Acer to gain largest global market share for tablet PCs in 2-3 years, says CEO

It seems everyone wants a piece of the growing tablet market, and Acer is no different. At a press conference in New York, the technology hardware company spoke of its plans for tablet devices and the expectation that it will become the market leader in 2 to 3 years.

That’s right folks, you read that correctly.

This little tidbit came when Acer CEO Gianfranco Lanci was asked what Acer’s plans were when it came to tablets, what vendors feel is different about tablets now when compared to the past, and what their goals were.

Lanci replied:

The differences are, firstly there is no standard platform for tablet PCs; secondly the integration of platforms with content is essential, and this is the reason Acer will keep expanding our software R&D staff, and why we have announced our “alive” online content platform which will improve the user experience and increase loyalty to Acer. Because content should be localized, we will have teams responsible for providing localized content services in each country. Compared with competitors, Acer has the advantage that our annual shipments of 40-50 million PCs are large enough to attract content providers into negotiations. We hope our tablet PCs can reach a global market share of 10-20% initially, and become the market leader in 2-3 years

Lanci goes on to say that he sees Acer’s R&D department as key to achieving this goal, which is no great surprise at all.

Another point worth mentioning is that Acer sees Samsung as its main rival in the tablet arena, and not Apple. Does he know something we don’t?

Head on over to for the full transcript – it’s well worth a read.


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