Apple has updated its homepage with tweets and photos from the live iPhone 6 keynote event being held at the Flint Center in Cupertino, CA. The homepage shows a countdown to the event which is scheduled to begin at 10 AM PDT and also features a mini live blog of sorts.
Apple CEO Tim Cook’s tweet along-with first photos of the live event are now appearing in chronological order on Apple’s website. The company has truly revamped the way it is handling media and promoting the event this year. From inviting journalists from the fashion world to featuring live streaming of the event on its homepage and now posting live photos from the event before it begins. This is the new Apple PR.
Looking forward to a great day in Cupertino! Join us at 10am Pacific. #AppleLive
— Tim Cook (@tim_cook) September 9, 2014
In case you missed it, Apple will unveil two new phones at todays event. The iPhone 6 featuring 4.7 inch display and iPhone 6 plus with 5.5 inch display. It is widely believed that in addition to the event focusing on iPhone launch the company will also unveil the smart watch that the company has been working on for the past few years.
iWatch will mark the first new product category Apple is getting into since Steve Jobs. Many tech pundits had doubts about Apple’s future and often commented that the company lacks inspiration and innovation. Apple TV was touted to be the new product category that Apple will be foraying into, however it seems that it may have to wait for a bit longer.
Apple is leaving no stone unturned to create a hype around the iPhone 6 and iWatch keynote event. During a media conference Apple’s SVP of Internet Software and Services said, “later this year, we’ve got the best product pipeline that I’ve seen at Apple in my 25 years at Apple”. The day has finally arrived where we will finally get to see what Apple has in store for its customer and if it truly is the best product lineup Apple has brought to the market in 25 years.
What do you think about Apple’s marketing efforts for the iPhone 6 event? Let us know what you think in the comments below.