Late last month, T-Mobile announced that they would officially be carrying the iPhone, with the company also releasing a software update for users of unlocked iPhones, which added LTE and Visual Voicemail. Upon announcing that the company would carry the iPhone, the company also stated a release date of April 12th.

On Friday, T-Mobile released the iPhone 5 across the country, and the iPhone 4S and 4 in certain areas that support the technology. T-Mobile released the iPhone with its new “Uncarrier” plans, which start at $50/month with no contract. T-Mobile set up the plans differently than other carriers, separating the subsidized prices and included them into a 24 month payment plan.

Alongside the official launch, T-Mobile also released an ad highlighting the availability of the iPhone.

It’s the phone that’s revolutionizing phones. Make sure it’s running on the carrier that’s revolutionizing wireless. Introducing iPhone 5 on T-Mobile. With our advanced nationwide 4G network, and no more restrictive annual contracts required, only T-Mobile lets your iPhone 5 be as great as an iPhone 5.

Verizon’s CEO Lowell C. McAdam has talked of Verizon having the potential to unveil contract free plans, although it is unclear if the company will do so in the near future.

{Via MacRumors}

Apple has posted a new iPhone 5 TV ad, highlighting the new “Do Not Disturb” feature in iOS 6. The feature allows users to decide whether they want to schedule silent hours at different times of the day. The feature also allows calls from a certain group of people to come through, while rejecting calls and messages from all others.

Repeat calls from one person will come through on the second attempt despite them not being on one of the selected lists. Apple’s ad for the feature, called ‘Dream’ stars professional tennis players Serena and Venus Williams. The ad is from the point of view of the narrator who is having a dream where he is winning a ping pong match against the two sisters.

Ever had a really cool dream? I’m having one right now. I don’t want to be disturbed. And I won’t because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be… Wrong.

This is the first time that Apple has promoted an iOS 6 feature, other than Siri, with celebrities. Apple’s iOS 6 has been plagued with issues since its release, mainly with Siri and the company’s new Maps application, which also led to the ousting of iOS chief Scott Forstall. In a strange twist, ‘Dream’ was posted on the same day ‘Do Not Disturb’ failed to turn off for thousands of users. It is unclear whether this glitch was because of the New Year and when it will return to normal.

Even so, Apple is beginning to focus on some of the other features in iOS 6 as it works to fix Maps, Siri and other bugs that are affecting the latest version of the software.

{Via MacRumors}

With Apple beginning to ship iPods in high volume this week, the Cupertino company aired their first television ads for the updated iPod lineup. The ad called, “Bounce” was originally shown during the media event in September where Apple unveiled the iPhone 5, 5th gen iPod touch (5G) with a taller screen and Lightning connector, and iPod nano with a larger 2.5 inch multi-touch screen and home button.

The ad shows off all of the new iPods in rapid succession, with the iPod touch bouncing along to music, which then “bounces” into two iPod nanos, followed by the iPod shuffle and so on.
Apple’s colorful and upbeat ad for the iPods captures the vision that the company has for the popular music players, to be fun, useful, and colorful.

Apple will likely create and air more ads as the Fall ends and the holiday season begins as it is crucial for Apple’s sales at that time.

Will you buy an iPod after seeing this ad? Which one are you planning to buy?

Following the launch of the iPhone 5, Apple is now airing a series of television ads promoting their latest product. Apple began airing the iPhone 5 TV ads late Friday on national networks in the US, and focused on numerous features in iOS 6 and the hardware of the iPhone 5.

One of the ads, called “Thumb” focused on how the iPhone 5 is the perfect size for the user’s thumb, while another called “Cheese” highlighted the new Panorama feature in iOS 6. A third ad called “Physics” focused on the larger 4 inch screen of the iPhone 5. Apple even aired an ad for the new EarPods called “Ears”, showing off how the new headphones have a one size fits all ear shaped design.

All four of the new ads are voiced by actor Jeff Daniels, known for his role as Will McAvoy on HBO’s Newsroom. The ads appear to take on a humorous and humanistic approach, and focuses solely on the actual usage of the device rather than the technical specifications of the device. The ads also do not target any specific demographic, depicting the iPhone 5 as an all inclusive device. This is common in Apple’s ads and the Cupertino company seems to be continuing this approach in marketing its products.

The four TV ads can be viewed below:

Thumb

Cheese

Physics

Ears

What do you think? Are you going to buy an iPhone 5 after watching these ads?

The television ad is very simple and begins with a person using the iPad 3. A narrator then goes on to say the following:

Send a note. Stay informed.

Catch a show. Make your point.

Make a memory. Make a masterpiece.

Read something. Watch something. And learn something.

Do it all more beautifully, with the Retina display, on iPad.

Apple is continuously promoting the new iPad  3 and the fact that it carries a retina display, however, is doing so in a very subtle way by not speaking about it directly. This is only the second ad that Apple has created for the new iPad, the first being an ad introduced in March called “This Good”.

During Apple’s annual WWDC2012 conference, the company introduced the next generation of MacBook Pro. The new MacBook Pro features a retina display, the same type of screen currently found in the iPhone and the new iPad 3 as well as a new thinner design, faster processors and more hard drive space.

Apple recently released a television commercial called “Every Dimension” highlighting the design and screen of the Retina MacBook Pro. The ad shows a Retina MacBook Pro and fast forwards through a series of apps being used on the notebook. The ad then ends with a single line that reads:

The radical new MacBook Pro with Retina display. Innovation in every dimension.

Apple appears to have adopted a similar design for the commercial from the MacBook Air ad after its most recent redesign. The ad uses an all black background and centers the MacBook directly in the middle, and ends with a simple line that describes the product.

The ad aired on a number of channels in the United States, including the NBA Finals which is clearly Apple’s strategy for reaching a wide range of customers. The Retina MacBook Pro is currently available in the Apple Online Store and has a ship time of 3-4 weeks.

For those that want to abuse it, we can knock them off,” [Sprint CEO Dan] Hesse said at an investor conference Thursday. He said Sprint pares back data use for about 1% of users, a practice known as throttling.

[…]

“You’d be shocked how much data you use in a month,” Sprint asks in a recent television advertisement. “What happens if you go over? With Sprint, you don’t have to worry; only Sprint offers truly unlimited data.

In a Sprint ad, with AT&T and T-Mobile, Sprint points out that T-Mobile throttles its users, not carrying out what they promised. It seems now that Sprint has come to the realization that they must cut back in order to prevent a meltdown of their networks.

Hesse later clarified his statement, pointing out that users who roam on partner networks, such as Verizon with their Sprint iPhone and use more than 300 MB will be throttled.

However, it is interesting to note that most buildings and offices in major cities such as New York City and Los Angeles, often prevent the Sprint network from operating on the iPhone properly. In that case, many users are limited to partner networks and will have used well over 300MB on their iPhone over the course of a billing period.

The ad dubbed, Covers, is now airing on multiple channels across the US, only hours after the release of the animated book, The Yellow Submarine as an exclusive on Apple’s iBookstore.

Apple is promoting the book, which highlights and celebrates the musical career of The Beatles. This ad also comes only days after the anniversary of the death of John Lennon, one of the lead singers in The Beatles.

The ad shows off many of different album covers from The Beatles in an animated fashion and ends with the line “The Beatles on iTunes”. The Beatles was one of the most popular bands in the early 80’s and a favorite of late Apple CEO and Chairman, Steve Jobs.

For some it’s a lifelong passion [shows basketball plays]. For others, it’s something discovered yesterday [shows music mixer]. We all have things that speak to us [shows 3D car model]. They drive us to get up early [shows landscape painting]. And stay up late [shows iMovie]. Getting lost in the things we love has never felt quite like this [shows dinosaur animation].

Apple has taken a very personal approach with their iPhone and iPad commercials in recent months, appealing more to the simplicity and real time use rather than the technical side of the product. The iPad 2 has seen great success in the year 2011, as Steve Jobs predicted and continues to rack up sales with its phenomenal string of advertisements.

Apple will likely release 2-3 more ads as December approaches in order to rack up holiday sales and make sure that the iPad 2 and iPhone 4S reach above and beyond last quarter’s sales figures.

Will you be picking up an iPad 2 this holiday season? How effective do you think these ads are?

Are you curious about new ideas? Do you want to learn a new language or just a new word? Maybe you want to know more about anatomy or astronomy. You could master something new or uncover a hidden talent. There’s never been a better time to learn.

We’ve been covering the iPad 2 advertisements released in the past and have pointed out the difference in Apple’s ads and competitors TV ads. Tablet manufacturers like Samsung and Motorola have been focusing on technical specifications or the feature set however, what most users want to understand is how a tablet computer could help them. Apple seems to understand this very well and their advertisements continue to focus on how a user could use the device.

iPad 2 has proved to be very successful product launch for the company and the tablet computer continues to hold majority of the market share in spite of the competition from Android tablets.

Check out the ad below and let us know what you think.

Apple recently posted a new iPad 2 TV ad “We’ll Always” that follows the same theme as in previous advertisements. Just like the ad titled “Now” and “If You Asked” the advert doesn’t highlight any hardware features but, focuses on user experience.

We’ll never stop sharing our memories or getting lost in a good book. We’ll always cook dinner and cheer for our favorite team. We’ll still go to meetings, make home movies, and learn new things. But how we do all this will never be the same.

Apple’s TV ads are very different from its competitors who have been heavily marketing hardware features like cameras, flash support and the processor speed. iPad 2 has been leading the way in the tablet market and if we consider the sales figures then it seems that the iPad continues to be the number one choice for customers worldwide.

Samsung, HP, Motorola and BlackBerry all have tablets available in the market but have found it hard to see the success Apple has had with the iPad.

Considering the fact that tablet computers have become successful after the release of iPad, Apple’s strategy to highlight all the things you can do with an iPad conveys just the right message to potential customers.

Apps mentioned in the ad include: iBooks, The Photo Cookbook, MLB, Fuze Meeting HD, iMovie and Alphabet Fun.

Check out the ad below and let us know what you think.

Apple recently posted a new iPad 2 TV ad called “Now” that continues to emphasize on the user ‘experience’ rather than tech specs. We’ve reported on previous ads aired by Apple and even the new ad follows the same theme.

The ad showcases how iPad users use their device to read newspapers, magazines, watch movies and even video call using FaceTime. It further goes on to mention the use of iPads in classroom, reading eBooks and using apps.

Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.

Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.

Because now, there’s this.

It’s interesting to note that Apple’s competitors have been advertising their tablets primarily by highlighting the technical specifications and the support for flash. However, the Cupertino based company’s advertisements have been increasingly focussing on the user experience and how people can actually use the tablet in their every day lives.

Apple’s strategy is clearly winning if we consider the sales figures for tablet computers. What do you think about the new TV ad? Let us know in the comments section below.

This ad just like all other Apple product advertisements focuses on user experience as opposed to focussing on hardware specifications. iPad competitors are trying their best to come up with the best CPU, more RAM and better cameras but they seem to have forgotten that it’s not just about offering better specs but offering a great user experience too. And this is where most tablets have failed to compete with Apple’s iPad.

iPad 2 is truly the best tablet available in the market at this moment. All other tablets available up-till now haven’t been able to sell as many iPads as Apple which clearly shows that end users continue to vote for Apple with their wallets.

The tablet market is in it’s early stage of evolution where every year we’ll see this product maturing further. Apple has certainly taken the lead and will continue to play an important role in defining this product category.

Checkout the latest ad below and let us know what you think about the iPad 2.