Apple Inc. (NASDAQ:AAPL) has hired Todd Teresi, an executive from Adobe to run their iAd program which launched over a year ago. Since then, the iAd program has disappeared from the forefront of Apple’s iOS software. During its launch, iAd was included in almost all third party applications in the App Store. Bloomberg’s Adam Satariano reported that AAPL hired Teresi … Read More
Apple iAd Global Roll-out [JCPenney Ad]
Apple’s iAd has been a little slow at filling the available inventory and has been criticized for long production process. Mobile advertising is a new platform for Apple and they want to have complete control and offer the most interactive experience. Participating brands and developers who have integrated iAd into their apps have reported that Apple’s iAd has been successful in engaging the audience … Read More
US regulators considering investigation into Apple’s mobile advertising policy
Earlier today we reported that Apple (NASDAQ:AAPL) had amended its iPhone Developer Agreement, specifically clause 3.3.9 related to advertising networks. The amendment was written in such a way that it allowed Steve Jobs to make good on a promise he made at D8 to open up the SDK for third parties to collect data for services such as advertising. But at the … Read More
Apple relaxes iPhone Advertising Restrictions. Locks AdMob out
At D8 last week Steve Jobs offered a rather weak argument for why Apple had changed clause 3.3.9 in its iPhone Developer Agreement. The changes appeared to ban third parties from collecting analytical data from apps running on customer’s iPhones. And, if you remember, caused some consternation when first reported, shortly after the iPhone OS 4.0 Preview event. Steve’s explanation … Read More
70% of Apple iPhone App developers heading to Android: AdMob
Admob have carried out a survey of their developers. Not sure when this actually was, because I didn’t get asked, but anyway. What we need to remember with this survey is that Google are in the process of buying AdMob. And that Google are the developers of the Android mobile phone OS. I am not saying I don’t believe their … Read More