The ad begins with showing a classroom with “Make a film with iPad” written on a blackboard and then goes on to show students preparing and shooting their video projects. Apple’s latest ad features voiceover by Martin Scorsese. Mr. Scorsese is regarded as one of the most significant and influential filmmakers in cinema history.

“Make a film with iPad” features excerpts from Martin Scorsese’s commencement speech to the NYU Tisch School of the Arts Class of 2014.

In addition to posting the new tv ad Apple has also posted videos of students of Los Angeles County High School, featured in the ad, sharing their inspiration and concept behind their video project.

As a disclosure Apple shared that the company provided iPads to the students for the purpose of creating their movies. The students used the iPad to write, produce, shoot, score, and edit their films.

The ad also highlights the apps and accessories the students used during the making of the video. The apps shown in the video include: Final Draft Writer, FiLMiC Pro, GarageBand, and VideoGrade. The students also used the Apogee MiC (available from Apple’s online store) to record high-fidelity dialogues.

Apple’s iOS tv ads have almost always focused on what you can accomplish with the devices rather than talking about the hardware specifications. This contrasts with its competitors ad campaigns that boast about camera megapixels, RAM and processors.

What do you think about Apple’s new iPad tv ad? Let us know what you think in the comments below.

The ad showcases the entire process that goes into creating music, from writing the lyrics, making beats, remixing to filming the performance entirely on an iPad Air 2. Elliphant’s song “All or Nothing” was remixed specifically for this advertisement and it is estimated that Apple spent somewhere around $2 million for this.

In this ad we can see the recording artist using Pages to write lyrics and then GarageBand and Apogee Mic to record bits and pieces of audio. Then Riton, the producer makes beats using iMPC Pro and NanoStudio. DJ The Gaslamp Killer used Serato Remote to remix the song live while roaming the stage. The performance was filmed by  Director So Me using a specialized lens and handheld mount with the Manual Camera app.

In order to showcase iPad’s capabilities Apple has once again chosen to show real tasks done entirely on an iPad. Instead of highlighting hardware features or camera specifications the company continues to showcase apps from the App Store to show what you can do with the device.

The ad was debuted ahead of 57th annual Grammy Awards telecast. It is also believed that Apple CEO Tim Cook and SVP of Internet Software and Services Eddy Cue were the focus of attention at a Grammy party held by record producer Clive Davis.

Apple acquired Beats Music for $3 billion, the biggest acquisition in the history of Apple. The company has been reportedly working on integrating Beats music with OS X and iOS.

Watch the new tv ad below and let us know what you think.

Following the public release of iOS 6 on Wednesday, Apple also updated its suite of iOS iLife applications, including iMovie, GarageBand and iPhoto for iPhone 5. iPhoto version 1.1 is the biggest of all of the updates, and has been updated to support the new fourth generation iPod touch as well as the new iPhone 5.

These apps have been optimised to run on the taller screen of iPhone 5, utilising the extra pixels to allow easy editing in iMovie in landscape mode or seeing more of the instruments in GarageBand. The number a third-party developers have already pushed updates to their apps to run on the new iPhone 5 including Twitter, Facebook, Flipboard and many more.

iPhoto {App Store}

– Added support for iPod touch (4th generation and later)
– Coaching tips have been added to the Help system on the iPhone and iPod touch
– Effects now include six new Apple-designed ink effects such as Chalk and Palette Knife
– Images up to 36.5 megapixels are now supported*
– Full resolution photos can now be imported via iTunes File Sharing
– Tag albums can be created by adding custom tags to photos
– “Updating Library” alert appears less frequently
– Multiple photos can now be saved to the Camera Roll at one time
– Cropping presets now use detected faces to determine composition
– Tilt-shift and gradient effects can now be rotated

GarageBand was updated to version 1.3, now allowing users to create their own ringtones as well as import music from the iOS device itself.

– Create custom ringtones and alerts for your iPhone, iPad, or iPod touch
– Import songs from the Music library on your iOS device
– Play or record with GarageBand in the background while using other apps
– Addresses a number of minor issues related to overall performance and stability

iMovie was updated to version 1.4 with the ability to upload 1080p HD resolution for sharing to YouTube, Facebook, and Vimeo.

– Three new trailers — Adrenaline, Coming of Age, and Teen
– Add photos to any trailer and have them automatically animate with the Ken Burns effect
– On iPad, open the Precision Editor to create split audio edits
– Play clips in the Video Browser before adding them to your project
– Create a slideshow by sharing photos from iPhoto for iOS
– Tap the help icon to display Coaching tips
– 1080p HD upload resolution is now available for sharing to YouTube, Facebook, Vimeo, and CNN iReport
– Audio recordings captured in a project now appear in the Audio Browser for easy access

With these new updates, Apple has made the iLife apps for iPhone, iPod touch and iPad much more powerful, bringing them closer to desktop class applications. With iOS 6, the apps run much faster and are more integrated than before.

Apple often airs ads for its products during major award shows and sports events, and continued the tradition during the London 2012 Olympic Games opening ceremony by airing a series of 3 ads. However, these ads were not for the popular iPhone 4S, or the Siri personal assistant, but for Apple’s Genius Bar services.

The first ad, “Mayday” shows an Apple Genius aboard a plane, wearing his classic blue shirt when he gets approached by a frantic flight attendant who tells him that a passenger needs help editing an iMovie project. The Genius rushes over and helps the passenger in time for landing, and then runs over to another passenger who has trouble editing a keynote.

Following the release of “Mayday”, which aired at the beginning of the ceremony, Apple went ahead and aired “Labor Day”. In this ad, the Genius’ neighbor knocks on his door late at night to tell him that his wife has gone into labor, but veers off topic and begins to discuss iPhoto projects, Letterpress cards, and photo books. The Genius quickly describes some of the features of iPhoto and then says, “And we can talk about all of that, on the way to the hospital”.

At the end of the Olympic Game opening, Apple aired the third Genius Bar ad, called “Basically”. The ad showed the same Genius in the two previous ads standing at a food cart, when he is approached by a man who claims to have “basically” purchased a Mac.

The Genius begins to question the man and asks if his new “Mac” has iPhoto, iMovie, or Garageband and comes to realization that the computer he purchased was fake. Like all of the other Genius ads, Apple highlights some of the great features and applications only found on the Mac and ends the ad with the classic Apple logo, with the word “Mac” next to it.

These latest string of ads are very different than anything Apple has ever aired before, and does not focus on any specific feature. The ad instead focuses on the knowledge of the Mac and Apple services by Genius Bar employees.

{via Apple}

Over the past year, Apple added a number of new applications to its App Store and ported over some of its existing Mac applications over to the iOS platform, such as iPhoto, GarageBand, and iMovie. Late Tuesday, Apple posted updates for all of the following apps: iPhoto, GarageBand, iMovie, and Cards.

iPhoto received a minor update for bug fixes and enhancements, as well as a minor UI tweak, adding a button to allow users to send out journals uploaded to iCloud. This would allow users to share the journal with one click. Cards, a rather simple Apple app, allows users to amake and send physical cards, straight from the app and integrates into Apple’s iOS ecosystem with the use of iTunes gift cards and such.

Any noticeable changes for the Cards app is currently unknown. iMovie received a minor fix allowing users to add their own personal movie soundtracks to a project, as well as minor stability improvements. GarageBand received the most stability improvements, fixing a bug that crashed the app when users tried to upload songs to iCloud or attempted to connect to SoundCloud.

These stability and UI improvements will likely continue over the course of several months, and as iPad and iPhone generations pass, until the mobile app operates very similar to that of the desktop.

{via CNET}

Alongside the new iPad, Apple also announced the availability of iPhoto for iPad, an app that was only available to Mac users in the past. Apple has updated all of their apps to take advantage of the new Retina Display in the new iPad, and also released updates to iMovie and GarageBand.

With iPhoto, Apple will now be offering a solution for photo organization on the iPad and editing of those photos. iPhoto for iPad offers a number of photo editing features including auto-enhancements such as straightening photos and fixing contrast. Brush palettes are also included with editing tools, ranging from red-eye removal, lighten, sharpen, soften, and darken. Images of up to 19 megapixels can be edited or viewed on iPhoto.

iPhoto, Apple’s popular photography app, has been completely reimagined for iOS to take full advantage of the Retina display and intuitive Multi-Touch gestures on iPad and iPhone. Simple gestures can be used to select and compare photos side by side and flag your best shots. iPhoto gives you full control over color, exposure and contrast, and you simply touch the parts of the image you want to change. You can enhance pictures by adding beautiful Apple-designed effects with just a tap, or apply adjustments exactly where you want them with fingertip brushes. In addition to posting photos to Facebook, Flickr and Twitter, you can beam photos between your iPhone and iPad; stream photos and slideshows to your Apple TV with AirPlay; and use iCloud to publish photo journals to the web and share your stories with friends and family in a whole new way.

iPhoto for iPad joins iMovie and GarageBand for iPad in the App Store and is be available for $4.99.

With just less than two hours left for Apple’s iPad 3 media event to go live we are hearing about new features that could be included in the third-gen tablet. The latest rumor which has hit the web suggests that iPad 3 will feature Senseg’s technology to deliver ‘tactile sensations’ when the screen is touched.

When Pocket-Lint contacted Senseg to inquire about their technology being used in iPad 3 a company spokesperson responded saying, “We won’t be making any statements until after Apple’s announcement,”. While this does not confirm anything however, if we keep in mind that Apple’s iPad invite had words which read, “We have something you really have to see. And touch.” it’s not difficult to speculate that the word “touch” may have something to do with the haptic feedback technology.

Senseg’s technology will allow Apple’s iPad to “come alive with textures, contours and edges that users can feel.”

Using Senseg technology, makers of tablet computers, smart phones, and any touch interface device can deliver revolutionary user experiences with high fidelity tactile sensations. Your customers will Feel the Difference with Senseg,

The technology if featured in Apple’s iPad could open new possibilities for application developers and would certainly add the “wow” factor to the new iPad. With haptic feedback users will be able to feel different textures being displayed on their device and thus making tasks like typing, playing games or using navigation apps while driving a whole lot more fun and easier.

Apple has used accelerometer and gyroscope in iOS devices to open new possibilities. For example, in GarageBand for iPad 2 when playing the keyboard the pitch of the sound varied depending on how hard you press your finger. So, it won’t be surprising for Apple to add yet another technology to enhance the overall experience and make it feel like “magic”.

Apple’s GarageBand has proved to be a success on the Mac in the past, and with the introduction of the iPad 2, Apple released GarageBand for iOS. On Tuesday, Apple updated GarageBand for iOS to include the iPhone and iPod touch, so all iOS users can make music on the go.

The version available previously on the iPad is now a universal application and can be downloaded to multiple devices under the same iTunes account. Apple also released a statement about the updated application, saying:

GarageBand on iPad has been a big hit and we think customers will love using it on their iPhone or iPod touch,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The innovative Multi-Touch interface combined with Smart Instruments makes it easy to create great sounding music, even if you’ve never studied music or played an instrument before.

New features of the updated 1.1 Version of the Application brings not only iPhone and iPod touch support but a number of other small features, including the ability to:

– Create custom chords for Smart Instruments
– Support for 3/4 and 6/8 time signatures
– Reset song key without transposing original recordings
– Transpose songs in semitones or full octaves
– Additional quantization options for recordings including, straight, triplet and swing
– New audio export quality settings for AAC and AIFF (Uncompressed)
– Arpeggiator available in Smart Keyboard
– Adjustable velocity settings for Touch Instruments
– Numerous enhancements, including automatic fade out and improved audio import options

The updated GarageBand {App Store} for iOS is now available on the App Store as universal application for US $4.99.

Having just reviewed NanoStudio for iPhone it seems like a good idea if I take Apple’s widely lauded music making app for a spin. Especially now that it has come to both the iPad and the iPad 2. GarageBand on the iPad is a completely different beast to the likes of NanoStudio – but in the end it is a different way to do the same thing. Make music, and enjoy yourself doing it.

Where Nanostudio is focussed on providing a comprehensive music composing suite for the budding digital musician; who feels more at home with racks of components and exotic synths, GarageBand is aimed more at those who identify with real instruments that you can hold. And it is a lot more friendly for the casual user.

The most striking thing about GarageBand (and you’ll either love this about it, or be luke warm about it like me), is that it goes as far as it can to emulate real instruments visually. Even down to strings vibrating on the on screen guitars that you strum. All of this is viewed as glorious renderings of the individual animated instrument’s playing areas on the iPad’s touch screen. And of course, they are interacted with using our fingers.

GarageBand even employs a clever technique which creates the illusion of being able to strike keyboard keys and drum surfaces with differing intensity to create different sounds. Amazing. And it really does work quite well!

Overall the User Interface, and general functionality of GarageBand is everything you’d expect from Apple and iOS. Slick, intuitive, fun and overall efficient to use.

Aesthetically I can appreciate the beautifully rendered drum kits, keyboards, amps, and various stringed instruments of GarageBand. And I get the idea behind it. Which is, quite simply : “Let’s imagine we’re playing real instruments.” And I do love the almost tactile feel of what you can do with the interface. But it’s just a bit too kitsch for me visually I am afraid.

Having said all that, GarageBand is extremely competent at helping you make music and making you sound good – even if you are not that good, yet! It also offers an amazing array of instruments, gadgets, and music making functionality that rivals most desktop packages. And even if you never record a bar of music in the app’s excellent sequencer, you can still use GarageBand to learn on, or simply enjoy playing with sounds on. In fact kids will most likely use it that way more than anything else.

Probably the best feature of GarageBand, which really makes it a music making app for everyone is the wealth of “Smart” features, which make each keyboard, bass guitar or drum kit able to help you with single finger chords, arpeggios, or easy rhythm setups to make even some of the most random plinking and plonking on the screen sound good! It’s also a great feature for kids, and also for those who lack the confidence to experiment without a safety net – and perhaps are discouraged by the sometimes flat tones of simply playing notes one fingered on an instrument.

Where as in NanoStudio you have 4 identical, but infinitely differently programmable keyboards, GarageBand offers an array of different looking keyboards, guitars and amps. Right out of the box each virtual instrument setup has a beautiful custom screen layout, and a bunch of sounds which come from the genre it is modelled on.

Each keyboard, ranging from Grand Pianos to Rock Organs to Synths, offer all the knobs and buttons you’d expect to find on each. All can also be split into dual keyboard setups so you have high and low keyboard ranges taking up half the screen each. Organs have sliders for voices. Synths have buttons and dials and LEDs. And it all looks like it is made from wood, plastic, ebony, oak, cedar or steel – just like the real deal. Likewise with the stringed instruments, drums, amps and effect boxes.

With the keyboards, guitars, bases and drums you can tap keys, hit skin, and pluck strings gently or vigorously to achieve different sounds. You can also hold strings down, bend them, or strum them and watch them vibrate. With drums you can hit the drum skin itself, or around the edge, or even go for rim shots. With keyboard controls you can bring in beautiful Hammond Organ type effects on organs, or play with high and low pass filters to get just the right techno sound you want out of a synth. It’s all simple, immediate and satisfying.

On top of that you can also plug real instruments into the iPad like, say, an electric guitar (via the appropriate connector), and then choose the kind of amp you might use with that guitar from an impressive range that GarageBand has in its repertoire. Instantly turning your iPad and GarageBand into a mobile amp and effects box. Oh, yes there are foot pedal style effects boxes as part of the package too. You can even tune your guitar using a nifty on screen meter, which listens to your notes and indicates where each string is in relation to the note it is supposed to play.

Of course all of these instruments and options are backed up by an easy to use, fully featured sequencer. So recording individual tracks from any of GarageBands’ instruments is a breeze. As is copying, cutting, pasting and resizing little phrases of music to build an entire opus in the editor of the sequencer. It’s all touch driven, and extremely well put together – as you’d expect from Apple.

As you would also expect, all of the usual sharing options are there for the musical masterpieces you compose, including a way to move an iPad project to the desktop version of GarageBand. On the iPad you have 8 tracks in the sequencer. So you can put together some fairly comprehensive jingles if you wish. But you can also just put little ideas together on the move with the iPad, which you can then flesh out on GarageBand on your Mac later if you wish.

Apple keep things simple, so that they “just work”, and work well. And for that reason you have some fairly basic options for recording sounds in GarageBand, and then applying pre-set effects to them. Which are fun. But it’s features like this that separate GarageBand and NanoStudio from one another. GarageBand’s effects are best described as the PhotoBooth of audio.

On NanoStudio, for example, you will need to put a lot more work into creating music. But you can pretty much import, export, record, re-record, re-sample or tweak anything. You can also hook instruments up to each other inside the app. Program quite complex mixing and waveform generation timers, use MIDI and so on. Which is very very daunting, but also very very versatile.

With GarageBand the whole app is a lot more limiting. But also a lot more simple. You can have 8 instruments in a track you compose, chosen from a range that will keep you happy for a long time. But any tweaking or twiddling with those instruments is limited to the controls Apple gives you. But what you can do with GarageBand, that the likes of NanoStudio can’t, is add emotion to your playing through physicality. With differing pressure on keys, or hitting the rim or the centre of drums you can add expression to your music very easily indeed.

These things are why both NanoStudio and GarageBand are so very different, whilst at the same time very similar. Because of that both serve very different audiences. Or even different moods and needs. Because whilst I personally might use NanoStudio more, I can also see reasons for having and using GarageBand myself.

Apple is about enabling, and connecting with, everyone. And that is exactly what GarageBand does. Child or adult this is simply the best mobile music making app out there which is accessible to all. Not the best overall for me personally. But I suspect I may be in the minority there.

GarageBand is also priced very aggressively for all the features of such high quality that it offers. And that is because Apple plans to shift a lot of copies. Which they will. Because GarageBand is a must have iPad app.

Highly Recommended.

Pros

• Pressure, hold and contact location sensitive instruments.
• Great range of Instruments.
• Very easy to use.
• Beautifully presented.
• Sure to appeal to kids.

Cons

• Perhaps too simple for serious “musos”.

$4.99 (View in iTunes)
Category: Music
Released: Mar 10, 2011
Version: 1.0
1.0
Size: 369 MB
Languages: English, Chinese, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Seller: Apple Inc.
© 2011 Apple Inc.
Rated 4+
Requirements: Compatible with iPad. Requires iOS 4.2 or later.

iMovie is now a universal application for all of your iOS devices, so if you’ve already purchased the app for your iPhone, you’ll be able to use it on your iPad at no extra charge. New features include a multitouch precision editor that makes movie editing a much nicer experience (iPad only), multitrack audio editing with 8 themed soundtracks and over 50 sound effects, audio recording directly into the timeline, three new themes, and lots, lots more.

Unlike iMovie, Garageband is also available for the first-generation iPad, and takes full advantage of the large multitouch display to deliver a collection of digital instruments including a keyboard, guitar, bass, and drums, that are all playable on your device. The application is packed full of amazing features that make music making for both beginners and professionals an incredibly enjoyable experience, such as the ability to hook up your electric guitar and record your jam straight into Garageband.

Both of these applications work incredibly well on the iPad, and some would argue that working with them on a touch screen device is actually preferable to sitting in from of your Mac. If you’ve played around with iMovie or Garageband on the iPad, leave us a comment and let us know what you think.

Photo Booth

With the introduction of a front-facing camera in Apple’s second-generation iPad, the company is finally bringing Photo Booth to iOS, and it looks pretty great. The app was demonstrated at the iPad 2 event and showed off real-time video effects the same as those featured in the desktop Photo Booth application. Multitouch also allows you to manipulate photos effects by tapping and dragging the on your device’s screen.

Although it’s great to see Photo Booth make its way over to iOS, it’s even more exciting that Garageband and iMovie will follow. Steve talked about iMovie first at today’s event, an application which is already available on the iPhone and will soon be available to enjoy on the iPad.

iMovie

iMovie for iPad packs in a precision video editor, multitrack audio recording, new themes, AirPlay playback to AppleTV, and the ability to save videos in HD to your camera roll, or share them via YouTube, Facebook, Vimeo, and CNN iReport.

When you start the application you’ll be greeted by a new home screen that displays all of your thumbnails in the style of a blockbuster movie poster. Once you get into the application, it’s laid out with your iMovie interface at the top of your screen and a timeline at the bottom.

You have the option of importing video in realtime straight from your device’s camera, or you can import files from your camera roll. Edit your movies with some fantastic transitions and the ability to add and subtract frames from both sides of your clips. A new voice recording feature also allows you to record a commentary straight over the top of your movie, or add a soundtrack using tracks from your iPod library.

iMovie for will be a universal app, so if you already have it for iPhone you it should be updated to support iPad, and will be available in the App Store from March 11th for $4.99.

Garageband

Garageband looks great on the iPad, and I know that personally I’m going to have much more fun with this application on the iPad than I do on my Mac. Built-in touch instruments include a grand piano, drums, organs, and guitars; along with more than 250 loops, and 8-track recording and mixing. It also works together with its Mac counterpart, so you can start a project on your Mac and continue working on it from your iPad.

Record your music at the touch of a button and then trim and edit your music afterwards. Up to 8 different tracks allow you to choose a variety of instruments with which to make your music, all of which can be played on the iPad incredibly easily. When you’re done with your track you can send it to iTunes or share it via email.

Garageband will also launch with the iPad 2 on March 11th, and will be available through the App Store with a price tag of $4.99.