iPhone Gains Market Share in Struggling US Economy: Find Out How!

In the U.S. smartphone market, which saw a decline of 5.7% year-over-year, the iPhone reportedly experienced a sales increase of 1.3% in the first quarter of 2026. Consequently, its market share is expected to rise from 72% to 75%, according to data from Counterpoint. Apple’s growth has been attributed to the immense popularity of the iPhone 17 series and the delayed release of Samsung’s Galaxy S26 series, which only launched in mid-March, whereas previous models typically debuted in January or February.

Analyst Tyler Graham noted, “The high-end smartphone market in the United States is significantly concentrated compared to other markets, with Apple, Google, Samsung, and to a lesser extent, Motorola, dominating the majority of sales. When a brand postpones the launch of its flagship model, it creates an opportunity for others to fill the gap. Apple has done exactly that.”

During the ongoing memory crisis, Apple has also distinguished itself from competitors by choosing not to raise its prices. This strategy was especially evident with the iPhone 17e, which doubled its base storage capacity while maintaining the same price point. “With this strategy, Apple hopes to draw more users into its iOS ecosystem, focusing on revenue growth from services over hardware profitability in the U.S. and beyond.” Last month, Apple announced outstanding quarterly financial results, driven by strong sales of the iPhone and its services. Analysts now anticipate that Apple will sustain strong growth through to 2027.