The new TV ads highlight iOS 8 continuity feature and Apple’s A8 chip that enhances gaming on the new phones. In “Reservations” the ad shows how users can use any iOS 8 device to make a call. iPad and Macs connect to the iPhone over bluetooth and function as a speakerphone for the iPhone giving users the freedom to accept and reject calls from any Apple device that offers the continuity feature.

The ad titled “Gamers” shows off the graphics capabilities of the iPhone 6 and iPhone 6 plus. The ad feature the game Vainglory by Super Evil Megacorp that takes advantage of the high performance the new chip and Metal API offers.

iPhone 6 and iPhone 6 plus have proved to be the biggest launch success for Apple and the company is still catching up with the demand worldwide. The bugger screen phone has been more successful in the Asian market when compared to the US and the UK.

While Apple continues to advertise the features of its new phones its competitors Samsung and Microsoft are focusing on comparing their offering with Apple’s latest devices.

What do you think about the new TV ads from Apple? Do you like the new ads? Let us know your thoughts in the comments below.

After Sprint, the third major carrier in the United States began to offer the iPhone 4S this past October, competition between the other carriers increased. While Apple divided its own iPhone ads between the three carriers, AT&T, Verizon, and Sprint, each company began to release its own ad campaigns to compete. Verizon claimed that their network was the most reliable, AT&T claimed the fastest network and Sprint advertised its unlimited data plans.

Sprint is now looking to attract new customers by offering $100 off the price of a new iPhone 4S if the user switches over from another carrier and trades in their old iPhone. This new promotion is perfect for iPhone 4 users on another network looking to upgrade to the new 4S, for the same price of the 4 at $100. Any iPhone user whose phone is not eligible for the full trade-in value of $100 will receive the money by other means, such as an online credit, which can be put towards the bill or another product online.

The guidelines of the program mention that the new iPhone must be activated by the 3rd of July and trade-ins have to be completed by the 14th of August. The program is available in all Sprint stores where users can open a new two year contract or can be done online where users can reserve an iPhone.

{via TheNextWeb}

Apple recently aired two new ads on television that toted the same, “If you don’t have an iPhone” tag line and showed some of the features of the iPhone. No new features were highlighted, however, Apple did go further into detail on some features introduced in iOS 4. The first ad, highlighted the features of Airplay and how photos and videos can be streamed onto a HDTV directly from the device.

The second advertisement released by Apple, featured FaceTime and briefly showed all of the different devices that currently run FaceTime.

The “If you don’t have an iPhone” ad campaign started in late March and continued into Summer 2011. However, this time, the ads end with “just one more thing that makes an iPhone an iPhone.”

Apple introduces new tag lines in a series of advertisements and usually releases ads in installments of two. Apple will likely change the ad campaign once again, following the release of iOS 5, which is pegged for a September release, alongside a rumoured iPad 3 or iPad HD.

{via MacRumors}

The report added that “some are weeks — perhaps months — away from having an iAd in the system.” It indicated “an agency exec with several iAds in the works,” as stating, “most advertisers won’t be there on July 1; there just isn’t enough time,” an issue Apple can partly be blamed for.

The report stated that Apple is taking care of “all the technical production of iAds, and telling agencies it will take six to eight weeks to produce an ad after the creative is produced.”

Apple selected July 1st for iAds release date, and “doesn’t necessarily coincide with the objectives of the marketers themselves,” the report said. Apple is telling marketers that the iPad won’t be on the iAd platform until November.

At WWDC earlier this month, Steve Jobs announced that a special build of iOS 4 would be released for iPad users later in the year, bringing support for iAd, as well as features ranging from multitasking and related background services to Home page Folders and a variety of new developer APIs.

Whilst there has still been no comment from either Apple or any government office on this subject, some journalists and industry insiders are already offering Apple advice .

The advice is basically to let developers choose their development tools by modifying the now notorious clause 3.3.1. Some believe this will be enough to mollify any investigators in a government probe. To me it smacks a little of desperation when the sources that this advice is coming from are analyzed more closely.

Allegedly the spark which ignited the possible investigation was indeed a complaint from Adobe about Apple’s new rules. But it has potentially been reenforced from a couple of different sectors of the tech industry.

Advertisers and agents, as well as corporations employing them, who were hoping to advertise with Apple are not enamoured with the price Apple wants to charge for blocks of advertising. Or the fact that Apple will also hold the whip hand initially at least, when it comes to producing iAds. A service which Apple will also charge a pretty penny for. And will hold a monopoly over until it makes tools for producing iAds available to advertisers and their agencies.

Furthermore mobile advertising companies like AdMob are not too happy that other parts of Apple’s Developer Contract apparently stop third party advertising services using customers information, particularly habits and location awareness, to tailor ads to their audience. That is something now reserved for iAd alone since the iPhone SDK Developer Contract update, as transmission of data from apps to third parties is now outlawed in clause 3.3.9.

All of these put together could possibly give the FTC and DOJ enough meat to get their teeth into while they weigh the possibility of a probe. But it would still be messy and complicated. As has been shown by some rather rudimentary questions that have come out of the FTC over the last day or so and been addressed to industry experts in what seems to be an information gathering exercise.

Most sage sources in the industry still think this probe won’t fly. And I tend to agree.

Are all these niggles enough to add up into a big ball of antitrust trouble for Apple? We’ll keep you posted.

Let us know in the comments if you think Apple should or should not be investigated.

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