Apple iPhone Developer Clause 3.3.9 iAd Competitive Advantage

Apple was very clear in it’s statement of intent about iAds and iPhone OS 4.0. The company stated that it would not prevent third-parties from providing advert services to developers creating apps for it’s platform. However, taking a closer look at the new iPhone Developer Contract, there is another clause that is causing some consternation for advertising firms like AdMob, … Read More

Stephen NorthcottApple iPhone Developer Clause 3.3.9 iAd Competitive Advantage

70% of Apple iPhone App developers heading to Android: AdMob

Admob have carried out a survey of their developers. Not sure when this actually was, because I didn’t get asked, but anyway. What we need to remember with this survey is that Google are in the process of buying AdMob. And that Google are the developers of the Android mobile phone OS. I am not saying I don’t believe their … Read More

Stephen Northcott70% of Apple iPhone App developers heading to Android: AdMob

How Google stole AdMob from Apple. Was this the first covert tactical strike in the mobile advertising wars?

The New York Times is reporting on the “Apple V Google feud”, and has an interesting account of how Apple perhaps messed up in it’s chance to snatch up AdMob. Which in effect suggests Apple was then forced to buy it’s second choice of mobile ad company; Quattro Wireless. In essence The New York Times is saying that Apple had … Read More

Stephen NorthcottHow Google stole AdMob from Apple. Was this the first covert tactical strike in the mobile advertising wars?

Touch Reviews Sponsors: Thank You

Touch Reviews woudn’t exist without the support of iPhone developers who choose to buy advertisements on our blog. We want to take a moment and say ‘Thank You!’ Touch Reviews is growing at an increasing rate, from reviewing apps and games launched by Top iPhone developers to the number of impressions we serve each month. We are passionate about the … Read More

Touch Reviews TeamTouch Reviews Sponsors: Thank You