A press release from AT&T today announced the carrier’s decision to provide a new “Mobile to Any Mobile” feature to customers who are signed up to unlimited texts. As I’m sure you’ll guess from the name, the new feature allows customers to take advantage of unlimited calls to any other mobile in the U.S., regardless of the recipient’s carrier.
The feature is available to customers signed up to a qualifying voice plan with the additional unlimited messages plan charged at $20 a month. According to AT&T’s press release, the new feature will go live tomorrow:
Beginning Thursday, Mobile to Any Mobile will be available to new and existing AT&T customers with a qualifying voice plan who subscribe to unlimited messaging plans. Existing customers with an unlimited messaging plan can activate Mobile to Any Mobile by visiting www.att.com/anymobile. The URL will be available beginning Thursday.
The roll-out of this feature has been seen as another attempt from AT&T to keep those customers who may been contemplating a move to Verizon after it recently adopted Apple’s iPhone 4. Other steps taken by AT&T to keep their customers have seen the carrier modify its tethering plans to offer more data, and boast about its ability to handle both calls and data simultaneously on its devices.
Are AT&T’s efforts to keep its customers a case of ‘too little, too late’? If you’re an AT&T customer, or in the market for an iPhone 4, leave us a comment and tell us which carrier you’ll be with when you’re contract’s up for a renewal.