Apple may never introduce a dedicated camera device however, it sure is not losing out on any limelight in the camera industry. According to Flickr’s 2014 most popular camera list Apple features in the top 3 positions in the 2014 top individual cameras owned, the fourth position is taken by Canon EOS 7D and Nikon D7000 is at fifth position.
If you consider only mobile cameras then Apple sweeps the top 5 category with top four ranks featuring iPhone 5, iPhone 4S, iPhone 4 and iPhone 5c. In 2013 the original iPhone was at the fifth position but this year Samsung Galaxy S3 replaced the fifth spot.
When the original iPhone was launched in 2007 it featured a modest 2 MP camera with no flash and not many editing or sharing features. It was the iPhone 4 that received a major camera upgrade. It’s been eight years since the launch of the first gen iPhone and the improvements the company has been making to it’s camera is clearly winning the hearts of its users.
Apple introduced the all-new iPhone 6 in September 2014 and within 3 months it already featured at number 7 claiming 1% share of top mobile cameras according to Flickr. With new features like Focus Pixel, improved face detection, image stabilisation, burst mode and exposure control Apple is making sure that it retains the top spot in 2015 as well.
It is important to consider that it is not just the camera hardware but, also the software that made iPhone reach this far by enabling easy edit and share options. The Photos app in iOS 8 received a major upgrade adding photo filters, advanced exposure, light and color controls.
Unlike its competitors Apple hasn’t focused on “megapixels” what it has done is focus on making it easier for users to take great photos.
We’ll have to wait until the end of 2015 to find out if Apple can retain its existing position or it may just topple Canon for the number one camera brand.