iOS 7 and OS X Banners at Moscone Suggest “Flat” Software Design

iOS7 WWDC 2013 Keynote Live

iOS7 WWDC 2013 Keynote Live

Over the weekend the banners for iOS 7 and the next major version of OS X went up at the Moscone Center where Apple’s WWDC 2013 keynote event will be delivered.

This is the first time we are getting a preview of any promotional material for iOS 7 and OS 10.9. The banner for iOS 7 shows the number 7 written on a plain white background. The number 7 appears to be “flat” devoid of any 3D textures or imitating real life elements. This design language seems to confirm rumors and reports about Apple’s next major mobile software release to be “flat” in design and feature a complete re-design of the OS. The font used in the banner appears to be Helvetica Neue Ultra Light, which is a very thin variant of the popular Helvetica font.

OS X WWDC 2013 Live Keynote

The banner for the next release of OS X, mentions “X” in Helvetica Neue Ultra Light font but features a colorful “wave” background. After viewing these banners it is easy to assume that in addition to the new features the software release will introduce a re-design of the UI elements and the user experience.

Apple’s WWDC 2013 keynote event will go live today at 10 AM (Pacific Time) as Tim Cook will take the stage to announce the future of mobile and desktop operating systems.

{via 9to5 Mac}


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