The ad begins with showing a classroom with “Make a film with iPad” written on a blackboard and then goes on to show students preparing and shooting their video projects. Apple’s latest ad features voiceover by Martin Scorsese. Mr. Scorsese is regarded as one of the most significant and influential filmmakers in cinema history.

“Make a film with iPad” features excerpts from Martin Scorsese’s commencement speech to the NYU Tisch School of the Arts Class of 2014.

In addition to posting the new tv ad Apple has also posted videos of students of Los Angeles County High School, featured in the ad, sharing their inspiration and concept behind their video project.

As a disclosure Apple shared that the company provided iPads to the students for the purpose of creating their movies. The students used the iPad to write, produce, shoot, score, and edit their films.

The ad also highlights the apps and accessories the students used during the making of the video. The apps shown in the video include: Final Draft Writer, FiLMiC Pro, GarageBand, and VideoGrade. The students also used the Apogee MiC (available from Apple’s online store) to record high-fidelity dialogues.

Apple’s iOS tv ads have almost always focused on what you can accomplish with the devices rather than talking about the hardware specifications. This contrasts with its competitors ad campaigns that boast about camera megapixels, RAM and processors.

What do you think about Apple’s new iPad tv ad? Let us know what you think in the comments below.

The ad showcases the entire process that goes into creating music, from writing the lyrics, making beats, remixing to filming the performance entirely on an iPad Air 2. Elliphant’s song “All or Nothing” was remixed specifically for this advertisement and it is estimated that Apple spent somewhere around $2 million for this.

In this ad we can see the recording artist using Pages to write lyrics and then GarageBand and Apogee Mic to record bits and pieces of audio. Then Riton, the producer makes beats using iMPC Pro and NanoStudio. DJ The Gaslamp Killer used Serato Remote to remix the song live while roaming the stage. The performance was filmed by  Director So Me using a specialized lens and handheld mount with the Manual Camera app.

In order to showcase iPad’s capabilities Apple has once again chosen to show real tasks done entirely on an iPad. Instead of highlighting hardware features or camera specifications the company continues to showcase apps from the App Store to show what you can do with the device.

The ad was debuted ahead of 57th annual Grammy Awards telecast. It is also believed that Apple CEO Tim Cook and SVP of Internet Software and Services Eddy Cue were the focus of attention at a Grammy party held by record producer Clive Davis.

Apple acquired Beats Music for $3 billion, the biggest acquisition in the history of Apple. The company has been reportedly working on integrating Beats music with OS X and iOS.

Watch the new tv ad below and let us know what you think.

Apple has been receiving stiff competition from companies such as Samsung, which quickly moved up in the market following its release of Galaxy S devices and anti-Apple advertising. Now, it seems that another company is gearing up to do the same thing, perhaps, after seeing it become a success with Samsung. A new ad from LG highlights OPtimus G Pro’s Panorama feature just like iPhone 4S and 5 TV ad, and then adds on to it.

By doing this, the ad shows that the company’s Optimus G Pro phone is more advanced and that the panorama feature is more expansive on this device. in Apple’s version of the ad, a person is taking a picture of children and uses the Panorama feature to sweep across the screen while saying an elongated “cheeeeese”.

The LG spot begins nearly identical to Apple’s, with the same classic white background, lineup of children, and use of the panorama feature. The narrator in the ad, also says the same phrase, “cheeeese” (“Kimchiiiiiii”) in Japanese. However, halfway through the ad, the Optimus G Pro begins to move all around the screen while capturing a number of different image points including the ceiling and floor. The children, which are organized horizontally in Apple’s ad, are active and running about in LG’s ad.

Google released the “Photo Sphere” feature with the JellyBean 4.2 update to the Android OS, meaning that users can automatically upload the photo to their other Google services. This isn’t the first time that one of Apple’s ads were skewed to show off a feature on another phone, however, these ads appear to be working in the favor of competitors, particularly Samsung.

{Via AppleInsider}

Since the introduction of Apple’s popular iPhone 4S last October, the company has gone ahead to air a number of ads for the smartphone’s groundbreaking personal assistant, Siri. Late Monday, Apple began to air a new commercial for Siri, this time using a different celebrity, director and producer Martin Scorsese.

Scorsese is best known for his work in popular and classic movies such as Goodfellas, Taxi Driver, and Raging Bull. In the ad, Scorsese uses Siri to search for traffic in Manhattan, find his friend, and reschedule appointments. The ad begins with Scorsese in a cab in New York City and continues on as follows:

Scorsese: What’s my day look like?

Siri: Another busy day today.

Scorsese: Are you serious?

Siri: Yes, I’m not allowed to be frivolous.

Scorsese: Ah, OK. Move my 4 o’clock today to tomorrow. Change my 11AM to 2.

Siri: OK, Marty. I scheduled it for today.

Scorsese: Is that Rick? Where’s Rick?

Siri: Here’s Rick.

Scorsese: Oh, no that’s not Rick. Now, how’s the traffic headed downtown?

Siri: Here’s the traffic.

Scorsese: Oh, it’s terrible, terrible. Driver, driver, cut across. Cut across. We’ll never make it downtown this way. I like you Siri, you’re going places.

Siri: I’ll try to remember that.

In the ad, Scorsese uses many apps, including Find My Friends, Maps, and Calendars. The ad then ends with Scorsese complementing Siri, saying, “I like you Siri, you’re going places” and Siri responding, “I’ll try to remember that”.

This is the fourth and most recent celebrity ad done by Apple to promote Siri. Apple has done Siri/iPhone 4S ads with Samuel L. Jackson, Zooey Deschanel and, John Malkovich in the past.

{via MacRumors}

During Apple’s annual WWDC2012 conference, the company introduced the next generation of MacBook Pro. The new MacBook Pro features a retina display, the same type of screen currently found in the iPhone and the new iPad 3 as well as a new thinner design, faster processors and more hard drive space.

Apple recently released a television commercial called “Every Dimension” highlighting the design and screen of the Retina MacBook Pro. The ad shows a Retina MacBook Pro and fast forwards through a series of apps being used on the notebook. The ad then ends with a single line that reads:

The radical new MacBook Pro with Retina display. Innovation in every dimension.

Apple appears to have adopted a similar design for the commercial from the MacBook Air ad after its most recent redesign. The ad uses an all black background and centers the MacBook directly in the middle, and ends with a simple line that describes the product.

The ad aired on a number of channels in the United States, including the NBA Finals which is clearly Apple’s strategy for reaching a wide range of customers. The Retina MacBook Pro is currently available in the Apple Online Store and has a ship time of 3-4 weeks.

Apple’s description of the video on YouTube reads: “Introducing iPad 2. It’s everything we believe technology should be,” while the dramatic voiceover in the video says:

When technology gets out of the way, everything becomes more delightful – even magical. That’s when you leap forward. That’s when you end up with something like this.

The latest iPad 2 commercial is a little different to other Apple commercials in recent years. As opposed to upbeat music and short, simple catchphrases, this one’s a little more sophisticated – a little more serious. Rather than market the technology behind the device and what it can do, it focuses on what you can do with the device. It’s far more personal that other Apple ads.

But what more would you expect from a company whose CEO has a huge passion for making its products personal?

It’s an approach that certainly seems to be working for Apple. Sales figures for the device so far – and those predicted for the future – show that the iPad 2 is by far the most popular tablet in the current market –comfortably outselling its competitors.

What do you think of the new iPad 2 Commercial? Let us know your thoughts in the comments!