Admob have carried out a survey of their developers. Not sure when this actually was, because I didn’t get asked, but anyway.
What we need to remember with this survey is that Google are in the process of buying AdMob. And that Google are the developers of the Android mobile phone OS. I am not saying I don’t believe their figures. They make sense to me. I certainly plan to produce versions of my apps for any platform that has a decent SDK. And in free or lite versions I will use AdMob where appropriate. Having said that, as soon as Apple have their own advertising system setup within the iPhone SDK I will most likely switch to that for iPhone and iPod applications. I wonder if AdMob asked about that in their survey?
AdMob has provided a Framework or Library which can be integrated into projects being made with the Android SDK, much like we expect Apple to integrate their own solution into the iPhone SDK in future.
The gist of AdMob’s survey is that 70% of current iPhone developers (who were actually surveyed by AdMob) say they will be releasing something on the Android platform in the coming year. This seems a no-brainer to me.
Those figures break down curiously to 31% of mobile developers already doing multi-platform work and 47% saying that they will do so in the next 6 months. Not quite sure how those figures add up to 70%. But I presume the devil is in the details or AdMob’s calculator is out by 8%!
Other figures that AdMob quote are that 58% of their network currently develop mobile websites, and 49% of their total developers have been working on mobile stuff for less than 12 months.
Those of you that are AdMob developers will have noticed frequent updates to the developer web interface since Google announced they were buying the mobile ad firm. In fact today their interface changed again. On a personal level I wish they’d decide on one or other way to report advert figures, and stop changing stuff about!
CEO of Admob, Omar Hamoui, has this to say :
The explosive growth we’re seeing makes it an exciting time to be an important part of the mobile advertising industry. We’ve worked very hard to create innovative ways to help mobile developers achieve their goals and easily manage their business – whether on the iPhone, Android or other emerging platforms.
Can we expect Palm integration soon Omar?
Source : [mobile-ent.biz]