Apple Event Shock: Hidden Message in the Invitation? Discover Now!

Apple recently announced the schedule for its upcoming fall event: it will be held on Tuesday, September 9, 2025, at 7 PM (Central European Time). The visuals used for Apple Events often carry specific meanings (for instance, in 2024, the visuals featured light reflections inspired by Siri’s new interface), and they sometimes offer hints about future product features (like in 2023, which included titanium powder in the colors of the iPhone 15 Pro, or in 2022, with stars alluding to the iPhone 14’s satellite features).

This year’s event graphic, titled “Awe Dropping” (or “Wow en vue” in French), employs colors typically found in thermal/infrared camera imagery. Apple explicitly references these colors in the animation description on its website, stating: “The Apple logo lights up in a gradient of blues as warmer colors emerge, blending from cool blue to intense red through yellow, from the top of the stem to the base of the logo.” The English version even mentions “thermal colors” and the color scale used in thermography.

Furthermore, Apple has included another unmistakable clue: the animation on its website reacts to mouse cursors and, more importantly, to finger touches when loaded on touchscreen devices such as iPhones or iPads. When one moves their finger across the Apple logo, the screen heats up locally, causing the colors to shift towards red.

#AppleEvent announcement is interactive! pic.twitter.com/oe4tSs9iwm

— Ben Geskin (@BenGeskin) August 26, 2025

It’s still possible that Apple might surprise us with unexpected features in the camera of the iPhone 17 Pro. Alternatively, this could hint at new color options (including a bright orange for the iPhone 17 Pro) or the integration of a cooling chamber to enhance cooling in the Pro models. However, these clues might also pertain to the Apple Watch, which measures wrist temperature and uses infrared radiation for its heart rate sensor. The new models expected in September could employ a similar technique to introduce new health features.

This year, there’s been speculation and uncertainty around a blood pressure monitor (a glucose sensor is expected much later), which Apple has reportedly been developing to detect major trends and provide a preliminary diagnosis without revealing precise diastolic and systolic pressure readings. In March, Mark Gurman reported that Apple was “still encountering issues during the testing of its long-planned blood pressure monitoring feature”, but the theme of this invitation might suggest those issues have been resolved.

Another possibility is the introduction of the AirPods Pro 3, expected in September. They are anticipated to include a heart rate sensor similar to the Powerbeats Pro 2, launched earlier in the year, and it’s conceivable that Apple might also add a thermometer to offer new sports tracking features. We’ll find out on September 9!