HBO has made a move into yet another one of Apple’s products, allowing customers of its HBO GO streaming service to stream shows and movies on their Apple TV devices. On Tuesday, during the AllThingsD Dive Into Media Conference, Eric Kessler of HBO announced that the company will be adding support for its users to stream to their Apple TV devices via AirPlay.

Our longterm goal for Go is to be on all devices all platforms. HBO Go is HBO’s streaming service that allows subscribers to watch HBO content on PCs, tablets, and consoles.

With this new addition, HBO would only allow streaming of video from the HBO GO app as there is currently no available app for the Apple TV. Other streaming services such as Watchever, Netflix and Hulu Plus already have applications for the Apple TV, which allows users to browse directly through the device instead of channeling it through a MacBook or iOS device.

Despite the fact that Apple currently does not have an HBO app for the Apple TV, the two companies are reportedly working together to create a native HBO GO application for the Apple TV. The Apple TV only supports streaming content at this point, with Apple consistently adding new services in the US and abroad.

With rumors that Apple is looking to introduce a television set, it is very likely that the company will continue to add more content and perhaps even its own App Store for games, TV shows, and movies.

{Via MacRumors}

According to The Next Web, Apple has added yet another service to its Apple TV device, a movie streaming and TV service called Watchever. Watchever is a Hulu Plus type streaming service that requires a subscription and allows users to log into the application on their Apple TV and stream movies and TV shows on their HD televisions. The service costs €8.99 a month and carries both international and local television series and movies.

Key features include the ability to choose between a German dubbed version of international movies, or the original. There is also a personal recommendation algorithm à la Netflix.

Apple has also updated its second and third generation Apple TV support page which shows all of the services currently available for use on the device. Watchever is the latest addition and mentions Germany on the bottom to note that it is only available in that country. Watchever announced during its launch that it would be compatible with the Apple TV and has now officially released it.

With more services being added to the Apple TV, the Cupertino company is continuously building relationships with different companies that may also hash out deals if Apple was to release a television set in the near future.

{Via MacRumors}

Netflix recently updated their iOS app for iOS 6 and the new 4-inch widescreen display on the iPhone 5. According to the details in the App Store release notes, the update also improves the browsing, searching and watching experience.

The last time the Netflix iOS app received a major update was following the release of the new iPad, when the company updated it to support the Retina Display. The support for the widescreen display on the iPhone allows users to watch movies and TV shows in their native aspect ratio and runs the videos full screen, instead of letterboxed as it has been since the release of the iPhone 5.

More and more apps are being upgraded to support the iPhone 5 and iOS 6, many of which are placed under the “Amazing Apps on iPhone 5” section of the App Store. Netflix will likely be added to the section and is now available for users to download in the App Store. The app is available for free but requires a Netflix account for use.

{Via MacRumors — Image Credit: Mashable}

Early Wednesday, Amazon released an iPad app for its Instant Video service, Amazon Prime Instant Video. The service allows subscribers to rent and buy movies and television shows for offline viewing and competes with other major streaming giants such as Netflix. Amazon’s streaming also gives users the option to stream Prime Instant Video titles when connected to the internet.

Currently, other services such as Netflix only allow users to stream on the internet and do not provide an offline option. Now, these services will be available on the iPad, allowing Amazon to not only keep many of the customers they have but lure in new customers with the offerings on Apple’s popular tablet. With content on Amazon’s Prime Instant Video now available on iPad, users can stop streaming on one device, and resume on numerous others such as TV’s, a Mac or PC, and Amazon’s own Kindle Fire.

With Amazon Instant Video, you can:

– Stream thousands of titles available from Prime Instant Video at no additional cost with a Prime membership, or watch over 120,000 videos available from the Amazon Instant Video store
– Download purchased and rented videos from Your Video Library
– Shop over 120,000 videos available from the Amazon Instant Video store by visiting Amazon
– Add videos to your Watchlist from a PC, Mac, or Kindle Fire for later viewing on your iPad
– Subscribe to a TV Season Pass by visiting Amazon and episodes will automatically be available on your iPad the day after they air
– Start watching on your iPad, and resume watching right where you left off on a Kindle Fire, PS3, PC, Mac, or hundreds of models of connected TVs and Blu-ray players with Amazon Whispersync.

With this new service, it seems that Amazon is trying to get a leg up on Netflix and build a similar service but is using its Kindle Fire device to grab market share. Amazon Prime is available for $79 a year and also offers its customers free two day shipping and discounted overnight shipping.

Overall, this comes out to be a much cheaper and more convenient option when considering Netflix’s $7 a month charge which adds up to be more money and does not offer discounts on other products.

Amazon Instant Video is currently free {Direct Link} in the App Store and requires a subscription for log in.

{via MacRumors}

Apple Inc. (AAPL) has long been selling movies and television shows on its iTunes Store. Now, according to a Reuters report, the company is reportedly planning to bring EPIX movie streaming to the Apple TV, and likely the new rumored Apple television set. AAPL has been rumored to be in talks at this point, with no specific dates as to when the service will be available, if it ever does happen.

One of the sources told Reuters that any discussions would apply to its set-top box and also to upcoming devices that stream content. Apple is widely expected to unveil a full-fledged TV product later this year or in early 2013 to drive its next phase of growth and potentially revolutionize the industry.

Sources for the Reuters report suggest that negotiations between Apple and EPIX are still developing and that no deal should be expected in the near future. Bringing EPIX content to Apple TV and future Apple devices would allow the Cupertino company to develop and sell exclusive content, not available on a number of other devices.

Apple may also be waiting out a contract between EPIX and Netflix, which doesn’t end until later this September. Once this contract has ended, Apple will likely go ahead and secure a deal with EPIX.

{via MacRumors}

With Apple’s New iPad 3 sporting a Retina Display and most developers updating their apps to accommodate the higher resolution screen, it was only a matter of time before major apps such as the Netflix app and Apple’s own apps got the upgrade to Retina Display quality.

Apple has approved the update for the Netflix application which will now utilize the new display in all of its menus, its app icon, and many other small parts of the app. Netflix also promised via their Twitter account that they will also be including HD streaming very soon.

The @Netflix iPad App now has high resolution icons and images, enhancing Netflix on the new iPad, HD video to follow later. Enjoy!

Alongside the Netflix application, Apple’s iTunes Movie Trailers app was also updated, bringing full Retina quality to the HD movie trailers in the app. Apple’s movie trailer service was strictly limited to iTunes, but Apple released an app to bring movie trailers to the iOS platform. Apple’s iTunes Movie Trailer works on both Wi-Fi and LTE, however, users on a limited data plan could find themselves running out of data rather fast if used for long duration.

Netflix announced its iOS application during an Apple event in early 2010, with CEO Reed Hastings taking the stage with late Apple CEO Steve Jobs to introduce the long awaited iPhone, iPad, and iPod touch application. On Wednesday, Netflix introduced the biggest update since the introduction of the app last year, fixing up multiple bugs, reorganizing much of the UI and incorporating better support for the new streaming services in multiple Latin American countries.

The app is now download as Version 2.0 and completes an earlier promise from Netflix that they would update the UI for the iPad after they updated on numerous Android tablets. The new UI now displays twice as many movies and TV shows as with the old interface. This simplifies the amount of scrolling and searching for users, who can now discover new content to add to their Instant Queues.

New in Netflix v 2.0

1. Netflix now available in Latin America for iPhone and iPad
2. New iPad UI for all regions – US, Canada, Latin America – requires upgrade to iOS 5
3. Addressed stability issues
4. For support questions please contact us at mobilesupport@netflix.com

Netflix for iOS also introduced its services in Latin America after Apple announced that they would be bringing their iTunes Store there for the first time. With Apple’s transition, Netflix introduced its services for the same price, likely adding many more subscribers to their already hefty list.

Netflix is a free application in the Apple App Store, but requires a $8 a month subscription in order to view TV Shows, movies and other media available for streaming through the application.

{via MacRumors}

Netflix announced a new version of their app for Android tablets on Tuesday to coincide with the release of the new Kindle Fire and NOOK tablets. The updated design is better suited to the touch-based interface of tablets and allows users to swipe to browse titles.

The changes in the design also display more titles on the screen at a time, while also providing larger images of the artwork. It is intended to make browsing titles much easier and more enjoyable on a tablet device.

Neil Hunt, chief product officer at Netflix had this to say about the announcement:

We’re happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch.

While the Android app is currently available as a free download from the Android Market, it will be a few weeks before it is available for the iPad. Regardless of the platform, users will need a Netflix subscription for instant streaming to use these apps.

iOS developers have begun updating their applications for iOS 5. Apple is now approving applications that utilize features of the current iOS 5 beta and incorporate it into their applications. One of the first applications to receive iOS 5 compatibility was the Netflix for iPhone application. Netflix released a minor bug fix for 4.3.4 and iOS 5 simultaneously.

These new updates will allow developers to lay down the framework for iOS 5 once it is released and gives them a head start to work out any bugs associated with iOS 5 in their applications. Developers are able to do this by using the latest beta of the forthcoming software update.

Developers using iOS 5 beta for app updates is going to reflect positively during the final release of iOS 5, making it easier for developers to tone their apps and for users who will have to deal with a lot less bugs and crashes. With the groundwork laid from betas, developers will also be able to include support for other features such as Notification Center, OS wide Twitter Integration, and Newsstand.

{via AppleInsider}

The web is abuzz this week about Apple planning a subscription based video streaming service to take on Netflix and Amazon. With that information already put, Jeffries analyst Peter Misek revealed today that Apple has already laid plans and set deals for such a service as well as iTunes Replay.

As part of Apple’s roll-out of cloud video services (and eventually an iTV), we believe Apple has unannounced deals with all/most of the studios/TV networks that are similar to the subscription streaming deal between Amazon and CBS.

On Monday, Apple released an iCloud beta, allowing users to re-download TV Shows and movies as well as stream them directly from the cloud using Apple TV. Redownloading is set to launch through iTunes Replay. Apple already has the groundwork laid out for a service similar to Netflix with the iTunes framework. With rumors swirling that Apple is planning to release an HDTV , and that they have already worked out deals, it is almost likely that Apple is planning something big.

Apple has not revealed any products or services as of yet but will likely do so in the sense that the market had yet to be dominated. Apple’s iTunes is popular enough to attract its existing customer base.

Would you subscribe to a video streaming service from Apple? Sound off in the comments below!

Netflix released an update today addressing some issues with their iOS application. Netflix addressed the issue with iOS 4.3.4 for iPhone, iPad, and iPod touch (and iOS 4.2.9 for Verizon iPhone) and even took it a step further by releasing an update for iOS 5.

iOS 5 is currently still in it’s beta phase and is only available to registered developers. Developers who have been having issues with their Netflix application should download the update in order to resolve issues associated with bugs in the app.

This is one of the first apps to release updates for a software release which is sill in beta and may set the stage for other major apps to adopt this idea. Developers currently running iOS 5 beta 4 reported that they had to update the application, and then reinstall it in order for the patch to go into effect. This seems like a reasonable update and any developers looking to keep using Apple’s iOS 5 and Netflix together should download the latest update.

iOS 5 is expected to be available later this fall and could coincide with the release of iPhone 5.

{via TiPb}

Existing PlayOn Premium subscribers will have the ability to download the update and begin streaming videos to their iPhone and iPod touch right away. Customers new to the PlayOn experience can try the service free for 14 days, after which a subscription will be required for only $39.99 for the first year and $19.99 for each year thereafter. PlayOn Basic customers will be required to upgrade to Premium to take advantage of the new feature.

“PlayOn has established itself as the easiest way to consume online video on your home television screen in an affordable way, and now we’re ready to bring that same level of access to consumers on the go,” said Jeff Lawrence, CEO of MediaMall Technologies. “With this new update for iPhone and iPod touch, we are happy to offer a significant amount of additional value for PlayOn Premium customers.”

To try PlayOn absolutely free for 14 days, visit: http://www.PlayOn.tv

For more information about how to access PlayOn using your iPhone and iPod touch, visit: http://www.playon.tv/mobile/iphone

About MediaMall Technologies

MediaMall Technologies was founded in 2003 to make it simple, affordable and fun to enjoy your favorite movies, TV shows and videos from the Internet on your TV. Its PlayOn software runs on Windows PCs and wirelessly streams Internet content to networked Wii, Xbox 360 and PlayStation 3 gaming consoles, and any number of DLNA-compliant devices including the iPhone and iPod touch. MediaMall operates with offices in New York, Seattle and Copenhagen and can be found online atwww.PlayOn.tv.