Apple has planned to launch a major sale across Asia in celebration of The Year of the Dragon, something that is rarely seen and not done regularly by Apple. The sale will begin on January 6, but will last only for the day in Apple Stores in China, Japan, and numerous other Asian countries.
Apple is not currently disclosing details on what the sale offers, however, it may be similar to Apple’s Black Friday sales in the US with minor discounts on iPad, iPhone, and iPod touch, as well as models of Macbooks and other smaller products.
Customers in China, Taiwan, Hong Kong, Thailand, Singapore and the Philippines are eligible for Apple’s one-day sale, which the company is calling ‘Red Friday’, offering a range of accessories, gadgets and software — as well as some Apple Store exclusives.
Apple has seen major growth and adoption of its products in Asian markets, particularly in China, and is looking to expand its reach by conducting sales and announcement of products internationally around key dates in the Asian calendar. It is very interesting to see Apple’s personal approach to sales in numerous countries, by including holidays and popular culture of Asia as opposed to a more corporate approach to sales.
Apple’s establishment in the Asian markets has witnessed substantial growth over the past few years and continues to grow as the company expands the number of retail stores and online availability in more countries.