In a report from 9to5Google, it was revealed that Google is looking to unveil “The Next Dimension of Google Maps”, only about a week prior to Apple’s own WWDC 2012 keynote event, where they are expected to release the details on the next version of its iOS platform.
At this invitation-only press gathering, Brian McClendon, VP of Google Maps and Google Earth, will give you a behind-the-scenes look at Google Maps and share our vision. We’ll also demo some of the newest technology and provide a sneak peek at upcoming features that will help people get where they want to go – both physically and virtually. We hope to see you there.
Apple has been reliant on Google’s Maps technology since the launch of the original iPhone in 2007. According to a number of reports over the course of several months, the Cupertino company has been working on its own map technology for quite some time and will finally be moving away from Google Maps.
Apple and Google have been competing over the mobile space for a number of years, with Apple accusing Google of stealing their ideas and calling Android fragmented, and Google stating that iOS is tightly controlled and too closed. Google’s timing to release new updates is likely in response to Apple’s transition to inhouse operations on Maps technology, and to soften the blow of such a sudden loss in the mobile space, with Apple getting Google a large percentage of its mobile users.