Apple launched its “shot on iPhone 6” campaign in March this year which features photos taken by users. The campaign was recently expanded to include videos and now the company has featured select 15 seconds video clips and posted them on its website.

Apple updated its video collection on Thursday by adding two new videos titled “Shot on iPhone 6 by Jirasak P.” and “Shot on iPhone 6 by Willian P.” The new clips added to the “World Gallery films” showcase slow motion capabilities of the iPhone 6.

“Shot on iPhone” ad campaign turned out to be a huge success for Apple and the company received the top Outdoor Lions prize at the Cannes Festival for its campaign.

This isn’t the first time that Apple has used user-generated content to market features of its flagship devices. Even during keynote presentations the company has often featured photos and videos taken by its staff.

Apple’s marketing and advertising efforts have always focused on experience with the device rather than its technical feature set. This strategy has worked out well for the company as its campaigns have almost always struck the right chord.

iPhone’s camera is by far the most popular camera in the world according to Flickr users. In the top 5 list Flickr lists top three devices as iPhone 6, iPhone 5s and iPhone 5 respectively.

Apple has remained committed to make the camera on iPhone better with each new model as it develops it’s own software and even sensors to make sure that the resulting photos are nothing short of extraordinary.

Checkout the World Gallery and Films here.

 

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