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New Apple Products Now Available
This morning marks the official release of the iPhone 18 Pro, Apple Watch Series 12 and Ultra 4, as well as the AirPods 5. Deliveries have commenced, and staff at Apple Stores have been busy overnight rearranging the stores to highlight these new products. Now, customers can interact with these devices in-store before making a purchase decision. This is especially useful for those wanting to test the new variable aperture camera or for those unsure about which color to choose.
Another benefit available today is the real-time updating of stock levels at Apple stores. Customers can choose to pick up their products directly from the store on the same day they make their purchase, potentially saving days or even weeks compared to the estimated delivery times. These new products are also available at other retail locations, where customers similarly have the option to pick up their orders today.
Apple’s New CEO Might Make an Appearance
John Ternus, Apple’s new CEO, shared a photo on platform X this morning showcasing the Fifth Avenue New York Apple Store decked out in colors promoting the iPhone 18 Pro. There’s speculation that he might be present for the store’s opening later today.
Global Launch Events
Apple Stores in Asia opened a few hours earlier than those in other regions, and Apple has begun posting photos from these events on its website. Here are some images from the opening at the Apple Store in The Exchange TRX, Kuala Lumpur:
Update 14:59 :
John Ternus was indeed present at the opening, joined by Deirdre O’Brien and Greg Joswiak, at New York’s most famous Apple Store.
John Ternus opening the doors at Apple’s flagship Fifth Fifth Avenue moments ago pic.twitter.com/FnFoZ8m6yq
— 9to5Mac (@9to5mac) September 18, 2026
Update September 19, 2026, 13:02 :
Apple released images from the launch event in New York featuring John Ternus:
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Ethan Rivers focuses on Android smartphones, emerging mobile platforms, and operating systems. With a critical yet fair perspective, he evaluates devices on performance, design, and ecosystem compatibility.