Apple Inc. (AAPL) introduced their new Retina MacBook Pro during the company’s annual WWDC conference and since then has begun shipping the new device to all of its retail stores, as well as making it available for purchase online. About a week ago, the shipping estimate for the Retina MacBook Pro improved to 2-3 weeks. Since then, the shipping estimate has improved to 1-2 weeks.
This is typically the amount of time an in-demand product takes to ship after being on sale for several weeks. Apple’s other products, such as the iPhone 4S, and iPad also carried a similar shipping estimate upon release. This recent improvement to 1-2 weeks originally occurred in the Asia-Pacific market but is also spreading to other markets around the world, including the US, Europe, and Africa. The shipping estimates were at 3-4 weeks roughly 36 hours after the initial introduction.
Shipping estimates continue to improve around the world as Apple continues to increase manufacturing and output and the initial burst in demand slows a bit. In a few weeks, it is likely that the shipping estimate will improve to a week or less on both the online stores and in Apple’s brick and mortar stores, with the online store giving users the option to customize the Retina MacBook Pro with better specs.
During Apple’s Q3 earnings call Apple CEO Tim Cook estimated that the company would be able to catchup the huge backlog of demand sometime in August.