Apple’s App Tracking Transparency Feature Faces Legal Challenge
In March 2025, Apple was hit with a hefty fine of 150 million euros for monopolistic practices linked to its App Tracking Transparency (ATT) feature. Recently, a judge from the Paris Judicial Tribunal addressed a request to suspend Apple’s ATT. This request was submitted in September by Alliance Digitale, alongside Geste, SRI, and Udecam.
Scientists confirm: This is the most effective way to get your cat’s attention, according to new research
Elderly Couple Refuses Reserved Seats—Viral Train Standoff Sparks Fiery Debate on Courtesy
However, the request was ultimately denied. According to mind Media, the explanation was straightforward: “Since the authority responsible for penalizing anti-competitive behaviors did not observe any ongoing violations of the law at the time of its ruling (which covered the period from April 26, 2021, to July 25, 2023) and did not issue any orders to modify the ATT, the interim relief judge does not have the authority to override this decision or the appeals court that was approached to challenge the ruling.”
In response, Apple expressed their satisfaction with the court’s decision to La Tribune, stating, “We welcome the court’s decision to dismiss these baseless claims. […] This feature has been widely embraced by our users and praised by privacy advocates as well as data protection authorities worldwide, including in France. We will continue to support strong privacy protections for our users.”
Introduced with iOS 14.5 in 2021, the ATT feature requires apps that use the Identifier for Advertisers (IDFA) to obtain user permission before tracking their activities for advertising personalization. This feature has resulted in significant revenue drops for certain businesses, as the vast majority of users opt out of tracking. The fine imposed on Apple in March (which Apple appealed in July) criticized not the principle of the feature itself, but the lack of neutrality in its implementation.
Similar Posts
- Apple Watch’s ‘Carbon Neutral’ Label Banned in Germany: Could the EU Be Next?
- App Store Clash: Apple Targets External Links with New Fees in the US
- Apple’s xAI Attack: Tech Giant Seeks to Classify Case Details
- TikTok Fined €530 Million for Data Transfers to China: Europe Raises Privacy Concerns
- OpenAI Loses Landmark Copyright Case in Europe: Implications for AI Industry
Ethan Rivers focuses on Android smartphones, emerging mobile platforms, and operating systems. With a critical yet fair perspective, he evaluates devices on performance, design, and ecosystem compatibility.