the subject. With this to say :

We’ve been there before, and intermediate layers between the platform and the developer ultimately produces sub-standard apps and hinders the progress of the platform.

The bottom line in all this is Apple don’t want Flash on iDevices. There are varying views on why. But from my point of view it’s simply that Flash offers a layer of abstraction away from Apple’s OS that makes the overall experience on iPhones a resource hog, and not something Apple want’s to endorse. There is also some truth to the argument that Flash apps don’t play well with a touch interface as it stands right now. That’s a fault of Flash and not the iPhone OS.

Obviously Unity and other’s are concerned as this rule technically hits them too. I wouldn’t worry about that too much though. Unity and MonoTouch are incredibly successful and I am sure Apple will work with them to find a way they can co-exist on the iPhone OS platform.

This new rule is all about Apple keeping control of it’s eco-system and then administering a level of quality from a clearly defined set of rules which gives them authority over what is allowed on their devices. And it’s all about quality. Nothing more. Nothing less.

Apple also sent some ripples through Social Gaming this week too

Also in iPhone OS 4.0 is the exciting and mysterious Game Center. Some people were concerned that this Apple driven Social Network for gaming, with some very similar features to those networks offered by OpenFeint, Ngmoco and Scoreloop (and also some similarities to XBox Live’s gaming network) would be a death blow for existing iPhone and iPod Touch social networks. This is not the case at all. We have spoken to all those existing networks this week and all have said unreservedly that they welcome Apple’s move, look forward to working with them, and augmenting what Apple offer where necessary, including offering cross platform networking to Android and other networks… So panic over there. 😉

Apple (AAPL) shares just keep on rising:

As of today’s roundup Apple’s shares are at another all time high of $241 each. This is no doubt off the back of all the iPhone OS 4.0 announcements, and iPad sales success. But it’s rumoured that this week Apple will also launch updated portable computers too… It’s certainly a super busy time for the elves in the various Apple workshops around the world!

If you haven’t read it yet, pop over to Ars Technica for their in depth iPad review: The best iPad review so far. If you haven’t; got an iPad, and haven’t read a review yet.

This is the one to drool over : []

Let us know your thoughts below. Did we miss anything?

]]> 1 iPhone OS 4.0 Jailbreak Confirmed (Video) Sat, 10 Apr 2010 09:21:59 +0000 Read More]]> We reported yesterday that iPhone OS 4.0 had either been jailbroken already, or was on the verge of being jailbroken : []

Well overnight iPhone Dev Team member MuscleNerd (@MuscleNerd) managed to complete the jailbreak, and released a video online of his exploits:

In the video we can see a VNC server running on the new iPhone OS 4.0 Developer only Beta release, and his ability to remotely connect, view and control his iPhone from his computer.

We need to remember two things here though :

Firstly, Apple have released this version of iPhone OS 4.0 way ahead of any official launch of the new mobile OS. So they are unlikely to show their hand with any new protection measures, and give hackers advance time to try and work on exploits ready for the official release.

Secondly, the jailbreakers are aware that if they show their hand by making this hack public Apple will certainly plug it before any new release. That is assuming they (Apple) are not already aware of the exploit being used, and don’t plan to plug it anyway.

So don’t expect this to become a publicly available jailbreak solution any time soon. The game of cat & mouse between Apple and Jailbreakers continues. Right now it’s a kind of stalemate.

Let us know your views on these “naughty” hackers, and “oppressive” Apple in the comments.

]]> 2 iPhone OS 4 SDK Hints At Improved Hardware Fri, 09 Apr 2010 20:55:47 +0000 Read More]]> We have the iPad and iPhone OS 4.0. The only major item of speculation left for this year is the new iPhone. It is widely expected new iPhone hardware will be introduced at the Apple Worldwide Developer’s Conference (WWDC) some time this summer. Thanks to some digging by MacRumors and TUAW it now appears a bit more of the new hardware has been revealed.

High on the wish list of many tech pundits and Apple fans has been video conferencing on the iPhone. Many had hoped the iPhone 3GS would implement a forward facing camera but it ultimately did not. What MacRumors has discovered are references to the front facing cameras interspersed in the new 4.0 SDK. Independently, TUAW discovered a process running in the new code called iChatAgent. iChat is Apple’s video chat application that runs on Mac OS. These two pieces together would seem to suggest the long awaited video conferencing capability is on its way.

A dual camera iPhone would have important implications for both the general consumer and enterprise user. Mobile video conferencing would be a differentiating application no current competitor has. If it could be implemented on a more powerful iPhone with the same style and functionality all Apple products carry, it would certainly be another feather in the iPhone’s cap. Apple’s focus this year on adding hardware and software features to the iPhone is also indicative of their realization the competition is getting closer. While no one is yet ready to say Android and Android handsets are an equal of the iPhone environment, Android 2.1 is a world closer to being competitive with the iPhone than earlier versions like 1.5 and 1.6. Apple saw its edge in the 80s lost to Microsoft in the computer operating system space, it isn’t willing to lose the smartphone space to competitors like Android. Its good to see Apple respond instead of resting on previous success.

What do you think of Apple innovating the iPhone platform? Will the software and hardware features being built into the new iPhone allow it to remain the standard for smartphones? Would you be more compelled to wait and buy a new iPhone this summer instead of getting a phone available now? Leave us a comment and let us know.

]]> 1 iPhone OS 4.0 Initial analysis and Developers perspective Fri, 09 Apr 2010 19:38:14 +0000 Read More]]> The next major iteration of Apple’s strongest facet in it’s increasing domination of the mobile marketplace is upon us, in the form of iPhone OS 4.0

Of course this is just a “sneak peak” of an OS which Apple promises boasts more than 100 new user features, and over 1500 new APIs for developers…

Let’s take a look at the seven main features of the announcement. Most of this is from my perspective as a developer and industry watcher. Obviously some of the features are pretty self explanatory and don’t really fall under my purview. For those I’ll give you my personal reaction and thoughts as an iPhone OS user.

I am playing with iPhone OS 4.0 on my iPod right now. It’s a bit buggy, and obviously until I or someone else writes apps that take advantage of some of these new features (like “multitasking”) I can only speculate about what is in the public domain, and what is blatantly obvious.

If you want to try out iPhone OS 4.0 be aware that it is not 100% stable yet. Nor is it feature complete either. You will need to pay $99 to Apple and register as a developer, and it’s not that easy to downgrade reliably once you’ve upgraded your device. Not in my experience so far anyway. This should be something you should be particularly careful about if you are putting it on your day to day iPhone. You have been warned.

Also remember that these are the “7 Tentpoles” of the new OS. By that I assume that Apple mean that, apart from minor usability changes, all the 100+ features and 1500+ APIs that Apple tout will fall broadly under these categories as the OS matures towards it’s Gold Master release.


Everyone was excited about the possibility of this. But I had my apprehensions. We will have to see how it all pans out. One thing we now know for sure is that only devices from the third generation upwards will support multitasking. i.e. iPhone 3GS, iPod 3G and the iPad.

Apple are explaining that away with a glib statement about “hardware capabilities”. Translated this means that basically they are saying that the 3G iPhone, 2G iPod Touch and original iPhone do not have a powerful enough processor, or enough RAM. Whilst those comments are reasonable, they don’t convey the whole truth.

To put that in perspective think back a few years to the oldest machine you had with multitasking and how powerful it’s processor was, and how capacious it’s RAM was, when compared to any iPhone of any generation.

I’ll let the marinade in your mind for a while. Answers on a postcard, or in the comments please.

Apple wants to sell more devices, and this is a good way to drive upgrades. Steve Jobs said as much himself in the iPhone OS 4.0 presentation when he let slip that “if this drives sales” then that would be a bonus from his point of view.
The other issue some may have with iPhone OS 4.0 “multitasking” is that it’s not really multitasking as we understand it. It’s a very neat technical solution for running multiple apps on a mobile device. But it’s effectively a way that apps are put to sleep, and then their core can then respond to certain callbacks that a developer registers with the iPhone OS. At the moment this is focussed on Music Playback, Location Awareness, and other common iPhone app requirements. What it does not allow us to do is have two or more apps running full bore on our devices. With the possible exception of the “Lengthy Task” feature of multitasking, which I will have to investigate further. So in effect a better name for iPhone multitasking would be “hot-switching” with notifications for “active but paused” apps.

That in itself begs the question again, “Why did Apple restrict it to newer devices”. Even the original iPhone can run music in the background without degrading app performance. One of the new feature’s primary boasts, alongside location based services. We already had that level of “multi-tasking” to some measurable degree, on the iPhone out of the box, with earlier OS incarnations: We can play music from iTunes, while we are playing games, and take calls while running other apps today. All Apple has really done is expose this existing functionality to all apps, albeit with some new bells and whistles.

Some bloggers are saying the reason earlier devices won’t support multi-tasking is down to limited memory. Those of us that have had more than one page open in Mobile Safari on an iPad know that when we switch between things the iPad can get short on memory with it’s 256MB. Anyone had Mobile Safari “forget” what we were doing on one page when we swapped to another yet? Currently the iPad has double the memory of the original iPhone, and the same as the 3G iPod Touch and 3GS iPhone. So Apple will need to address this with some kind of caching or paging on those devices anyway. Why not do it across the board?

All in all iPhone “multitasking” is nice, but it’s not multitasking as people who use Android and Palm know it. And certainly not desktop style multitasking. That is not necessarily a bad thing on mobile devices with memory and power management challenges, because of ever more complex apps and Operating System features. So all in all a good call, but nonetheless frustrating and inconsistent.

Having said that all that, the way it is implemented, will make for a better user experience overall, which is what Apple is all about. It not being available on earlier iDevices was to be expected to be honest. But I think Apple is being disingenuous about the reasons why. That’s what niggles me.

To Summarise : Apple are already going to have to do some clever memory management on more recent iDevices, as I have just explained. Scott Forstall a;sp said as much when pushed at the presentation on memory and multitasking. So why not on earlier iPhones and iPods?

To drive sales and simplify OS development for Apple! They are the simple reasons.


This is something that a lot of people have been hoping for. Our devices are becoming increasingly cluttered with each of our own subsections of the gazillions of apps available to us from the App Store. And app management has become a bit of a drag. Not to mention some of us have simply run out of effective space in the current Springboard implementation. From a developers perspective there is not a lot I can say other than it does what it says on the box. And it is a welcome addition to the OS. Although why it got such high billing in the announcement I am not sure. Perhaps because Apple realised it was a problem which needed addressing publically, and a headline grabber at the same time.

Enhanced Mail

Mail has been long overdue for an overhaul on the iPhone and iPod Touch. People whipped themselves into a frenzy when the iPad was launched, and even emailed Steve Jobs begging for a Unified Email inbox across all iDevices. He replied affirmatively. They got their wish. I suspect that Steve already had it on his todo list anyway.

I don’t use Mail on my iPhone much. Most of the time I use IMAP enabled accounts, and use it for quick checks, and firing off short replies to urgent emails. So I would work around many of the limitations that the app has by limiting how much I use it.

But features such as being able to organise messages by threads and open emails in third party apps. i.e. The apps I make. Well, that’s a very welcome addition too. And I do plan to use mail more comprehensively on my iPad so all this is welcome news.

iBooks for iPhone

Again, not much I can add here to the announcement. It’s certainly something that many people, myself included, expected. I for one have been considering writing my own book on the iPad (partially as an experiment), and then trying my hand at getting it published in the iBookStore. Knowing that I now have 50 million iPhones and 35 million iPod Touches making a total of 85 million out there as a market, ontop of the half a million or so (and counting) iPads in the wild, certainly makes that idea more appealing.

I also use my iPhone for most of my reading when travelling so this is good news for me personally on that front too. There are certainly some competent eBook readers for the iPhone and iPod already out there. But it’s nice to have an iTunes like eco-system, and Apples software to do my reading on. The main attraction for me there is the ability to read sample pages before I buy.


iPhone OS 4.0 will bring a number of enhancements relevant to Enterprise users. They include increased data protection, mobile device management, wireless app distribution, multiple Exchange accounts, Exchange Server 2010 support and SSL VPN support. Ooo.. Feeling a bit sleepy there.

For those that are interested in that kind of thing (yawn, sorry!) Apple have it covered here : []

I suppose the Wireless App Distribution of in-house apps is quite cool when allied with Mobile Device Management. But do be aware that Apple are not allowing anyone to distribute paid for commercial apps outside of the App Store with this.

Almost dropped off to sleep again there.

Onwards and upwards.

Game Center

This is the most surprising and confusing announcement of the entire iPhone OS 4.0 event.

It certainly shows, finally, that Apple is taking gaming on it’s various mobile devices pretty seriously. Not something Apple have been known for in the past. Cue light applause for Apple.

It’s also unclear exactly how Apple will provide services like matchmaking and leader-boards to developers. Nothing was discussed at the presentation, which leads me to believe that certain aspects of Game Center are still in flux. Will there still be room for SDK developers like GameSpy in all this? Networking perhaps building off the back of existing parts of the SDK for multiplayer gaming? Certainly hope so. But only time will tell.

I think that Game Center will only succeed if Apple can get Ngmoco, Scoreloop and OpenFeint on board as community members. Fragmentation is bad for Apple, and bad for existing Social Gaming Network providers. I presume there are negotiations going on behind the scenes now, frankly. Apple would not have announced this if they didn’t have some plan going forward.

Scott Forstall also himself said that ideally everyone would come together under one roof. I wonder what concessions Apple will have to make, and how willing the existing networks will be to work with them?

The generally fairly positive feedback coming out of the likes of Ngmoco and OpenFeint lead me to believe that negotiations are fairly well advanced already. Scoreloop seems a little more bullish in articles I have read. But these articles are speculative. I wonder where they are at?


I idly wondered aloud earlier in the week if this would be the only announcement at the iPhone OS 4.0 event. I was of course wrong. But it was certainly the one that Steve was most excited about. The audience didn’t seem to share his enthusiasm though. Perhaps we all feel a little jaded with advertising these days!

What is appealing about this addition to the SDK is that devs. can put their advertising revenue, and their app revenue, under one roof with Apple. But more importantly than that the way that ads are displayed is tightly woven into the iPhone SDK. I have to admit to being enthused about that from a purely academic stand point. I am not a huge fan of ads in any medium.

The integration into the SDK means that working with ads will be even more seamless than it already is when using modules like AdMob, and that we can display movies and other rich media as part of the ad experience for users.
What I would like to see is the possibility of sponsorship in apps. For example, say in a skateboarding or racing game to have images or movies pasted onto billboards along the road or racetrack. If this came to fruition then I would see adds as contributing to the in game experience without detracting form it with immersion breaking popups.

I also think that if Apple are the gatekeeper to what is advertised on iPhones, iPods and iPads then we can expect higher overall revenues as advertisers will pay more, and we’ll also potentially get a higher quality of advertiser and consequently advert content.

What concerns me is that some developers may go mad with this, seeing it as an easy and more legitimate revenue stream now it has tacit Apple endorsement. I hope I am wrong. And I hope that we don’t see ads in paid apps. That would be bad.

One thing I can say for absolutely certain. If I do any work on apps with ads I will be dropping AdMob and moving to iAds. I wonder how many other iPhone Devs are thinking the same thing, and how worried AdMob are?

Well that’s my initial thoughts on the iPhone OS 4.0 sneak peak.

I’ll try to come back with more specifics on each facet of the “7 Tentpoles” as I learn more, In the meantime feel free to give us your views, and feelings, good or bad, on what iPhone OS 4.0 means for you, in the comments.

]]> 0 iPhone OS 4.0 already Jailbroken? Fri, 09 Apr 2010 04:30:52 +0000 Read More]]> iPhone OS 4.0 Jailbreak!

As you probably know iPhone OS 4.0 was unveiled in the US yesterday, and was made available for download immediately as a Developer Preview. If you want to have a go then you need to sign up as an Apple Developer, pay $99 and then you’re good to go.

I have it installed on my 3G iPod right now, and it’s fun to play with a new OS, even if it is an early version. General release of the full OS is expected to be in the Summer of 2010.

iPhone hacker “iH8sn0w” has apparently already downloaded the the Developer Preview and said that a jailbreak is possible. At the moment the only details we have are that this hacker might be working on a  jailbreak solution for the new OS in it’s preview form and he has posted the keys online here : []

I suspect a similar solution to the one that other hackers have used to jailbreak iPhone OS3.2 on the iPad and 3.1.3 on the iPod and iPhone.

It’s very unlikely that the actual jailbreak will be made available online until Apple officially launches the new OS to the public though. As I have mentioned before, any time a jailbreak method is made public Apple plugs it pretty  quick.

Anyone else out there playing with iPhone OS 4.0? Let us know your thoughts in the comments. I am preparing an analysis for Touch Reviews which should go online layer today, subscribe to our email updates to know when it goes live!

]]> 0 Apple iPhone OS 4.0 Keynote Event Roundup Thu, 08 Apr 2010 19:20:34 +0000 Read More]]> iPhone OS 4 Live keynote event

Apple has certainly been on a streak lately. The public release of the iPad has been a complete success and now the details of the much anticipated iPhone OS 4.0. The new operating system has been the main object of speculation and rumor since the unveiling of the Apple tablet in January. Today’s announcement finally threw back the curtain and gave us all a vision of the future of the iPhone and iPad platforms. While the tech media machine discerned and speculated most of the features beforehand, there were still a few surprises no one saw coming.

Let’s review the seven main features of the announcement:

This was the big feature everyone has been waiting for. While it remains to be seen whether this is true multitasking in the sense that the application runs in the background or is preserved in some kind of frozen state, this feature should enhance the iPhone experience greatly. What we do know is multitasking will support audio, VoIP, location and navigation applications running in the background. In addition to this multitasking will include enhanced push notifications, local notifications, task completion, and fast app switching.

One of the main complaints about the iPhone user interface is the endless succession of home screens full of icons. The Folders feature allows a user to create a pile of icons that appear as a folder on their home screen. Tapping the folder provides access to all of the apps in the folder.

iPhone OS 4.0 will enhance the native Mail app in several significant ways. The most significant is a unified inbox. All of a user’s e-mail can now be delivered to one location. On the e-mail side, messages can now be organized by thread and attachments opened with an external app identified for that purpose or file extension.

Apple will bring the iBooks application to the iPhone.

iPhone OS 4.0 will bring a number of enhancements relevant to Enterprise users. They include increased data protection, mobile device management, wireless app distribution, multiple Exchange accounts, Exchange Server 2010 support and SSL VPN support.

This was an enhancement no one saw coming. GameCenter provides an Xbox Live type interface for iPhone gaming. It integrates social gaming, friend invites, matchmaking, leaderboards and achievements. It will be interesting to see how developers use this enhancement and how much it cuts into the business of applications like OpenFeint.

iAd is Apple’s entry into mobile advertising. While this may seem like a rather mundane enhancement, iAd will feature rich, in-app interactive and video advertisements. The advertisements demoed at the presentation seemed more like applications than static ads. Apple will sell and host the ads and split revenue 60/40 in favor of developers.

Multitasking was easily the most exciting and interesting announcement. The single criticism most used against the operating system is now gone and if Apple is prepared to release it, you know it has been tested and works extremely well. It may not be the full, preemptive multitasking users are familiar with from a desktop computer paradigm but I think it will be enough to make users happy without running into the problems encountered on mobile platforms like Android.

The move to version 4.0 seems like more of a major upgrade than the move to version 3.0 a year ago. I think this has a lot to do with the fact the iPhone OS now supports a major device in the iPad. I think it’s also indicative of Apple’s vision for the future, a vision where the iPhone OS and its ancestors are the future of Apple computing. Sure, Mac OS will always exist as a full operating system, but as Apple shifts focus from computers to consumer electronics the iPhone OS represents the lightweight operating system required to make such a change. Version 4.0 will be available in the summer for the iPhone and iPod Touch and in the fall for the iPad. The iPad, iPhone 3GS, and 3rd generation Touch will be able to run all of the new features. The iPhone 3G and 2nd generation Touch will run most features but notably multitasking will not be available. No word on pricing as of yet.

What are your thoughts on today’s announcements? Did Apple fill some of the major gaps in the iPhone OS? Would you be compelled to buy a product that runs the new operating system? Are you encouraged by Apple’s vision of the future based on the new OS? Leave us a comment and let us know.

You can read our complete  live coverage here.

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