Apple recently released yet another iPad advertisement, and appears to be using the same strategy in all ads for the new iPad. The advertisement shows an iPad in use against a pure white background, as in all Apple ads. As the user runs through different features such as Twitter, iBooks, and AirPlay, each feature is narrated.

Read it. Tweet it.
Be surprised. Be productive.
Make a sale. Make some lunch.
Make it movie night.
Play a game. Or an old favorite
Do it all more beautifully, with the Retina display, on iPad.

This latest ad continues to show users all of the everyday features that the iPad is capable of and how exactly it would fit into someone’s lifestyle. This is the third ad released for Apple’s new iPad with Retina Display. Ads for the iPad now join the Cupertino company’s popular Siri ads as well as a recent string of ads dedicated to the Genius Bar and Apple’s services.

Earlier this year, in February, Apple promised its iAd developers that they would increase their payouts later on in the year. This would give the developers who use the iAd service a 10% increase from the current 60% of total earnings. Apple’s decision to raise the payouts isn’t all that surprising, when considering that Apple currently pays its iOS app developers 70% of the total revenue, 30% of which Apple keeps for themselves.

Now, the iAd platform is on the same level of iOS development in terms of profit for both the developers and the Cupertino based company. During iAd’s initial launch, it gained only a small network of advertisers willing to put up with Apple’s higher than usual prices, and a number of restrictions by which they must comply. The minimum buy-in for the mobile ad platform was decreased by Apple from $1 million to $100,000 since its launch in July 2010 with iOS 4.

This new price is down from a $300,000 minimum which took effect last July. AdMob is the leading mobile ad service of choice, particularly on the Android platform, because of its abilities to support multiple platforms at once, and with its substantially higher adoption and usage than Apple’s iAd. With this increase in payouts, Apple may increase the number of developers in its iAd program, however, the company still has much improvement before the service experiences increased adoption.

{via iMore}

Apple has been experiencing heavy sales with the iPhone 4S, the company sold more than 4 million devices during the launch weekend. With the success of the iPhone 4S, Apple has been consistently releasing TV ads to get the word out about Siri personal assistant and other features.

On Thursday to follow up a number of other successful ads, Apple released two new ads, one called “Rock God”. The ad shows a teenager, one the target audience of Apple’s iOS products, using an iPhone to search a number of things from buying a guitar to searching music notes.

At the end of the ad, after playing guitar with a band, the teenager then tells Siri, “Call me Rock God” and Siri follows up with, “From now on, I’ll call you ‘Rock God’. OK?”.

Apple also released another TV ad called ‘Road Trip’ which shows a couple asking Siri for directions for a number of cities and restaurants, and driving to these locations, followed by another search on Siri.

Apple appears to be releasing ads targeting varied audiences and advertises Siri in almost all of its ads, except for the first string of ads released following the announcement of the iPhone 4S which highlighted the better 8 MP camera and Apple’s iCloud service.

Whilst there has still been no comment from either Apple or any government office on this subject, some journalists and industry insiders are already offering Apple advice .

The advice is basically to let developers choose their development tools by modifying the now notorious clause 3.3.1. Some believe this will be enough to mollify any investigators in a government probe. To me it smacks a little of desperation when the sources that this advice is coming from are analyzed more closely.

Allegedly the spark which ignited the possible investigation was indeed a complaint from Adobe about Apple’s new rules. But it has potentially been reenforced from a couple of different sectors of the tech industry.

Advertisers and agents, as well as corporations employing them, who were hoping to advertise with Apple are not enamoured with the price Apple wants to charge for blocks of advertising. Or the fact that Apple will also hold the whip hand initially at least, when it comes to producing iAds. A service which Apple will also charge a pretty penny for. And will hold a monopoly over until it makes tools for producing iAds available to advertisers and their agencies.

Furthermore mobile advertising companies like AdMob are not too happy that other parts of Apple’s Developer Contract apparently stop third party advertising services using customers information, particularly habits and location awareness, to tailor ads to their audience. That is something now reserved for iAd alone since the iPhone SDK Developer Contract update, as transmission of data from apps to third parties is now outlawed in clause 3.3.9.

All of these put together could possibly give the FTC and DOJ enough meat to get their teeth into while they weigh the possibility of a probe. But it would still be messy and complicated. As has been shown by some rather rudimentary questions that have come out of the FTC over the last day or so and been addressed to industry experts in what seems to be an information gathering exercise.

Most sage sources in the industry still think this probe won’t fly. And I tend to agree.

Are all these niggles enough to add up into a big ball of antitrust trouble for Apple? We’ll keep you posted.

Let us know in the comments if you think Apple should or should not be investigated.

Sponsored Tweet

With more than 5,300 twitter followers who are always on a look out for the latest iOS apps, sponsored tweet is a great way to advertise your app and engage people. The response to your ad campaign is instant and it is very easy to set up. Just view our listing on BuySellAds and click “Add to cart”.

Recent sponsors :

Premium Campaigns

Visit https://touchreviews.net/advertise/site-skin to learn more about site skin campaigns.

EA’s FIFA Superstars Launch campaign

EA’s Madden NFL 12 Launch campaign

Straw Hat Legacy HD

EA’s Valentines Day Sale

Recent Sponsors

Electronic Arts, Glu Mobile, Full Sail University, MailChimp, Optus, Indiagames Ltd., WindSolutions LLC, Fossil Software LLC, Vivid Apps and more.

You can also contact us through:

E-mail: advertise@touchreviews.net