New iPhone 17, iPad Air M4, MacBook Released: Get Yours Now!

Today marks the availability of all the new products unveiled by Apple last week. The first customers have been receiving their deliveries since this Wednesday morning, and Apple Stores have been rearranged overnight to showcase the products, including the MacBook Neo which features a novel design and is worth handling before making a purchase.

The new releases include the iPhone 17 starting at €719, the iPad Air M4 starting at €669, the MacBook Neo starting at €699, the MacBook Air M5 from €1,199, and the MacBook Pro with M5 Pro and M5 Max chips starting at €2,499. Additionally, updated configurations of the 14-inch MacBook Pro with the M5 chip, now with doubled storage capacity at 1TB, are also available. Let’s not forget the new Studio Display monitors starting at €1,699.

Many of these new products are readily available in Apple’s physical stores, but be aware that there is a high demand for the MacBook Neo with 512GB of storage (and Touch ID), which may already face a waiting period of up to two weeks for certain colors if ordered online. If you want to ensure that you don’t make a trip for nothing, you can choose to pick up your purchase at an Apple Store by ordering online; there are still slots available starting today across France. You can also find the week’s new releases at various retailers: all models are listed on our price comparison tool.