Each year, Incogni releases its privacy rankings of social networks.

In 2025, the rise of artificial intelligence applications significantly altered the dynamics, exposing wide gaps among the players…

Discord Leads, Meta and TikTok Fall Behind

In the analysis conducted by Incogni, Discord has secured the top spot in the rankings due to its cautious data management. Unlike competitors such as Meta, Discord reportedly does not use its application to train AI models, and it maintains a fairly clear policy that minimizes regulatory infractions.

Following Discord, Pinterest and Quora round out the top three, praised for their extensive control options and significantly less data collection.

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On the other hand, Meta and TikTok are identified as the most intrusive services. According to Incogni, both collect sensitive data with few options for users to opt-out.

Facebook notably stands out for being the most penalized app by authorities, facing hefty fines in Europe, including a notable one in 2023, the United States, and several other countries.

The AI Shadow Over Personal Data…

A key criterion in this year’s edition is the use of personal information to fuel generative AI models. Indeed, twelve out of fifteen platforms do not rule out this practice, and some like YouTube, Snapchat, Pinterest, X, or LinkedIn explicitly state that user data may be used for such training.

Only three exceptions stand out, with Telegram, Twitch, and Discord explicitly stating they do not utilize subscriber data to feed such systems. This stance has allowed them to move up in the rankings from the previous year…

Wide Variations in Transparency Practices

Another finding from the study is the difficulty for internet users to access clear information on how their data is used. For instance, TikTok does not provide specific timeframes for data deletion following account closure.

In another case, Reddit has removed any mention of data retention duration from its privacy policy. Meta, meanwhile, offers a form to address issues related to its AI models, but without a real preventative exclusion mechanism.

In contrast, platforms like Pinterest or Telegram continue to stand out for their more respectful privacy settings right from account creation, and also for limited profile exposure when set to maximum protection.