Mac Sales Surge in Q1: Record Growth for Apple’s Computers

Mac Sees Notable Growth in Early 2026

During the first quarter of 2026, Mac experienced a 9.1% growth rate, significantly outpacing the overall PC market’s growth of just 2.5%, based on data from IDC. This surge has boosted Apple’s market share to 9.5%, up from 8.9% during the same period the previous year. Despite this increase, Apple continues to hold the fourth position globally, trailing behind tech giants Lenovo, HP, and Dell. Apple is set to announce its official financial results for the months of January, February, and March on April 30.

New Releases Make Minimal Impact on Q1 Performance

Apple has recently launched several new products, including the MacBook Neo, MacBook Air M5, and MacBook Pro M5 models, which hit the market on March 11. However, since these products were released late in the quarter, their impact on the first quarter’s statistics is minimal. Launched amid a memory crisis, the MacBook Neo has reportedly been particularly successful, while the new MacBook Air and Pro models, which feature doubled storage capacity, are becoming more competitive. Industry analysts agree that Apple is likely to continue seeing a rise in sales throughout 2026, even as the overall market might shrink. This could potentially bring Mac’s market share close to 12% by the end of the year.